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The official Jasper style guide
Access the official branding and style guide of Jasper, such as logos, fonts, colors, and more
Artificial Intelligence, genuine connection
Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance. Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, Wayfair, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.
Jasper was founded in Jan '21 in Austin, Texas by Dave Rogenmoser, Chris Hull, and John Phillip Morgan. The artificial intelligence read a huge amount of the internet, and then the founder taught it copywriting best practices and content frameworks. Quickly into the company’s inception, Jasper experienced hyper-growth and fandom in the content marketer’s community – 4 customers have even gotten tattoos!
5B+
Words written by Jasper
100k+
Global customers
200+
Employees worldwide
~4
Customers with Jasper tattoos (that we know of)
Jasper’s 3 founders: John Phillip Morgan, Dave Rogenmoser, & Christopher Hull
Our wordmark
Fonts
Primary Typeface: Feature
u-text-style-display
Heading
u-text-style-h1
Heading
u-text-style-h2
Heading
u-text-style-h3
Heading
u-text-style-h4
Heading
u-text-style-h5
Heading
u-text-style-h6
Heading
u-text-style-rom
Heading
u-text-style-large
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
u-text-style-main
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
u-text-style-small
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
Weights
u-weight-regular
Lorem ipsum dolor
u-weight-medium
Lorem ipsum dolor
u-weight-bold
Lorem ipsum dolor
Line Clamp
u-line-clamp-1
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Alignment Modes
u-alignment-start
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
u-alignment-center
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
u-alignment-end
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Text Transform
u-text-transform-none
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-uppercase
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-capitalize
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-lowercase
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Text Wrap
u-text-wrap-default
Normal text wrapping. Useful for resetting text wrapping on a child if the parent has balance or pretty.
u-text-wrap-balance
Keeps the line width even and consistent for up to six lines of text. Ideal for short form content.
u-text-wrap-pretty
Ensures there's more than one word on the last line of text. Ideal for long form content.
Typography Elements
u-rich-text
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Figure
Ordered List
- Ordered list
- when not inside
- of rich text
- Ordered list
- when inside
- of rich text
Unordered List
- Unordered list
- when not inside
- of rich text
- Unordered list
- when inside
- of rich text
Block Quotes
Block quote when not inside of a rich text element
Block quote when inside of a rich text element
u-text-style-display
Heading
u-text-style-h1
Heading
u-text-style-h2
Heading
u-text-style-h3
Heading
u-text-style-h4
Heading
u-text-style-h5
Heading
u-text-style-h6
Heading
u-text-style-rom
Heading
u-text-style-large
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
u-text-style-main
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
u-text-style-small
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare
Weights
u-weight-regular
Lorem ipsum dolor
u-weight-medium
Lorem ipsum dolor
u-weight-bold
Lorem ipsum dolor
Line Clamp
u-line-clamp-1
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
u-line-clamp-4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Alignment Modes
u-alignment-start
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
u-alignment-center
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
u-alignment-end
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Text Transform
u-text-transform-none
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-uppercase
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-capitalize
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
u-text-transform-lowercase
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Text Wrap
u-text-wrap-default
Normal text wrapping. Useful for resetting text wrapping on a child if the parent has balance or pretty.
u-text-wrap-balance
Keeps the line width even and consistent for up to six lines of text. Ideal for short form content.
u-text-wrap-pretty
Ensures there's more than one word on the last line of text. Ideal for long form content.
Typography Elements
u-rich-text
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Figure
Ordered List
- Ordered list
- when not inside
- of rich text
- Ordered list
- when inside
- of rich text
Unordered List
- Unordered list
- when not inside
- of rich text
- Unordered list
- when inside
- of rich text
Block Quotes
Block quote when not inside of a rich text element
Block quote when inside of a rich text element
Get a full demo of Jasper
Ready to get started with Jasper?
Thank you! Your submission has been received!
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