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Content marketing platforms boost organization, productivity, and collaboration. Here we’ll review the 15 best content marketing platforms for 2023.
In 2022, 71% of B2B marketers reported that content marketing had become more important to their organizations. As content marketing becomes more competitive, maximizing resources and optimizing efficiency are essential.
The right content marketing platform can make all the difference. But with so many options, it can be challenging to determine which platform best fits your business.
In this article, we’ll look at the top 15 content marketing platforms on the market. We’ll cover each platform’s top features, benefits, drawbacks, and pricing to help you make an informed decision.
Are content marketing platforms worth the investment?
It’s not uncommon to hear about marketing teams that still rely on spreadsheets and emails to manage their content strategy.
But content marketing platforms make it much easier to execute your content strategy and provide value to your audience. The following are just a few of the benefits of using a content marketing platform.
Content marketing platforms can help you organize all your content in one place. This includes creating an editorial calendar, managing content creation, editing your content, and publishing it across channels.
With the rise of remote work, content marketing platforms have become even more valuable. When all your content is stored in a centralized location, team members can access, share, and connect at every stage of the content process.
Marketing teams can also automate workflows, set deadlines, and streamline approval processes, greatly increasing their efficiency.
Most content marketing platforms provide analytics tools to help marketers measure the effectiveness of their content. In addition, some platforms offer tools for improving content, such as audience insights, SEO tools, and suggestions for readability and tone of voice.
Whether you’re planning content, creating content briefs, working with freelancers, editing, or managing an approval process, content marketing can be time-consuming and complex.
Here are 15 content marketing platforms to streamline your content process and maximize productivity:
Jasper is an AI writing assistant designed to expedite the content creation process. With Jasper, you can create original, SEO-friendly content up to 10 times faster than doing it on your own.
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Pricing: Five-day free trial available with 10,000 credits. Starter plan starts at $29 per month for 20,000 words. Boss Mode starts at $59 per month for 50,000 words.
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With Airtable’s no-code apps, organizations can develop custom databases to track and update their content strategies.
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Pricing: Free plan available. Plus plan is $12 per user per month. Pro is $24 per user per month.
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Asana is an all-in-one project management tool that enables content marketers to manage their content strategies in one place.
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Pricing: Basic is free (up to 15 users). Premium is $13.49 per month. Business is $30.49 per month.
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It may be surprising to see Canva on this list. A popular graphic design tool, Canva introduced Canva for Teams in April 2022. The all-in-one platform aims to “bring together the design and collaboration process.”
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Pricing: Free plan available. Canva Pro is $119.99 per year for one person. Canva for Teams is $149.90 per year for two to five people.
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Ceros is a content management platform that helps designers and marketers create and share interactive content, such as quizzes, product demos, and reports, without coding.
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Pricing: No pricing available on the Ceros website. You can request a demo and contact the team to learn more.
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ClickUp makes it easy to manage your content objectives, content assets, editorial calendar, and inbox all in one place.
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Pricing: Free plan available. Unlimited is $5 per member per month. Business is $12 per member per month. Business Plus is $19 per member per month.
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Contently is a platform built for content marketers by content marketers. It includes collaboration tools, SEO resources, and a staffing service to help you with all your content needs.
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Pricing: No pricing available.
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Today, over 30,000 marketers use CoSchedule to organize their marketing campaigns in one place.
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Pricing: Free plan available. Pro plan is $39 per user per month. Marketing Suite option also available (pricing on request).
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The GatherContent platform was created to help marketers solve the challenges of content creation. GatherContent facilitates seamless communication among team members with project management and collaboration tools.
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Pricing: Start plan is $99 per month. Scale plan is $299 per month. Transform plan is $799 per month.
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Hubspot is a customer relationship management (CRM) platform to power your entire business. Its Marketing Hub enables marketers to convert and scale marketing campaigns.
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Pricing: Free tools available. Starter plan is $50 per month. Professional plan is $890 per month. Enterprise is $3,600/month, billed annually.
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monday.com is a visual shared workspace to streamline content creation, improve collaboration, and boost productivity.
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Pricing: Free plan available. Basic plan is $10 per seat per month. Standard is $12 per seat per month. Pro is $20 per seat per month.
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Narrato is one-size-fits-all project management software for content marketers. The platform supports content creation, collaboration, and workflows, all in one place.
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Pricing: Free plan available. Pro plan is $13 per user per month. Business is $25 per user per month.
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While Semrush is famous for its SEO tools, it is also a content marketing platform that simplifies the content creation and management process.
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Pricing: Pro plan is $119.95 per month. Guru is $229.95 per month. Business is $449.95 per month.
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StoryChief is an all-in-one content management and publishing tool trusted by more than 5,000 content marketers.
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Pricing: Individual plans start at $30 per month. Marketing Team plans start at $170 per month for 4 users. Agency plans start at $350 per month for up to 3 workspaces and 4 users per workspace.
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Trello is the ultimate project management tool. Content marketers can use Trello to manage their content strategies with boards, cards, and checklists.
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Pricing: Free plan available. Standard plan is $6 per user per month. Premium is $12.50 per user per month. Enterprise starts at $17.50 per user per month, billed annually.
Content marketing platforms streamline your workflows, automate routine tasks, and boost collaboration.
Jasper makes it easy to create all types of content in minutes. You can invite team members to work on projects and see updates in real time. And with unlimited folders, you can organize all your content in one place.
Sign up today to see how Jasper will enhance your content strategy in 2023.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.