The Jasper Blog

Resources for AI in Marketing

9 AEO/GEO workflows for your new AI search team

Build repeatable AEO/GEO workflows across content, PR and communications, and marketing ops to improve your brand’s visibility in AI search.

September 4, 2026

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Jasper Marketing

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September

 

3

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Jessica Kennedy

Jasper Webflow Integration: Publish GEO Agent Content Straight to Your Site

Connect Webflow to Jasper and the GEO Agent can take an optimized page from recommendation to live, or to draft for review. Here is what changes and how to turn it on.

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August

 

24

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Mason Johnson

Introducing Product IQ

One source of truth that ensures AI gets your products right.

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August

 

20

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Mason Johnson

The Governance Gap Behind AI Slop

As AI makes content generation nearly limitless, AI slop becomes a growing risk for brands without the governance systems to control it.

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11 Powerful Content Creation Tools For Scaling Your Business

Check out the best content creation tools for research, writing, optimization, editing, and even visual content creation. Learn how they can help you scale!

June 3, 2024

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Krista Doyle

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How to Write Powerful Bullet Points Your Readers Won't Skip

Learn how to write compelling bullet points that capture attention and improve readability. Discover best practices, examples, and how to create effective bullets with Jasper's Product Bullets Agent.

June 3, 2024

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Jasper Marketing

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How to Write Effective Website Copy: A Practical Guide

Learn how to write website copy that converts visitors into customers. Discover actionable tips and how AI agents can streamline your process.

June 3, 2024

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Jasper Marketing

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Social Media Content Generators: A Guide to Scaling Your Organic Social Strategy

Discover how social media content generators help marketing teams create engaging, on-brand posts faster. Learn best practices and how to scale social content with AI.

June 3, 2024

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Jasper Marketing

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20 Newsletter Content Ideas to Keep Your Audience Engaged

Running out of newsletter topics? Discover 20 content ideas—plus learn how to create engaging newsletters with Jasper's Newsletter Agent.

June 3, 2024

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Jasper Marketing

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What Makes a Good Writer? 8 Tips to Help You Write Better

How can you tell the difference between an average writer and a good writer? We’re sharing what makes a good writer + 8 things you can do to become one.

June 3, 2024

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Krista Doyle

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How to Repurpose Content to Maximize Reach and Engagement

Learn strategies for repurposing content across channels to expand your audience, maintain publishing consistency, and maximize ROI without starting from scratch.

June 3, 2024

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Jasper Marketing

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Creative Copywriting: 10 Essential Tips for Marketing Success

Discover 10 tips that help marketers write compelling copy that converts. Learn research strategies, headline techniques, and how to leverage AI for better results.

June 3, 2024

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Jasper Marketing

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Press Release Examples: How to Craft Announcements That Earn Media Coverage

Discover the essential elements of press releases that capture journalist attention and secure media coverage for your brand.

June 3, 2024

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Jasper Marketing

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5 Tips for Getting Your Tone of Voice Right in Brand Communications

Learn how to establish and maintain a consistent tone of voice across all your brand communications. Discover practical tips and how to use AI to scale your brand voice effectively.

June 3, 2024

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Jasper Marketing

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How to Write a Headline: Helpful Tips, Formulas and Examples

Learn how to write headlines that capture attention and drive results. Discover best practices and how to use Jasper's Headlines Agent to scale your content strategy.

June 3, 2024

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Jasper Marketing

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How to Write Faster: 9 Practical Tips

Writing faster while maintaining quality takes skill. But that doesn’t mean it can’t be learned. Here writing tips to quicken your writing process and an introduction to how Jasper can help.

June 3, 2024

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Jasper Marketing

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12 Influencer Marketing Tools Worth Their Weight in Gold

Without the right influencer marketing tools, creating a strategy and tracking performance can be hard and time-consuming. Here are the top 12 tools to try!

June 3, 2024

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Krista Doyle

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How to Write How-To Articles That Drive Results

Struggling to write how-to articles that generate traffic? Focus on helping your readers. This article breaks down how to write a good explainer article.

June 3, 2024

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Jasper Marketing

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How to Write a Marketing Email That Drives Results

Learn how to write effective marketing emails with these 15 strategies. Discover best practices for subject lines, personalization, CTAs, and scaling email campaigns with Jasper.

