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WordHero vs Jasper: Which AI Writing Tool Reigns Supreme?

Wondering whether you should use WordHero or Jasper? Check out this in-depth comparison of the features, quality, cost, and other aspects of both tools.

Published on Mar 17, 2023

With 96% positive reviews on G2 and over 100,000 users—including famous companies like IBM and Canva—Jasper is one of the leading AI writing assistants in the world. 

But WordHero, an alternative to Jasper, has been gaining popularity. Since its launch, it has acquired over 10,000 users and gotten hundreds of positive reviews on platforms like AppSumo. 

If you’re a content writer hunting for ways to create more high-quality content faster, both WordHero and Jasper may look promising. The question is: Which one should you use? 

WordHero vs. Jasper at a glance

To help you decide on the right one for you, we compared these two tools based on the following criteria:

  1. AI models
  2. Short-form content quality
  3. Long-form content quality
  4. Suitability for SEO content
  5. Top features
  6. Ease of use
  7. Resources and support
  8. Pricing

A head-to-head comparison of Jasper and WordHero

If you’re curious how we chose the winner for each of the categories above, dive into our analysis below.

AI models

Artificial intelligence tools learn to emulate human intelligence and make logical decisions through AI models. These algorithms or programs use data sets to train AI on appropriate conclusions or actions to take based on patterns within the data. 

AI writers are specifically trained on language models, enabling them to understand your inputs and requests and generate relevant content in response. 


Jasper leverages numerous language models. Most notably, we partner with the AI and research company OpenAI, using its most advanced model to date—GPT-3.5. However, we also use others, such as BLOOM, T5, and GPT-NeoX. This selection makes Jasper flexible enough to write for a variety of industries and use cases.


Unlike Jasper, WordHero is powered by the older GPT-3 language model. Other than that, it only leverages proprietary AI technology. 

Winner: Jasper. Not only do we use several language models, but we have a proprietary process for selecting the best one for a user's prompt. This makes it easier to generate relevant content and copy for specific use cases or industries. 

Short-form content quality

Both Jasper and WordHero can help with short-form writing, including everything from email subject lines and cold emails to headlines, taglines, and social media captions. 


As mentioned, Jasper uses a combination of state-of-the-art AI models to fit your use case and write for your industry. As a result, the quality of the generated content is higher than that of many alternative tools. 

To illustrate, let’s look at some unedited outputs from a couple of Jasper’s 50-plus content and copywriting templates, which are perfect for short-form copy. First up is one from the Product Description template. 

Here’s the information we gave Jasper: 

Jasper Product Description template inputs

And here are a couple of the variations of copy Jasper gave us in return:

Product descriptions generated by Jasper

As you can see, Jasper incorporates the requested tone and presents the product details we gave accurately and in a logical way. More importantly, notice how Jasper went above and beyond to include details that make the copy appealing to the specified target audience—working professionals. Jasper even made the description of the coffee more in-depth and compelling!

Let’s check out a second example, this time from the Tweet Machine template. Based on a single-sentence description of the topic, Jasper provided dozens of variations of short tweets in return:

Product descriptions generated by Jasper

Notice the tweets include hashtags to increase their reach on Twitter. Many also touch on why the topic is important, even though we didn’t provide that information in our input:

  • “Make sure you know what you can afford - get pre-approved for a mortgage before starting your home search #firsttimehomebuyer”
  • “Financially prepare yourself to buy your first home - get pre-approved for your mortgage. #realestateadvice”
  • “Make the most of your home search - don't miss out on great options by getting pre-approved for a mortgage! #dreamhome”

Any of the tweets Jasper generated could stand alone. But they could also be combined into a longer post like this: 

What’s the secret to successful home buying? Get pre-approved for a mortgage! Make sure you’re financially prepared to buy your first home. Arming yourself with knowledge of what you can spend will ensure that you don’t miss out on your dream home. #firsttimehomebuyer #homesearching

These are just a couple of examples. There are many more Jasper templates that make it faster and easier to write high-quality, short-form content and copy. (For more on how you can batch-create months’ worth of social media content in record time, check out our free social media content training.) 


