Official Jasper Style guide

Access the official branding and style guide of Jasper, such as logos,
fonts, colors, and more. Visit our homepage at jasper.ai.
About

Artificial Intelligence, genuine connection.

Jasper is an artificial intelligence trained to write amazing content for you at 10X human speed. Our software is loved by 100k+ monthly paying subscribers from founders creating social posts to large teams scaling content. Our super-users say Jasper helps them break through writer’s block by brainstorming creative ideas for writing content. Blog articles, social posts, emails, website content, you name it and Jasper can write it! Integrating Jasper into your content workflow will help you write & publish your job in a fraction of the time.

Jasper was founded in Jan '21 in Austin, Texas by Dave Rogenmoser, Chris Hull, and John Phillip Morgan. The artificial intelligence read a huge amount of the internet, and then the founder taught it copywriting best practices and content frameworks. Quickly into the company’s inception, Jasper experienced hyper-growth and fandom in the content marketer’s community – 4 customers have even gotten tattoos!

4.5B+
Words written by Jasper
100k+
Global customers
100+
USA employees
4
Customers with Jasper tattoos (that we know of)
Jasper’s 3 founders: John Phillip Morgan, Dave Rogenmoser, & Christopher Hull

Official wordmark, logo, & icons

Color Palette

Primary Palette

Purple
#9146FF
Khaki Light
#DCD9D0
Khaki Dark
#2F2B24

Secondary Palette

Green
#00B261
Coral
#FF9961
Blue
#9FD2F0

Neutrals

Black
#000000
White
#FFFFFF

System Colors

Red
#FF4C4C
Orange
#FF8540
Yellow
#1e1e1e
Green
#62FF71

Fonts

Web Font

Avantt
Avantt
Size
116/80%
weight
MEDIUM
letter spacing
-3%
Headline 01
Size
108/90%
weight
MEDIUM
letter spacing
-3%
Headline 02
Size
90/100%
weight
MEDIUM
letter spacing
-3%
Headline 03
Size
72/100%
weight
MEDIUM
letter spacing
-3%
Headline H4
Size
48/110%
weight
MEDIUM
letter spacing
-2%
Headline H5
Size
32/110%
weight
MEDIUM
letter spacing
-1%
Headline H6
Size
24/120%
weight
MEDIUM
letter spacing
-1%
Headline H7
Size
18/120%
weight
MEDIUM
letter spacing
-1%
Headline H8
Size
16/120%
weight
MEDIUM
letter spacing
-1%
Headline H9
Avantt
Size
116/80%
weight
MEDIUM
letter spacing
-3%
Headline 01
Size
108/90%
weight
MEDIUM
letter spacing
-3%
Headline 02
Size
90/100%
weight
MEDIUM
letter spacing
-3%
Headline 03
Size
72/100%
weight
MEDIUM
letter spacing
-3%
Headline H4
Size
48/110%
weight
MEDIUM
letter spacing
-2%
Headline H5
Size
32/110%
weight
MEDIUM
letter spacing
-1%
Headline H6
Size
24/120%
weight
MEDIUM
letter spacing
-1%
Headline H7
Size
18/120%
weight
MEDIUM
letter spacing
-1%
Headline H8
Size
16/120%
weight
MEDIUM
letter spacing
-1%
Headline H9
Avantt
Size
24/120%
weight
Regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18/120%
weight
regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
16/130%
weight
regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Avantt
Size
24/120%
weight
Regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18/120%
weight
regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
16/130%
weight
regular
letter spacing
-1%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.

General Font

Inter
Inter
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-2%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
0%
Heading 06
Inter
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-2%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
0%
Heading 06
Inter
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Inter
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.