June 3, 2024

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Jasper Marketing

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6 Tips To Help You Write High-Converting Facebook Ad Headlines

Learn how to write compelling Facebook ad headlines that drive clicks and conversions. Discover 6 strategies for creating attention-grabbing ad copy that performs.

June 3, 2024

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Jasper Marketing

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Video Sales Letters: How to Use Them to Your Advantage

Video sales letters combine storytelling with strategic messaging to build trust and drive conversions. Learn how to create effective videos with recommended frameworks and AI-powered tools.

June 3, 2024

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Krista Doyle

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13 Ways to Optimize a LinkedIn Profile for New Opportunity

Whether you’re looking for a job or on the hunt for new employees, it’s important to optimize your LinkedIn profile. Here’s how you can do that.

June 3, 2024

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Jasper Marketing

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What to Post on LinkedIn: Examples & Prompts to Inspire You

Don't know what to post on LinkedIn to drive more engagement and generate leads? Find out in this post complete with examples and prompts to inspire you!

June 3, 2024

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Krista Doyle

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How to Create High-Converting Sales Pages That Drive Results

Learn how to create sales pages that convert with strategies, essential elements, and a step-by-step guide using Jasper's Landing Page Agent to streamline your process.

June 3, 2024

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Jasper Marketing

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6 Blog Writing Best Practices

Learn how to create blog posts that rank, convert, and engage readers. Discover 6 essential blog writing best practices and how to use Jasper to streamline your content creation process.

June 3, 2024

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Jasper Marketing

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11 Powerful Real Estate Ad Examples to Use as Inspiration

Standing out as a realtor can be hard, especially when you’re selling something like a home. Check out these real estate ad examples for some inspiration.

June 3, 2024

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Jasper Marketing

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How to Write Sales Introduction Emails That Convert

Learn how to craft effective sales introduction emails with templates, best practices, and step-by-step guidance for cold outreach and re-engagement campaigns.

June 3, 2024

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Jasper Marketing

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9 Best Product Name Generators To Try In 2024

Need help coming up with unique and attractive product names for your next launch? Check out the best product name generators mentioned in this post.

June 3, 2024

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Krista Doyle

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10 Content Analysis Tools to Improve Your ROI From Content

Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.

June 3, 2024

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Krista Doyle

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How to Write Thought Leadership Articles and Opinion Pieces That Build Authority

Learn how to craft compelling thought leadership articles and opinion pieces that establish credibility, spark conversation, and position your brand as an industry authority.

June 3, 2024

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Jasper Marketing

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3 Branding Statement Generators to Help Build Up Your Brand

Check out 3 branding statement generators and see how they can help strengthen your personal or business brand. Plus, see examples of great brand statements.

June 3, 2024

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Jasper Marketing

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AI Script Generator: How to Create Creative Scripts 10x Faster

Are you struggling to create video scripts faster? Read this article to learn more about Jasper’s AI script generator that helps you kickstart the process.

June 3, 2024

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Krista Doyle

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The Top 10 Essential Social Media Automation Tools for 2024

Social media automation tools help marketers save time and energy by automating repetitive tasks, boosting collaboration, and streamlining customer service.

June 3, 2024

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Krista Doyle

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How to Use a Content Idea Generator to Overcome Creative Blocks

Brainstorming new content ideas can be time-consuming. Content idea generators help speed up the brainstorming process and supercharge your content strategy.

June 3, 2024

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Jasper Marketing

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How to Use an Art Title Generator to Name Your Artwork

Discover how to create compelling artwork titles using an art title generator. Learn best practices for naming your art and how Jasper Agents streamline the creative process.

June 3, 2024

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Jasper Marketing

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The 16 Best GPT-4 Tools (and How to Use Them)

Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality content.

June 3, 2024

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Krista Doyle

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How to Use a Blog Idea Generator to Speed Up Brainstorming

Using Jasper’s blog idea generator as a brainstorming buddy will give you instant inspiration for your next blog post idea.

June 3, 2024

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Krista Doyle

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6 Paragraph Lengtheners to Create Longer, Better Content

Paragraph lengtheners can save the day when you need to expand a section of content but are battling writer’s block. Check out the top 6 lengthener tools here!

June 3, 2024

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Krista Doyle

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6 Steps to a Content Production Process That Scales With You

The ability to produce valuable content can make or break your company. Start off on the right foot with a stellar content production process.