What about WordHero’s content writing tools? We tried out a handful of their short-form templates, including the one for Vision and Mission: 

WordHero Vision and Mission template

On the plus side, the generated content was grammatically fine and reflected an accurate understanding of the difference between mission and vision statements. However, the AI didn’t use the tone we asked for, meaning the content was a bit on the bland side. 

We noticed this with other templates as well, such as this one for website ”About Us” descriptions:

WordHero Website About Us template

While WordHero did add detail to the short description we entered, it didn’t use the casual tone we asked for. In fact, there’s really no tone at all!

Winner: Jasper. The content it generates isn’t just unique and well-written. It also matches your requested tone and even adds relevant context where possible to make the resulting content more engaging and applicable to your audience. 

Long-form content quality

Many AI writing tools generate decent outputs for short-form content and copy like social media posts and ads. However, they fall short of expectations when it comes to creating long-form content. Is this the case with Jasper or WordHero?


As we did for short-form content, let’s see some unedited examples of Jasper’s work, starting with the Landing Page Workflow. We provided a brief description to give Jasper some context on the fictional company we were writing for and then filled in some additional details in the Hero Section template. 

Start of the Jasper landing page workflow

Jasper provided a few options for H1 through H3 headings in the hero section. We chose this one. 

Hero section generated using Jasper’s Landing Page Workflow

Notice that the H1 and H2 don’t just specify what the offer is but also emphasize the goal or benefit—being prepared to secure an investment. This is just one copywriting best practice Jasper learned to emulate by analyzing the work of human copywriters. Additionally, the H3s and the corresponding sections are also benefits-focused and answer some of the top questions visitors would have. 

With this foundation in place, we asked Jasper to generate three key features and benefits. The information we previously provided was automatically carried over into the Key Features + Benefits Section so all we did was press “Generate.” We selected the best output and paired each feature with a benefit to form one list: 

Feature Benefits List

Moving on to step three, we filled in the fields in the Potential Social Proof section. 

Potential Social Proof section of Jasper Landing Page Workflow

Jasper created two reviews to make the copy more persuasive. Of course, for a real landing page, you’d need to replace them with authentic social proof. But this step can give you an idea of the kinds of social proof you should add to drive conversions. 

Social proof suggested by Jasper

Finally, in step four, we simply pressed “generate” since the Jasper command and previous description we entered were automatically filled in. This is what Jasper gave us for the final call-to-action.  

Landing page call-to-action generated using Jasper Landing Page Workflow

And just like that we generated about 500 words of compelling copy, which we could quickly double in length if needed. All we’d have to do is place the cursor anywhere we want more text and press “Compose” until at the desired length. Then, the final step would be editing. 

Moving on to our next example, you can also create quality long-form content via recipes. To illustrate, here’s a blog post recipe with each line being a command or task for Jasper to complete: 

Blank blog post recipe 

For the first command, we replaced {TOPIC} with “How to make your vacation rental listing stand out to generate bookings year-round.” We then asked Jasper to write the brief using the CMD/CTRL + Shift + Enter keyboard shortcut. With the brief created, we used the same shortcut for the next command (blog title ideas), then the next one (blog intro), and the next one (blog outline). 

Next was replacing the bracketed info in the subsequent outline item commands with the headings Jasper suggested from the blog outline command. We executed those commands one by one to generate paragraphs for each section. Finally, we used those same outline items in the last command to generate a blog conclusion. 

In under 10 minutes, we ended up with a unique and accurate blog post of over 1,100 words, based on five subtopics. The intro sets the stage for what readers will learn, and each section starts with the importance of the topic, followed by specific recommendations for the audience. 

 Long-form blog post generated with Jasper recipe

A draft like this—while it would always need to be double-checked for accuracy and perhaps edited for conciseness—would be a great starting point. Then all you’d need to do is: 

  • Add in your unique experiences or points of view
  • Source evidence to back up your claims
  • Showcase your or your client’s brand personality
  • Include the insights of subject matter experts 

How does WordHero’s long-form quality compare?


Here’s a snippet of a nearly 900-word blog post we generated using the blog post writing tools in WordHero’s editor. They included the outline generator, blog post intro tool, and blog post paragraph tool. 

Blog post generated in WordHero editor

As in the short-form examples we saw from WordHero, the tool didn’t customize the content based on the friendly tone we asked for. The flow of the sentences overall feels slightly formulaic and not very engaging. 

