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Looking for a better AI chatbot? Here's your complete guide to ChatGPT alternatives for marketers.
I've seen many iterations of AI tools in my 2+ years of dabbling and working in AI, but my favorite iteration has so far has been AI chat. When ChatGPT dropped at the end of 2022, a whole new, more conversational AI world opened up that made the technology so much easier to use.
Soon after, we launched our own marketing-focused AI chatbot, Jasper Chat, and a whole slew of other AI chatbots have followed. (Yes, I have been testing them all!) And as these chatbots specialize and their features continue to develop, people are starting to look for ChatGPT alternatives that are more specific to their needs.
I know this has been true in my own work as I've sought out AI tools that can keep up with my daily content marketing and SEO needs. In this article, I'll tell you about the best AI chatbots I've tried for marketing and which use cases they're best for.
But first, in case you're wondering...
An AI chatbot is an AI software application that can interact with humans in their natural language. These interactions can take place on various platforms, such as websites, social media, and messaging apps. AI chat is designed to simulate human-like conversations and provide instant responses, which can make your interactions with AI easier, more efficient, and more fun.
These chatbots leverage machine learning and natural language processing (NLP) technologies to understand user queries, learn from interactions, and deliver relevant responses. Over time, they can become more accurate and efficient, providing a personalized experience to each user.
For this article, we'll focus on AI chatbots that can be used for:
But there are other types of AI chatbots out there that can help with businesses with:
Those other use cases warrant another blog post for another time. Alright, now let's give you what you came for.
If you're new to Jasper, you can think of him as your own personal AI marketing co-pilot, helping with everything from full campaign creation to serving as your brand's knowledge base, to (yes) assisting with content creation.
Jasper Chat is Jasper's most conversational AI feature, allowing you to chat with Jasper and ask for help with just about anything you can think of. While most AI chatbots are only helpful as writing assistants, Jasper Chat can be used for an array of other marketing tasks like:
As the in-house SEO here at Jasper, I use Jasper Chat a lot to help me create optimized content briefs, generate meta descriptions and schema markup, and create content calendars that keep me on track.
Jasper uses a proprietary AI engine that offers access to all the best large language models available, including: OpenAI's GPT-3 & GPT-4, Anthropic, Google's PaLM 2, and more.
Jasper Chat is available with every Jasper plan and pricing tier, starting with the Creator plan at $39/mo.
Jasper Chat's parent company, Jasper, has a G2 rating of 4.7 stars and 1,200+ reviews.
This Jasper Chat Reddit review from the u/Anneunitedshop subreddit offers up its pros and cons for the tool:
"Pros:
Cons:
It was only a matter of time before marketing juggernaut HubSpot got into the AI game. In early 2023, they did just that with ChatSpot.
ChatSpot operates on Open AI's GPT-3 and GPT-4 models to connect with dozens of unique data sources like the HubSpot CRM. The AI assistant lets HubSpot users search their data using conversational questions and requests instead of clicking through various dashboards.
With ChatSpot, users can also run reports, make changes to contacts, and create content for their HubSpot CMS.
OpenAI's GPT-3 and GPT-4
Free for HubSpot users
ChatSpot's parent company HubSpot has 4.4 stars with 10k reviews.
ChatSpot doesn't currently have any reviews on Reddit, but there are several Redditors who openly prefer HubSpot's ChatSpot to Salesforce's Einstein.
Okay, yes, I included Jasper Chat again. Because while it is a full marketing co-pilot, it's also a really great AI writer. As I mentioned above, I use Jasper Chat regularly to create and hand off optimized content briefs.
But I also use Jasper Chat to:
And so many other things! If you're not into using one of Jasper's 50+ content templates, Jasper Chat can be a great way for some free-flow content creation.
Jasper uses a proprietary AI engine that offers access to all the best large language models available, including: OpenAI's GPT-3 & GPT-4, Anthropic, Google's PaLM 2, and more.
Jasper Chat is available with every Jasper plan and pricing tier, starting with the Creator plan at $39/mo.
Jasper Chat's parent company, Jasper, has a G2 rating of 4.7 stars and 1,200+ reviews.
Like we mentioned above, this Jasper Chat Reddit review from the u/Anneunitedshop subreddit offers up its pros and cons for the tool:
"Pros:
Cons:
ChatGPT — ever heard of it? After taking conversational AI mainstream in late 2022, ChatGPT is officially the darling of the AI chatbot world.
Developed by OpenAI, ChatGPT provides a conversational model that can create human-like text based on prompts. Like most AI chat assistants, with ChatGPT you can spin up copy for blogs and other marketing channels, but there are two major things to keep in mind:
ChatGPT can be used for everything from meal planning to vacation itineraries. And, yes, you can generate content with ChatGPT, but it's important to remember that its LLM isn't tailored specifically for business use cases the way other AI platforms like Jasper are.