June 3, 2024

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Krista Doyle

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The 10 Best Tools & Software to Create Ebooks

Ebook writing software & tools streamline the writing, designing, formatting, & publishing processes. Here are the top 8 tools & software for creating ebooks.

June 3, 2024

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Jasper Marketing

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The Top 10 Copywriting Courses to Improve your Copy Skills

Copywriting skills are a must-have for any marketer – whether it’s for emails or sales copy. Improve your skills by learning from the best copywriting courses.

June 3, 2024

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Jasper Marketing

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How to Title YouTube Videos

15 tips for titling YouTube videos effectively. Discover techniques for creating compelling, search-optimized titles that drive clicks and views.

June 3, 2024

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Jasper Marketing

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8 Modern Copywriting Tools You Should Try

Looking for tools to take your copywriting to the next level? From AI content generators to editing apps, these 8 useful platforms can help.

June 3, 2024

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Krista Doyle

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The Best Content Marketing Platforms for 2024

Content marketing platforms boost organization, productivity, and collaboration. Here we’ll review the 15 best content marketing platforms for 2023.

June 3, 2024

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Krista Doyle

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The Secrets to Crafting Google Ads That Actually Convert

Learn how to easily create high-performing Google Ads in minutes and maximize your ad spend with our free Google Ads generator.

June 3, 2024

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Jasper Marketing

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5 Storytelling Templates to Elevate Your Marketing Content

Discover five proven storytelling templates that help marketers create compelling content. Learn how to craft engaging narratives and use Jasper agents to streamline your storytelling process.

June 3, 2024

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Jasper Marketing

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How to Write Titles and Headlines That Drive Clicks and Conversions

Online campaigns need titles and headlines that compel conversions. Increasingly, AI title generators are giving marketers an edge in creating them.

June 3, 2024

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Jasper Marketing

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WordHero vs Jasper: Which AI Writing Tool Reigns Supreme?

Wondering whether you should use WordHero or Jasper? Check out this in-depth comparison of the features, quality, cost, and other aspects of both tools.

June 3, 2024

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Nia Gyant

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The Best Book Writing Software for Soon-to-Be Authors

Novel writing is a challenge. That's why choosing the right book writing software shouldn't be. To help make it easy, here are 10 tools to get you started!

June 3, 2024

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Jasper Marketing

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25 Helpful Gmail Integrations Every Copywriter Should Try

Check out our list of 25 of the most powerful Gmail extensions. Learn how they can help you with everything from writing to task management and beyond!

June 3, 2024

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Nia Gyant

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11 Email Writing Tools to Engage and Entice Your Prospects

Looking for ways to write impressive emails that gain opens and clicks? Here are 11 of the very best email writing tools to get you started.

June 3, 2024

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Tanaaz Khan

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How to Use Jasper for PR & Comms (with Prompts & Examples)

Learn how to use Jasper for PR & Comms. Create press releases, pitches, and comms assets that make an impact on your brand.

May 23, 2024

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Bani Kaur

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The Social Media Marketer's Guide to Jasper (with Prompts & Examples)

Learn how to use Jasper to create quality social media content that drives engagement and has your unique tone of voice.

May 23, 2024

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Bani Kaur

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AI in Retail: How It’s Impacting the Industry & What You Need to Know

In this piece, learn how retail companies are adopting AI tools and the major AI use cases and opportunities for retail marketing today.

May 23, 2024

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Kaleigh Moore

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How to Use Jasper for Demand Gen (with Examples & Prompts)

In this guide, we walk through three demand gen use cases with Jasper — creating an email campaign, writing a webinar script, and building a landing page.

May 20, 2024

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Bani Kaur

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How to Scale Up and Save Time with Marketing Automation

Marketing automation does more than save time—it helps you scale your marketing efforts. Learn how to use automation to expand your reach.

May 19, 2024

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Kaleigh Moore

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How to Create a Winning Marketing Strategy in 2024

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

May 19, 2024

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Kaleigh Moore

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8-Step Guide to Developing a Fail-Proof Content Strategy

Content strategy is a blueprint for marketing success. Here’s an eight-step guide to developing a strong content strategy for your business.

May 19, 2024

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Kaleigh Moore

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The Content Marketer's Guide to Jasper (with Examples & Prompts)

Marketing is going through massive changes. In this post, we enlist Jasper’s help to work through some major marketing use cases.