Additionally, the outline WordHero generated had a couple of issues. For one, it included a couple of headings that wouldn’t be necessary for the audience, such as “Definition of Project Management.” (An audience searching for the top project management techniques would already know what project management is.) 

Blog post headings generated by WordHero

Second, rather than providing true techniques like using Kanban or Gannt, WordHero’s suggested H3s are actually project management skills. While this might seem like a small mishap, if you were to generate a full draft before realizing an issue like this, you’d have to restart. That would call for creating the full content outline manually, as well as generating and editing more text. 

That’s not exactly convenient when your goal is to improve efficiency while also maintaining high quality standards. 

Winner: Jasper. Thanks to the combination of AI models used, Jasper understands user instructions well and, as a result, generates more natural and engaging content. While you should still edit AI-generated content no matter which AI content generator you use, Jasper provides a better foundation to start from, saving you time in the long run. 

Suitability for SEO content

Is search engine optimization (SEO) part of your or your client's strategy? If so, the AI writing software you choose should help you speed up the optimization process too, not just the content creation process. 


Jasper can speed up the process of writing search engine-optimized content in three ways: 

  1. Some templates, such as the Paragraph Generator template, allow you to specify which keywords you want to use. And all documents have a keywords field for the same purpose. 
  2. The AI tends to use the words you use in your inputs. Including important keywords in your prompts can help you optimize content for search.
  3. Jasper integrates with Surfer, allowing you to see keyword and other recommendations as you write in Jasper’s SEO mode. You can also watch your optimization score change in real time as you write and edit your content. 

Jasper is a great choice if you need to create SEO-friendly content, especially at scale. 


WordHero’s Keyword Assistant is accessible in Editor Mode and allows you to input keywords you’d like the AI to use when writing your content. Like Jasper, WordHero’s AI may also repeat keywords you use in your inputs. 

However, this tool doesn’t yet integrate with any dedicated content optimization tools as Jasper does. You won’t be able to see SEO recommendations as you write in WordHero or see real-time changes in your content optimization score. Instead, you’ll have to switch between the two tools to see recommendations. And copy-paste your content into your optimization tool—perhaps repeatedly—until you’re happy with it. 

Winner: Jasper. In addition to being able to utilize keywords based on user inputs, it also integrates with Surfer. This gives you a fuller picture of how well optimized a piece of content is. 

Top features

Now, zooming out a bit, let’s look at some of the handiest functionalities of both of these tools.


Jasper has many helpful features, but these are fan favorites: 

  1. Jasper Chat: This is a more conversational way to brainstorm and write with Jasper. Plus, although Jasper isn’t specifically a research assistant, you can now include Google search results in Jasper’s answers to speed up the fact-checking process.
  2. Chrome extension: Use Jasper’s Power mode on the go. Access our 50-plus content and copywriting templates (plus commands) anywhere you go on the web. 
  3. SEO mode: If you’re a Surfer user, take advantage of this incredible integration. Access SEO recommendations within Jasper documents and optimize your content as you write. 


In contrast, here are WordHero’s main features: 

  • Templates: Access 70-plus templates for various types of writing, as well as brainstorming brand name ideas, lead magnet ideas, and more. 
  • Editor mode: Create longer content in the document editor and use templates side-by-side. 
  • Keyword assistant: In the long-form editor, enter up to three keywords you’d like to be included in the paragraphs.

Winner: Jasper. WordHero currently only covers the basics that most alternative tools also have. 

Ease of use

You’ve gotten a glimpse into the logistics of how each of these tools works, but how easy are they to use? Generally speaking, there are a couple challenges and limitations you’ll encounter with any AI writing tool

  1. The quality of the AI-generated content depends on the quality of your inputs. There can be a bit of a learning curve when it comes to understanding how to provide good inputs. 
  2. All AI-generated outputs need to be fact-checked. Even AI tools that pull information and data from the web sometimes get facts wrong . You’ll need to dedicate time to verifying details from both Jasper and WordHero. 


Besides the above, the basics of using Jasper are straightforward. To generate content using our templates, for instance, simply fill in the requested information and click “Generate.” Workflows also walk you through the inputs needed to create blog posts, landing pages, press releases, and more, step by step. 

