How to Automate Content with Jasper and Webflow

What is Webflow?

Webflow is a no-code-necessary web design tool and content management system (CMS) used by freelancers, businesses, marketers and other creatives. It operates as an in-browser design platform, providing a user-friendly yet powerful way to develop and manage web assets. As a trusted website builder, Webflow empowers users to create, collaborate on and expand aesthetically-pleasing websites.

“Creating ongoing, fresh content for a website is a time-consuming task, especially for companies catering to multiple audiences and markets,” said Webflow Chief Marketing Officer Shane Murphy-Reuter. “Webflow prides itself on its extensibility and flexibility, and marketers and creators are going to love the simplicity of Jasper's AI-assisted content development. With the new Jasper App on the Webflow Marketplace, we are continuing to provide our creators and developers with the tools they need to build powerful sites in a visual canvas.” 

Jasper's Webflow app is installed directly from the Webflow Marketplace and users can create new copy, rewrite and translate content on their site, all within their business’s style guide and brand voice. They can also repurpose copy into other assets across spaces like LinkedIn, X and emails — all within Webflow. The Jasper API makes this possible and also provides Webflow users with 99.99% uptime, top-tier security features, and access to leading AI models.

3 Ways to Use the Jasper and Webflow Integration

Build Out Your Website And Add New Pages

With Jasper's integration into Webflow, creating a new website or adding fresh pages to your existing site has never been easier. Simply give Jasper a command to create a specific piece of content  — like a landing page, a new product listing, a blog article or a quippy page title — and it will use information about your business and editorial style to generate that content, on-brand. From there, just add the content to Webflow. Easy 😎

More of a visual learner? Check out this video to see the power of the Jasper and Webflow integration in action.

Rewrite and Repurpose Existing Content

We all know key web pages on our sites need to be revisited and refreshed fairly regularly. Jasper can handle a lot of this leg work as you update pages in Webflow. Use Jasper to seamlessly rewrite an older landing page or even an entire blog post to align with your choice of style guides and branding rules. Or update older product pages with language that’s a bit more engaging, creative and detailed with the “Improve Writing” feature. Just highlight the text block that needs a refresh, pick your command and let Jasper do its thing. 

If you have a piece of content that you love and want to turn it into an end-to-end campaign, Jasper has you covered. Input the block of text and watch Jasper transform it into an email campaign, a LinkedIn post or another content type of your choice. 

Translate Content Into Different Languages

Are you marketing to international customers? Make sure your content is accessible to members of that market! Webflow’s Jasper integration includes a translation function that can convert your web pages into a wide variety of languages. This ensures your messaging is understood across borders, helping you reach a wider audience. ¡Felicidades!

These are just a few of the many possibilities Jasper can offer when it's pulled into Webflow.

Now you can evolve content across your entire website with just a few clicks; content that will better educate and engage your visitors all while saving your team valuable time. Head to the Webflow Marketplace and add the Jasper Integration to start seeing these benefits right away.