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Brainstorming new content ideas can be time-consuming. Content idea generators help speed up the brainstorming process and supercharge your content strategy.
There’s nothing worse than a blank page during a content brainstorming session. Whether you are a marketer, creator, or business owner, thinking of original and unique content ideas can feel daunting.
A content idea generator acts as a brainstorming partner to help supercharge your content strategy. With content idea generators, you have access to unlimited suggestions to speed up your content creation process and create captivating material for your audience.
Content idea generators help you brainstorm ideas for blogs, social media posts, videos, podcasts, and even eBooks.
While content idea generators are not new, past models leaned on pre-defined formulas to produce content topics.
AI content idea generators—like Jasper—use GPT-3 to suggest more nuanced recommendations. GPT, which stands for Generated Pre-trained Transformer, is a machine-learning language model trained to generate realistic human text. AI tools analyze content from across the internet and use predictive writing patterns to learn about common language.
The result? A valuable resource to help you get the most out of your content strategy.
According to a survey by Content Marketing Institute, 71% of B2B marketers believe content marketing has become even more critical to their organizations this year. But only 29% of those surveyed had a “successful” content marketing strategy in place.
With content marketing becoming increasingly important across industries, content idea generators are valuable tools.
Whether you are a marketer, creator, or business owner, you likely have a lot of competing responsibilities. Content idea generators simplify the brainstorming process by providing a list of content ideas. As a result, you have more time to focus on other tasks.
When brainstorming, writer’s block is inevitable. Whether you are thinking of ideas for your podcast or B2B blog, coming up with fresh content can feel intimidating. With unlimited suggestions, content idea generators help spark creativity.
Content idea generators stimulate your curiosity and expand your content horizons. It’s easy to fall into the habit of producing the same type of content. With content idea generators, creators and marketers can break out of their usual thinking patterns.
Here are a few ideas to help kick off your next brainstorming session.
Content generator tools require you to enter information about your business—such as your target audience, keywords, and the brand’s tone of voice. The tool will then generate a list of fresh content ideas. Our favorite content idea generator? Jasper. We’ll dig into how to use Jasper below.
By following trending topics in your industry, you will stay on top of what is relevant to your audience. Here are a few places to see what’s trending:
As the most popular engine, Google Search is ideal for finding inspiration. Type a topic into the search bar and look at the “People Also Ask” feature to find new ideas. Google Image tags are also another useful source of inspiration.
In addition to bringing credibility to your content, interviews with industry experts are often the best place to source new content ideas. These experts will highlight trends or discuss pain points you can explore.
Another source for content inspiration that resonates is your own audience.
Review your competitors’ websites, FAQ sections, and YouTube videos. You could uncover new ways to highlight your product or service.
Content repurposing means using older content in a new way. For example, you can turn popular Tweets into longer blog posts or use a popular blog post to create a YouTube video. By repurposing content, you find new ways to present popular topics.
A “swipe file” is where you store content that you find interesting or inspiring—even if it is not in your niche. You can refer to your swipe file to spark new ideas or ways to communicate with your audience.
Jasper offers over fifty templates to help speed up your content generation process. Let’s look at how to use a few.
The Blog Post Topic Ideas template helps users generate ideas that will captivate readers and boost search engine rankings.
The template asks you to complete several inputs, including:
Here’s an example of a hypothetical dog-training company looking to create blog posts for new dog owners:
After hitting generate, the tool will give you a list of topic ideas. The number of topics generated can be adjusted.
Some of our favorite suggestions from Jasper:
The video topic ideas template helps users brainstorm engaging video topics that rank well on YouTube.
To get started, the template will ask you to fill in the following:
Here are a few of our favorite suggestions from Jasper:
You can also create a new document on Jasper’s dashboard and “start from scratch.” Jasper will prompt you to include a content description, identify the tone of voice, and share keywords.
Here’s what Jasper created for a hypothetical gardening blog:
While this tool starts the writing process for you, it can also help generate additional ideas for your blog, such as:
The Ridiculous Marketing Idea template generates “bad marketing ideas.” This template is a favorite within the official Jasper Facebook community—a private community of over 70,000 users to exchange tips and tricks. While the template is meant to be a joke, it may be just the tool you need to help break out of a creative rut.
The template asks you to fill in the company or product name, add a description, and specify the tone of voice. Here’s what Jasper suggested for the same hypothetical gardening blog:
Here are a few of our favorite “ridiculous” suggestions from Jasper:
Jasper is the AI content creation writing assistant to help you create quality content faster. With over fifty templates, Jasper enables you to generate new ideas for your blog, YouTube channel, or podcast. And with specific inputs, you can direct Jasper to make recommendations that resonate with your target audience.
Need images for your content? Jasper has you covered there, too. Try out it's AI art generator tool.
Sign up today to see how Jasper is helping marketers, content creators, and business owners generate creative content 10x faster.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.