It can take some experimentation to learn how to guide Jasper toward creating more custom content using commands and recipes, or to learn how templates can be helpful outside their stated use cases. 

Thankfully, there are plenty of resources available to help you get up to speed faster. You’ll hear more about those shortly. But first, how does WordHero stack up as far as ease of use?


Besides those same common challenges—learning to write good inputs and having to verify AI-generated facts—there are a few additional things to note about WordHero. On the positive side, creating short-form content with its writing tools or templates is fairly straightforward. Especially if you’ve tried similar tools for AI content generation, you’ll have no problem using them. 

The long-form editor is also pretty straightforward. Writing tools are accessible in the left sidebar, so you can paste generated content into the editor on the right. WordHero can also continue your sentences thanks to the “Write More” button. 

However, the disadvantage of WordHero’s simplicity is that there are fewer ways to generate and manipulate text in the editor. For example, in Jasper’s Google Docs–style editor, you can run several operations: 

  • Generate text, even in a blank document (as long as you at least fill in the content description), to help you beat writer’s block
  • Rune recipes to avoid having to switch back and forth between templates
  • Create custom commands to tell Jasper what to write, which can include asking it to rewrite or expand already-written text 

In this regard, WordHero isn’t as flexible and may not save you as much time as you’d like. 

Winner: WordHero. It’s not as feature-rich and flexible as Jasper, which means the content it generates may require a bit more time and manual work on your end to polish, but sticking to basic functionality makes it the easier tool to use.

Resources and support

Software is only as good as the help documentation, training materials, and support team available to help you use it to the fullest. Here’s more on the kind of resources and support Jasper and WordHero offer.


Jasper has a friendly, responsive support team that’s always ready to answer questions or address concerns. Self-serve support is available via Jasper Bootcamp, free Academy courses, our YouTube channel, and events. 

We also have an active Facebook community of over 74,000 members who share helpful prompts, tips, and tricks weekly. Plus, users regularly create and share recipes for various content and copy types via the Jasper Recipe community


WordHero has a Facebook group of just over 5,000 members, though it’s not yet as active as Jasper’s community. Beyond that, there’s a knowledge base with brief tips for getting started, using the various writing tools, and troubleshooting issues. However, while there are just over 100 topics covered, most of these articles are short and fairly surface-level.

Of course, WordHero also has a customer support team available to respond to questions and concerns. 

Winner: Jasper. We have a responsive, world-class customer support team. And we invest heavily in developing resources to help you use Jasper better and improve your writing and marketing skills in general. 


Last but definitely not least is one of the top considerations that play into software buying decisions—cost. 


Jasper offers several flexible pricing plans ranging from the $39/mo Creator plan to custom Business plans for an enterprise-level solution.


WordHero is still testing their introductory pricing. When there is no promotion running, plans are $99 per month or $1,188 per year. However, the company also offers lifetime deals—Starter and Pro for $89 and $499, respectively. 

Winner: Tie. Ultimately, the winner here depends on your needs and budget. If you want a cheaper option and are okay with fewer features and capabilities, one of the WordHero lifetime deals may appeal to you. However, if you need a more robust tool now, Jasper will be your best bet. 

Jasper vs. WordHero: Which AI writing tool is better for you?

Of course, there are advantages and disadvantages to every tool. We’ve tried to be as objective as possible in comparing our tool, Jasper, to WordHero. We’ve even shown unedited content from both, so you can judge for yourself. But, admittedly, we covered a lot of information. 

To give a bird’s eye view of the comparison and make your decision easier, here’s an overview of the final verdict on each of the categories we evaluated: 

  1. AI models: Jasper
  2. Short-form content quality: Jasper
  3. Long-form content quality: Jasper
  4. Suitability for SEO content: Jasper
  5. Top features: Jasper
  6. Ease of use: WordHero
  7. Resources and support: Jasper
  8. Pricing: Tie

With that in mind, this is your official invitation to sign up for your free trial of Jasper. When you do, we’ll give you 10,000 free credits to get started.

Meet The Author:

Nia Gyant

Nia Gyant

B2B SaaS Writer

Nia Gyant is a B2B SaaS content writer with an affinity for martech. She specializes in writing product-led content that generates leads and revenue, and loves tackling thought leadership projects on rapidly-evolving topics like AI.

Writing & Editing
Marketing Strategy

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