The Jasper Blog

Resources for AI in Marketing

9 AEO/GEO workflows for your new AI search team

Build repeatable AEO/GEO workflows across content, PR and communications, and marketing ops to improve your brand’s visibility in AI search.

September 4, 2026

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Jasper Marketing

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September

 

3

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Jessica Kennedy

Jasper Webflow Integration: Publish GEO Agent Content Straight to Your Site

Connect Webflow to Jasper and the GEO Agent can take an optimized page from recommendation to live, or to draft for review. Here is what changes and how to turn it on.

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August

 

24

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Mason Johnson

Introducing Product IQ

One source of truth that ensures AI gets your products right.

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August

 

20

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Mason Johnson

The Governance Gap Behind AI Slop

As AI makes content generation nearly limitless, AI slop becomes a growing risk for brands without the governance systems to control it.

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How to Use AI to Write Blog Introductions That Hook Readers

Introductions can make or break a blog post, but they’re not always easy to write. Here's how to approach blog intros with AI.

June 16, 2025

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Jasper Marketing

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Introducing the New Jasper: The First Multi-Agent Platform Built for Marketers

Discover the new Jasper AI experience, built for enterprise marketers to scale content and strategy with precision and true-to-brand authenticity.

June 10, 2025

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Timothy Young

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Why the Traditional Content Lifecycle No Longer Works

Learn why traditional content workflows break down, and how AI can rewire the marketing lifecycle to unlock scale, consistency, and ROI.

June 10, 2025

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Megan Dubin

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The State of AI in Financial Services Marketing 2025

Financial services marketing teams are ahead in AI maturity. Learn how they can scale responsibly and innovatively to maintain their competitive edge.

June 3, 2025

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Jasper Marketing

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How AI Agents Are Transforming Marketing Workflows

AI agents move beyond task automation to deliver real-time optimization, brand governance, and marketing outcomes across channels.

June 1, 2025

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Jasper Marketing

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The State of AI in Life Sciences Marketing 2025

Learn where life sciences marketing measures up in AI adoption and how domain-specific tools can help teams drive results.

May 29, 2025

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Jasper Marketing

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Latent Bridge Matching: Jasper AI’s Game-Changing Approach to Image Translation

Discover how latent bridge matching, pioneered by the Jasper research team, transforms image-to-image translation with unmatched speed, quality, and efficiency.

May 28, 2025

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Jasper

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Why Domain-Specific AI is Key to Increasing Content ROI

Discover how marketers can use purpose-built AI (including an example with Jasper) to create high-quality, on-brand content at scale.

May 21, 2025

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Tom Newton

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Why Context is the Ultimate Differentiator for AI in Marketing

Context is the key to making AI work in marketing. Here’s why generic tools fall short and contextual AI drives better results.

May 20, 2025

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Loreal Lynch

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Introducing Audiences: Unlocking Campaigns That Truly Resonate

Discover how Audiences can transform marketing campaigns with dynamic, actionable audience insights.

May 14, 2025

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Bryan Tsao

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Jasper Joins NYSE LaunchPad and Launches Inaugural Customer Advisory Board

Discover how Jasper’s CAB and inclusion in the NYSE LaunchPad program are driving innovation for enterprise marketers.

May 7, 2025

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Jasper

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AI Trends Shaping Tech Marketing in 2025

Technology is the clear industry leader in AI adoption, but surprising gaps still remain to reach AI’s full potential.

April 29, 2025

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Jasper Marketing

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The 7 Traits of Marketing Organizations Leading in AI Maturity

Discover the 7 traits of marketing teams leading in AI—plus a roadmap to help your team unlock its full potential.

April 20, 2025

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Jasper Marketing

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The State of AI in Retail Marketing 2025

Retail is ahead of the AI adoption curve in 2025, but gaps and opportunities remain. Get exclusive insights for retailers from Jasper’s latest research.

April 8, 2025

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Jasper Marketing

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The HERDS Framework: Mobilizing Change Leaders to Scale AI in Marketing

Learn how to drive adoption, engage stakeholders, and overcome resistance with this AI change management framework.

March 30, 2025

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Jessica Hreha

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The Future of Retail Visuals with AI: A Conversation with Wayfair’s Bryan Godwin

Wayfair’s Director of AI & Visual Media on how AI is transforming retail visual content—enhancing personalization, brand consistency, and efficiency at scale

February 6, 2025

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Loreal Lynch

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AI, Light, and Shadow: Jasper's New Research Powers More Realistic Imagery

Jasper Research Lab’s new shadow generation research and model enable brands to create more photorealistic images with enhanced realism and depth.

