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Looking for tools to take your copywriting to the next level? From AI content generators to editing apps, these 8 useful platforms can help.
When writer’s block hits, even the most seasoned copywriter can find themself staring at a blank page, feeling like they’re trying to squeeze syrup out of a hunk of granite. And when projects are stacking up and deadlines are looming, getting the words to start flowing can be a daunting task.
A 2019 study from the University of North Florida found that 94% of writers have experienced writer’s block at some point in their careers. (And if you want our non-scientific opinion, the remaining 6% were just too proud to admit it.) Fortunately, copywriters in the digital age have access to many useful tools to bust through creative blocks, stay organized, and ultimately create more effective copy for blogs, ads, social media posts, and many other platforms.
Whether you’re an in-house or freelance copywriter looking to scale your productivity or an entrepreneur who wears all the hats, these eight copywriting tools are some of our favorites for modern creators.
Jasper is a powerful AI writing assistant that helps copywriters, marketers, and entrepreneurs create polished, compelling copy in significantly less time than starting from scratch. It includes over 50 templates for different types of writing projects. The AI content generators for each template are trained using proven examples and industry-acknowledged best practices.
From product descriptions and social media captions to blog outlines and full-length articles, Jasper delivers professional copy that matches your brand identity in just a few clicks. All you have to do is select a template and input some simple directions regarding the subject matter and tone of voice, and Jasper will handle the rest.
While the Starter version makes an excellent research assistant and brainstorming buddy, upgrading to Jasper’s Boss Mode unlocks long-form content generation and more detailed AI inputs. You can also create just about any kind of content with open-ended commands—type whatever you need Jasper’s help with into a Google Docs–style interface, and you’ll get results within seconds.
AI-generated content has been a hotly debated topic lately, and it’s important for copywriters and other creators to remember that AI is just another tool in their arsenal.
During the journey from initial idea to final draft, AI content generators like Jasper are incredibly useful for overcoming creative blocks and gathering lots of ideas to be tweaked or polished as necessary.
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Pricing: Jasper offers a free five-day trial, with pricing for monthly plans depending on how much content you need to generate. To get the most out of Jasper, you’ll want to spring for a Boss Mode plan, which starts at $59 per month for up to 50,000 words. If you have more than five users, a customized Business plan will be your best bet.
Hemingway App is an online editor that helps anyone write more direct and digestible copy. You can type straight into the app for real-time feedback, or copy and paste from wherever you prefer to write. Hemingway points out lengthy sentences and passive voice, and offers simpler alternatives for complex words that could confuse your audience.
While its readability recommendations are disproportionately focused on sentence length, Hemingway is a great tool for identifying sections that could use another look. Its primary strength is identifying adverbs and qualifiers that water down your writing and make it less confident and convincing.
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Pricing: The Hemingway App is totally free to use online. You can also purchase a desktop version that allows offline use for $19.99.
When an article or blog post calls for it, many modern content marketers like to include third-party quotes in their writing. Outside perspectives can create a more convincing case. Help a B2B Writer connects copywriters with expert sources across dozens of different industries, from SaaS and social media to finance and engineering.
Sources register based on their areas of expertise, and writers submit requests via a simple online form that describes the topic, the ideal source, and even the deadline. Writers get unique quotes for their article, and sources get valuable backlinks to their own sites—a true win-win for both parties.
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Pricing: Help a B2B Writer is a totally free service, and a valuable asset for any business copywriter.
Whether tapping away at a keyboard or scribbling away in a notebook, writers tend to take a lot of notes. Evernote keeps them all organized, searchable, and centralized, so you can always find the information you’re looking for rather than searching through files or flipping through hand-written pages.
From conducting interviews to scanning sticky notes after a brainstorming session, Evernote is a useful tool for copywriters or anyone else who likes to take thorough notes and refer back to them later. You can create separate notebooks by client, project, or any other category, with search features and keyword tags that make it easy to track down whatever you need.
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Pricing: Evernote’s free version is a fantastic product for people who need simple note-taking functions and don’t mind device and data limits. Paid plans start at $8.99 per month for the Personal plan, or $10.99 per month for the Professional plan with higher data caps and additional integration features.
From cover letters and emails to articles and blog posts, Grammarly tightens up any form of written communication. It provides actionable feedback on essentials like spelling and grammar, but also on factors like tone and word choice. Grammarly finds places to make your writing more clear and concise and offers insights into how your message is likely to be interpreted by others.
In addition to helping users create more polished and powerful writing, one of Grammarly’s greatest strengths is its near-ubiquitous accessibility. You can use it on your desktop, as a mobile app, or even as a browser extension that makes suggestions while using platforms like Google Docs or LinkedIn.
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Pricing: The free version of Grammarly is an excellent copywriting tool, despite lacking some of the advanced features included in paid plans. Premium and Business plans go for $12 per month and $15 per member per month, respectively.
Whether copywriting is a side hustle or your main source of income, reliable time-tracking tools are essential for freelance writers. Toggl Track logs how much time you’re spending on each of your copywriting projects, so you can plan out your workload, measure each project’s profitability, and deliver more accurate estimates and invoices.
To organize time entries, Toggl users can sort projects by team, client, or workspace, in addition to adding searchable descriptions or tags. A simple calendar interface shows your logged hours by day or week, and a separate reporting tab lets you view past entries with customizable filters and date ranges.
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Pricing: The free version of Toggl is excellent for freelancers or small teams, while larger content agencies may consider Starter or Premium monthly plans, which range from $10 to $20 per user.
A versatile alternative to other AI content editors, ProWritingAid has won over many copywriters due to its unique features and helpful suggestions. Besides the standard spelling, punctuation, and style corrections, ProWritingAid offers cliche alerts, pacing suggestions, and even recommends replacements for overused business jargon.
ProWritingAid also includes features specifically for multilingual copywriters, with clear explanations for the many rule exceptions that can trip up non-native English speakers.
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Pricing: While the free version of ProWritingAid can only tackle 500 words at a time, it’s still a fantastic resource for any copywriter. Upgrading to the Premium version unlocks unlimited word counts and more advanced style improvements for just $30 per user per month (or $10 per month if paid annually).
When you’re juggling several different clients, projects, and assignments, prioritization and planning start to eat up time you should be spending on actual copywriting. Todoist touts itself as the world’s number one app for task management and to-do lists. It’s an incredibly useful tool for writers looking to get organized and declutter their brains.
Whether you prefer a simple task list or a Kanban-style view, you can create tasks and assign deadlines and priority levels. Todoist surfaces the right tasks at the right time, so you can stay focused, avoid becoming overwhelmed, and increase your productivity. It’s excellent for writing projects as well as setting self-care reminders throughout your day. Speaking of which, when was the last time you drank some water?
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The free version of Todoist is somewhat stripped down, and limits you to five active projects. Monthly plans start at just $5 per user, and include significant upgrades to filters, file sizes, and the total number of projects and collaborators.
We’ve come a long way since the days of manual typewriters, paper correction strips, and hand-written edits. Modern writers are spoiled for choice when it comes to tools that make their jobs easier and their writing stronger.
AI content platforms like Jasper will be a huge part of the future for professional copywriters, whether they’re used for brainstorming, research, or full-length writing.
If you’re looking to give your copywriting skills a boost, check out Jasper’s website copywriting course. We cover how to write more attention-grabbing headlines, tips on developing unique value propositions, and some important SEO tips and tricks to optimize your copy and convert more leads.
The course is totally free once you’ve created a Jasper account. Sign up today to stay on the cutting edge of copywriting, so you can create better content in less time.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.