A difficult decision today to set Jasper up for the future

Jasper’s CEO, Dave Rogenmoser, just shared the following with employees:

Over the past year, our industry has gone through an enormous amount of change: rapidly developing technology, an explosion of consumer AI tools, and a landscape that never sits still. While we’ve served many different use-cases through all of this, we’ve seen that Jasper is at its best when helping marketing teams at mid-size and enterprise companies. We’ve come to realize, however, that for us to have the fuel and focus we need to fully go after that opportunity, we need to reshape our own team. And so today, with a heavy heart, I told the team at Jasper that we will be discontinuing a number of roles so that we may sharpen our focus and align resources to become the best possible AI copilot for marketing teams.

Before talking about the path ahead, I want to tell you more about some of the people that helped get us here. The people we are letting go as part of this change have been among the first to build, market, and support AI products in the industry. Long before seemingly every business became an AI business, many of these people were charting the course. This collection of former Jasper teammates is full of talented, good-hearted, and innovative people. I have no doubt they will continue to excel, and I am personally invested in helping them find the right next role. If you are hiring, please reach out, I have recommendations to give you across the board.

This change is a difficult one, but it has a purpose. As marketing teams everywhere rapidly adopt AI, urgent, unmet needs are arising. With a tighter focus and the right resources, we can address those emerging needs and become the catalyst that helps our customers use AI to market smarter, not just faster. I’ll share more about this direction in the coming weeks and months. For today, I just want to say thank you to the team members who have to leave us today for all that you’ve made possible in the last few years. I am so grateful, and I know you will continue to influence the AI field in remarkable ways.

Dave