February 4, 2025

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Onur Tasar

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How to Redefine Your ABM Playbook Using AI

Explore key takeaways from our recent webinar on how AI can transform ABM strategies with workflow automation, personalization at scale, and more.

January 6, 2025

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Jasper Marketing

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Jasper Named a 2025 NRF Innovator at Retail’s Big Show

The Innovators Showcase at NRF 2025: Retail’s Big Show recognizes the top 50 tech leaders shaping the future of retail.

December 11, 2024

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Jasper Marketing

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How AI Workflows are Redefining Enterprise Marketing - Insights from McKinsey and Jasper

Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.

December 3, 2024

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Jasper Marketing

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How to Automate Your Workflows With AI

AI workflow automation is becoming one of the main levers organizations can modernize their operations. Here's how.

November 24, 2024

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Jasper Marketing

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AI workflows: What Are They And How Can Marketers Use Them?

What are AI workflows, why do they matter, and how can you accelerate key marketing processes?

November 23, 2024

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Jasper Marketing

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How To Remove the Background From a Picture

Let’s dive into the how and why of image background removal.

November 21, 2024

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Jasper Marketing

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The 2025 Guide to Using AI for Retail Marketing Strategy

Learn how AI can boost efficiency on your retail marketing efforts in 2025 and beyond.

November 19, 2024

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Jasper Marketing

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Ultimate Guide To Marketing For Retail

AI is meaningfully reshaping retail, from more efficient marketing campaigns to inventory prediction and beyond.

November 14, 2024

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Jasper Marketing

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Best AI Use Cases For Retail Marketers

Retailers are finding innovative ways to navigate a complex landscape and tap into AI's potential in retail.

November 13, 2024

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Jasper Marketing

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Unlocking a New Era of Retail Marketing with Jasper

Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.

November 10, 2024

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Jasper Marketing

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The Top 10 Marketing Tools to Build Your Tech Stack in 2025

Discover the top 10 marketing tools to build your tech stack in 2025—from content marketing and SEO to automation, social media management, and analytics tools.

November 7, 2024

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Jasper Marketing

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Enterprise Marketing Automation: The Ultimate Guide

Enterprise marketing automation tools help scale your business sustainably and let you overcome bottlenecks and pain points that come with scaling operations.

October 31, 2024

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Jasper

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How Much Do Freelance Writers Make? [2025 Update]

Freelance writing is more profitable than ever, but how much do freelance writers make? We do a deep dive to bring you the answer to that question.

October 30, 2024

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Jasper Marketing

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How To Use Zapier: A Beginner's Guide To Workflow Automation

This beginner's guide, including examples and step-by-step instructions, teaches you how to use Zapier to automate repetitive tasks between your favorite apps.

October 20, 2024

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Jasper Marketing

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10 Best Email Subject Line Generators For 2025

Struggling to come up with interesting email subject lines for your next campaign? Use one of these email subject line generators to skyrocket your open rates.

October 15, 2024

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Krista Doyle

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What Is Perplexity AI? Understanding One Of Google’s Biggest Search Engine Competitors

What is Perplexity AI? Is it an over-hyped replacement for Google as a search engine, or do the LLM + search features already have real-world use cases?

October 15, 2024

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Jasper Marketing

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SEO & Content Marketing: Best SEO Tools, Tips, & Best Practices [2025]

SEO should be a key part of your content marketing strategy if your goal is growth and revenue. Here are our best tips & tools to help you create SEO content.

October 14, 2024

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Krista Doyle

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The Top 19 Content Marketing Tools You'll Need In 2025

Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.

October 13, 2024

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Krista Doyle

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Jasper Research Unlocks New Ways to Generate On-Brand Images at Scale

Jasper Research advances AI image generation for consistent on-brand images in enterprise marketing, boosting campaign impact and efficiency.

October 13, 2024

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Melody Meckfessel

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9 Best AI Content Generators for Every Kind of Content in 2024

AI content generators are great for beating writers block and creating content that converts. Here are 9 of the best tools out there.

October 11, 2024

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Krista Doyle

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How to Use AI to Rewrite Content: A Complete Guide for Marketers

Learn how to use AI to rewrite content effectively. Discover best practices, strategic applications, and how Jasper's Content Rewriter Agent helps marketing teams scale content.

October 11, 2024

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Jasper Marketing

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The Best AI Writers to Try in 2024 (and How to Use Them)

Need help creating content for your website or business? It may be time to try an AI writer. Here are the top 8, their unique features, pros and cons.