May 16, 2024

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Bani Kaur

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Google AI Overviews Explained: The Impact on Search Traffic and How to Prepare Your Brand

Learn about Google's AI Overviews (SGE): What are they, how will they impact search traffic, and how can marketers measure their brand's performance?

May 16, 2024

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Garrett Sussman

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The New B2B Content Playbook: Everything Old Is New Again

Content marketing has an exciting future ahead—if we can all just agree to get back to basics.

April 16, 2024

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Jimmy Daly

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The Most Interesting Marketing Insights from Hubspot’s 2024 State of Marketing Report

Marketing is changing and this survey sheds light on how from professionals in the field.

March 25, 2024

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Alton Zenon III

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The Biggest AI Insights from Hubspot’s 2024 State of Marketing Report

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

March 24, 2024

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Alton Zenon III

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What Marketers Should Know About Google's March Core Update

What your team should be aware of (and do) given Google's expected 40% reduction in low quality content appearing in search..

March 17, 2024

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Alton Zenon III

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The EU AI Law Just Passed — What Marketers Need to Know

The world's first AI laws just passed. Find out more about specifics of the historic ruling and how they might impact your team.

March 13, 2024

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Alton Zenon III

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Revolutionizing Retail: How Adidas Utilizes Jasper for Success in B2B

Learn how the retail giant ran a Jasper pilot program and launched the platform in the business.

February 25, 2024

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Alton Zenon III

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How Jasper’s Content Marketing Manager Uses Jasper

Find out how a professional marketing writer uses Jasper to create.

February 21, 2024

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Alton Zenon III

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How to Edit AI Content: Best Practices for Maintaining Quality and Authenticity

Make sure your content always meets high standards with these tips for editing AI-generated content.

February 13, 2024

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Jasper Marketing

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How to Use AI For Sales to Outsell Competitors With Ease

Wondering how to use AI for sales? Learn how high-performing sales teams are using it and read up on the benefits of implementing AI sales solutions.

February 13, 2024

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Nia Gyant

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The Paradigm Shift in SEO: How Marketers Can Prepare

Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.

February 11, 2024

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Alton Zenon III

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Harnessing the Power of Jasper's Tone and Knowledge API Endpoints

Learn more about how Jasper's Tone and Knowledge API endpoints can personalize your marketing content even further.

February 6, 2024

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Paul Magnaghi

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How Jasper’s CMO Uses Jasper

Learn how our head marketer quarterbacks the team from inside Jasper.

February 5, 2024

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Alton Zenon III

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The Future of Marketing with Zapier’s CMO: Demand Creation Over Demand Capture

AI's influence on internet search has reshuffled marketing tactics. Zapier's CMO offers predictions on what's to happen in 2024 and how to prepare.

January 30, 2024

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Alton Zenon III

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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic

Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.

January 30, 2024

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Alton Zenon III

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How Sage, A Global Media Publisher, Uses AI

From transparency to dispelling team members' fears, find out how Sage's large marketing team addressed major concerns during their AI adoption.

January 28, 2024

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Alton Zenon III

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AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

January 14, 2024

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Meghan Keaney Anderson

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Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing

The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.

January 10, 2024

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Alton Zenon III

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What Marketing Leaders Actually Need From AI in 2024

Experienced marketing experts share what AI needs to deliver maximum ROI this year

January 1, 2024

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Meghan Keaney Anderson

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AI for Email Marketing: What It Is & How Does It Work?

Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help you personalize your messages and increase conversions.

December 18, 2023

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Tanaaz Khan

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Establishing an AI Council for Marketing Teams: A Speech From VMware

The founder of VMware’s AI council walks us through how she created the group at the cloud computing company.

December 11, 2023

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Alton Zenon III

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Designing Opinionated Products: An Interview with Jasper’s VP of Design

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

December 11, 2023

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Alton Zenon III

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Get More Out of Jasper with Our AI-Powered Marketing Service Providers

Learn all about the time and effort our trusted providers can save you and your team.

November 29, 2023

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Alton Zenon III

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Interoperability Basics for Enterprise AI Users

Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.

November 28, 2023

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Alton Zenon III

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Forrester’s AI Predictions 2024: What Marketers Need to Know

Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.

November 16, 2023

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Alton Zenon III

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