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Official Jasper Style guide

Access the official branding and style guide of Jasper, such as logos,
fonts, colors, and more. Visit our homepage at jasper.ai.
About

Artificial Intelligence, Genuine Connection.

Jasper is an artificial intelligence trained to write amazing content for you at 10X human speed. Our software is loved by 100k+ monthly paying subscribers from founders creating social posts to large teams scaling content. Our super-users say Jasper helps them break through writer’s block by brainstorming creative ideas for writing content. Blog articles, social posts, emails, website content, you name it and Jasper can write it! Integrating Jasper into your content workflow will help you write & publish your job in a fraction of the time.

By the way, Jasper even helped write this brief 😛

Jasper was founded in Jan '21 in Austin, Texas by Dave Rogenmoser, Chris Hull, and John Phillip Morgan. The artificial intelligence read a huge amount of the internet, and then the founder taught it copywriting best practices and content frameworks. Quickly into the company’s inception, Jasper experienced hyper-growth and fandom in the content marketer’s community – 4 customers have even gotten tattoos!

4.5B+
Words written by Jasper
100k+
Global customers
100+
USA employees
4
Customers with Jasper tattoos
(that we know of)
Jasper’s 3 founders: John Phillip Morgan, Dave Rogenmoser, & Christopher Hull

Official wordmark, logo, & icons

Color Palette

Brand Color

Jasper Purple
#6C2BD9

Secondary Colors

Rose Bonbon
#E74694
Aqua
#00F0FF

Speciality Colors

Sun
#FFCC29
Verde
#3CF7A2

Neutral Palette

State Gray
#EDF1F6
White
#FFFFFF
Charcoal
#1e1e1e
Black
#000000

Fonts

General Font

Inter
Inter
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-2%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
0%
Heading 06
Inter
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-2%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
0%
Heading 06
Inter
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Inter
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.

Web Font

Avantt
Avantt
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-4%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
-4%
Heading 06
Avantt
Size
90
weight
Bold
line height
110%
letter spacing
-2%
Heading 01
Size
72
weight
Bold
line height
110%
letter spacing
-2%
Heading 02
Size
56
weight
Bold
line height
110%
letter spacing
-2%
Heading 03
Size
48
weight
Bold
line height
110%
letter spacing
-2%
Heading 04
Size
32
weight
Bold
line height
110%
letter spacing
-4%
Heading 05
Size
24
weight
Bold
line height
110%
letter spacing
-4%
Heading 06
Avantt
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Avantt
Size
20
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
18
weight
MEDIUM
line height
150%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.
Size
14
weight
MEDIUM
line height
120%
letter spacing
-2%
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.