October 10, 2024

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Krista Doyle

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How Does Generative AI Work: The Secret To Refining Your AI Output

Find out how generative AI learns from data sets to help you optimize use cases for specific niches and needs.

October 10, 2024

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Jasper Marketing

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The Best AI Text-to-Image Generator for the Modern Artist

AI text-to-image AI text-to-image generators are a lot of fun. But here are 5 tools that are helping modern artists work smarter, and harder.

October 6, 2024

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Jasper Marketing

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How to Create a Webinar

Creating a webinar from scratch may seem daunting, but with the right approach, your webinars can successfully educate and engage your audience.

September 30, 2024

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Kaleigh Moore

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A Beginner's Guide to Content Planning: Tips and Tools

An effective content plan can ensure consistency and quality in your content creation efforts. Here's what you need to know as you dive into content planning, including how to use AI.

September 30, 2024

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Jasper Marketing

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Beginner's Guide to Ad Copywriting: Tips and Tricks

Understand the key elements of effective ad copy and you’ll be well on your way to crafting compelling ads that convert.

September 30, 2024

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Kaleigh Moore

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Rewriting the Playbook: 5 SaaS Companies Defining the Next Generation of Content Marketing

Here are five brands whose content programs are leading the way in the new era of content marketing.

September 30, 2024

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Jimmy Daly

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Jasper Research Releases 3 New Models to Improve Image Output for Marketers

Jasper releases three innovative new Flux ControlNets to reinforce commitment to elevating all marketing (and all marketers) with the power of AI.

September 30, 2024

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Melody Meckfessel

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Customer Marketing 101: A Comprehensive Guide for Beginners

Customer marketing encourages repeat visits, enhances the customer experience, and fosters a sense of loyalty and exclusivity.

September 25, 2024

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Kaleigh Moore

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How to Use Google Analytics: A Beginner's Guide

Learn how to use Google Analytics with our comprehensive guide. Get set up, learn key features, and tips to maximize your website's performance.

September 25, 2024

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Chris Tweten

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Best Zapier Integrations for Automating Workflows

Here’s a look at the best Zapier integrations for automating and optimizing workflows for sales, content marketing, and recruitment departments across multiple

September 19, 2024

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Amanda Laine

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Best AI Marketing Tools of 2024: Top Picks for Every Marketer

Explore the best AI marketing tools of 2024. Find top picks, features, and benefits to elevate your marketing strategy, attract leads, and convert prospects.

September 17, 2024

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Amanda Laine

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How to Use Google Sheets: A Beginner's Guide

Learn how to use Google Sheets effectively with our comprehensive guide, packed with tips, tricks, and best practices for maximizing productivity.

September 3, 2024

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Chris Tweten

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The Complete Guide to Marketing Campaigns for Beginners

A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.

September 2, 2024

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Kaleigh Moore

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How to Create Effective Blog Outlines

An effective blog outline helps organize your thoughts and ideas, enhances readability, boosts SEO and AI search, and keeps your readers engaged.

August 27, 2024

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Jasper Marketing

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A Whole-Company Approach to AI: How GitLab is Embracing Jasper to Scale Marketing While Retaining Data security

See how Gitlab's Ashley Kramer’s top-down approach to AI implementation has made it possible to embrace the AI future.

August 15, 2024

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Kaleigh Moore

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AI Copywriting Tools: Features, Benefits, and Use Cases

Learn how AI copywriter tools transform content workflows and enable businesses to scale content creation with speed, quality, and brand consistency.

July 15, 2024

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Jasper Marketing

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What Are AI Article Writers?

Discover how AI article writers transform content creation for marketing teams. Learn key features, best practices, and how to use Jasper agents to scale high-quality content production.

July 15, 2024

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Jasper Marketing

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Webflow Integrations: The Essential Tools Every Website Needs

Here are 7 of the best Webflow integrations to help you improve product pages, generate reviews, auto-generate engaging website copy, and automate email marketi

July 2, 2024

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Chris Tweten

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Jasper Joins Forces with Figma to Power New AI Background Removal Feature

Figma’s using Jasper to power its new background removal features. Here's what that looks like.

June 26, 2024

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Jasper

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Must-Have AI Productivity Tools for Modern Professionals

Here's a look into the top AI productivity tools to enhance workflow and boost efficiency in 2024. Explore our curated list and find the perfect tools for your

June 18, 2024

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Chris Tweten

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AI for Marketing: Top Tips and Tools from Marketing Experts [2024]

AI marketing: the complete guide from Jasper's in-house marketing team. Build your AI marketing strategy with these tools and tips.