This means that the content output you get from ChatGPT will be much more generic than the output you get from a tool like Jasper that pulls from information you choose to share about your brand, products, and features.
At this point, there are several high-quality LLMs on the market and tools like Jasper pull from each of them to make sure users are accessing the best model at any given moment. Naturally, ChatGPT only runs on OpenAI's models which can be a bit limiting with output quality and can lead to you experiencing lots of down time when the site is overwhelmed.
OpenAI's GPT-3 and GPT-4
Free or Plus for $20/mo which gives you access to the ChatGPT app library and Code Interpreter. ChatGPT will soon release an Enterprise option as well.
ChatGPT's G2 rating is 4.7 stars with 338 reviews.
According to this ChatGPT Reddit review from the r/ChatGPT subreddit, here are a few of ChatGPT's pros and cons:
"ChatGPT Pros:
ChatGPT Cons:
Chatsonic was developed by Writesonic in early 2023 and is an AI chatbot that can help users automate their writing process. This conversational AI tool is powered by Open AI's GPT-3.5 to help users write blog content and marketing copy. Two unique benefits of Chatsonic is that it allows users to generate images to include in their writing, as well as a voice-to-text feature.
OpenAI's GPT-3.5 (you can access GPT-4 by joining a Business or Enterprise plan)
Chatsonic comes with all Writesonic plans, including their Free Trial plan. Though, like I mentioned above, users will need to upgrade to a Business plan for Chatsonic to write at a GPT-4 level.
Chatsonic's G2 rating is 2.9 stars with 5 reviews.
As of time of publication, I couldn't find any Chatsonic reviews on Reddit, but there were several posts from users saying they found it to be less reliable than ChatGPT.
Similar to Chatsonic, Copy AI's Chat allows users to chat with AI to request help with creating:
And, like Jasper Chat, it also includes a search integration to bring in real-time data to its outputs. The only thing keeping me from considering this chatbot a full-blown marketing assistant is that when Copy AI is compared to Jasper, it still lacks the ability to pull in your team's brand and product information into its chat outputs.
OpenAI's GPT-3 and GPT-4
Chat is including with all Copy AI pricing plans, including the Free tier.
Copy AI's overall G2 rating is 4.7 stars with 176 reviews.
There aren't any Chat-specific Reddit reviews, but here's one I found for Copy AI in the r/productidigi subreddit:
"Copy AI may be the right choice for you if you are looking for creative brainstorming partners. It could allow you to expand your thinking and generate high-quality marketing copy in a matter of seconds. You can create innovative content that captivates visitors, from digital ads to blog posts to product descriptions."
Zapier's free AI Chatbot tool lets you create custom AI-powered chatbots using your own GPT API key.
When building your bot, you'll tell the chatbot who it is, what it knows, and how it should answer. The Zapier team has created everything from a corporate jargon translator, to a press release generator, to a risk assessment bot. Whatever you want the bot to be, it will be.
When you're done building, you can even create a landing page and add a custom URL so you can share with anyone.
OpenAI's GPT-3 and GPT-4
Zapier's AI chatbot tool is free
Zapier's Chatbot doesn't have its own G2 rating, but Zapier itself has a G2 rating of 4.5 with 1,100+ reviews.
I didn't find any Zapier AI chatbot reviews on Reddit, but I did find one user who had some trouble getting it to work before finally seeing some success. Some words from the wise:
"I found that the only model that would reliably work was gpt 3 or 4; the 16k one rarely worked. Further, anytime I tried to send through data more then a few thousand tokens, it would crash. So the “data” add function was basically useless because the token max just wouldn’t work. Lots of tweaking later I got the directive and prompt to be enough information to do as I wanted."
Botsonic AI chatbot builder is not your regular AI bot platform. Yes, it's powered by GPT-4 list most others on this list, but this AI chat can really up your customer service chatbot game by acting as a single source of truth for all your customer interactions providing a dynamic user experience.
OpenAI's GPT-3 and GPT-4
You can access a limited version of Botsonic with a Writesonic Free Trial, but to get full access, you'll need to join a Business or Enterprise plan.
Botsonic doesn't have its own G2 rating, but Writesonic's overall G2 rating is 4.8 stars with 1,800+ reviews.
There were no real opinions or reviews about Botsonic on Reddit, but here's one I found for Writesonic:
"Writesonic Pros:
Writesonic Cons:
While these pros and cons aren't for Botsonic specifically, they can still be helpful in deciding if you think Writesonic produces high-quality products in general.
Whether you're looking to chat with AI about marketing strategy, content creation, or want to get a little adventurous and build your own, there are plenty of options for you to explore. Since you're already here, give Jasper Chat a try and see how it can help your marketing efforts.
Krista Doyle is a writer-turned-SEO-nerd based in Austin, TX. By day she manages technical SEO and performance content right here at Jasper, by night she builds niche affiliate sites and explores Texas with her wife and their dog, Franklin.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.