June 14, 2024

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Krista Doyle

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Content Distribution: A Beginner's Guide to Creating a Distribution Strategy

Let’s look at what content distribution is in 2024, and how can you get your content in front of the right people at the right time.

June 14, 2024

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Kaleigh Moore

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How to Create a Content Calendar That Drives Results

Learn how to build an effective content calendar that keeps your marketing team aligned, your campaigns on track, and your content strategy measurable. Plus, discover how to use Jasper's Content Calendar Agent to streamline the entire process.

June 14, 2024

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Jasper Marketing

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What is a content brief (with examples)?

Learn how to create effective content briefs that align teams, streamline production, and maintain brand consistency. Includes examples, templates, and a guide to using Jasper's Content Brief Agent.

June 14, 2024

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Jasper Marketing

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How to Measure Content Marketing ROI (with Tools and Examples)

Learn how to measure content marketing ROI with these essential tips, tools, and techniques to ensure your content strategy drives results.

June 10, 2024

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Kaleigh Moore

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Flash Diffusion: Accelerating Image Generation with Diffusion Models

The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.

June 5, 2024

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Jasper

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How to Write a Marketing Brochure

Brochures may seem like relics of a different marketing age, but they still have relevance. Here’s how to write a brochure that sells your business (print or digital).

June 3, 2024

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Jasper Marketing

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The Top 17 Affiliate Marketing Tools [2024 Update]

Do you have the right affiliate marketing tools in your arsenal to be successful? Find out as we cover 17 conversion-focused tools for 2021 and beyond!

June 3, 2024

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Dave Rogenmoser

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10 Apps That Write Essays For You + How to Use Them

Writing essays can be hours of long work reading and writing. To help you hand your paper in faster, we’ve compiled the top 10 apps that write essays for you.

June 3, 2024

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Krista Doyle

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The Ultimate Guide to Writing Engaging Long-Form Content

Long-form content drives engagement, builds authority, and improves SEO performance. Learn how to research, structure, and create compelling long-form pieces that resonate with your audience.

June 3, 2024

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Jasper Marketing

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7 Steps to Build a High-Converting Affiliate Marketing Content Strategy

Learn how to create a profitable affiliate marketing content strategy with tactics, content types, and best practices that drive conversions and build audience trust.

June 3, 2024

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Jasper Marketing

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18 Top Blogging Tools For Strategy, Writing, SEO and More

What are the best blogging tools? Check out our list of the top 15 for everything from strategy to distribution and for everyone from beginners to pro bloggers.

June 3, 2024

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Krista Doyle

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How to Write Better Sentences: 9 Common Mistakes

Learn how to write better sentences with our guide on 9 common mistakes to avoid and tips for clear, engaging writing that connects with your audience.

June 3, 2024

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Jasper Marketing

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Top 10 Free Writing Assistants to Improve Your Workflow

Need help with writing content but can’t afford a paid tool yet? Check out this list of the top 10 free writing assistant tools to make your writing sparkle.

June 3, 2024

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Krista Doyle

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Top 13 Software for Writing a Book in 2024 (Free and Paid)

If you’re a first-time writer, you’re probably still figuring out which is the best software for writing a book. We’re highlighting the top 13 in this post.

June 3, 2024

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Krista Doyle

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7 Best Practices for SEO, GEO, and AEO Copywriting to Improve Your Visibility

A guide to creating content optimized for SEO, GEO, and AEO, with actionable steps to increase visibility and brand consistency across search, answer, and generative engines.

June 3, 2024

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Jasper Marketing

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How to Write a Company Bio That Connects With Customers

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

June 3, 2024

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Jasper Marketing

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Writing Powerful Product Features: The What, Why, and How

Product features explain what customers will get from your product. Learn how to determine, write, and prioritize features that convert—plus how to scale feature writing with Jasper's Product Feature Update Agent.

June 3, 2024

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Krista Doyle

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Cornerstone Content Strategy: Worthwhile or a Waste of Time?

Is cornerstone content strategy worth trying to boost your brand awareness, site traffic, etc.? Learn what it is, its benefits, and how you can create it.

June 3, 2024

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Krista Doyle

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How AIDA Marketing Works (and How to Make It Work For You)

Learn how the AIDA marketing framework helps you create compelling content that converts.

June 3, 2024

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Jasper Marketing

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How to Write a Tagline: A Step-by-Step Guide for Building Brand Recognition

Learn how to write a tagline that captures your brand's essence and resonates with your audience. This guide covers best practices and how to use Jasper to create memorable taglines.

June 3, 2024

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Jasper Marketing

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