In 2022, 71% of B2B marketers reported that content marketing had become more important to their organizations. As content marketing becomes more competitive, maximizing resources and optimizing efficiency are essential.
The right content marketing platform can make all the difference. But with so many options, it can be challenging to determine which platform best fits your business.
In this article, we’ll look at the top 15 content marketing platforms on the market. We’ll cover each platform’s top features, benefits, drawbacks, and pricing to help you make an informed decision.
Why use a content marketing platform?
Are content marketing platforms worth the investment?
It’s not uncommon to hear about marketing teams that still rely on spreadsheets and emails to manage their content strategy.
But content marketing platforms make it much easier to execute your content strategy and provide value to your audience. The following are just a few of the benefits of using a content marketing platform.
Organizing your content strategy
Content marketing platforms can help you organize all your content in one place. This includes creating an editorial calendar, managing content creation, editing your content, and publishing it across channels.
With the rise of remote work, content marketing platforms have become even more valuable. When all your content is stored in a centralized location, team members can access, share, and connect at every stage of the content process.
Marketing teams can also automate workflows, set deadlines, and streamline approval processes, greatly increasing their efficiency.
Optimizing your content
Most content marketing platforms provide analytics tools to help marketers measure the effectiveness of their content. In addition, some platforms offer tools for improving content, such as audience insights, SEO tools, and suggestions for readability and tone of voice.
The 15 best content marketing platforms for 2023
Whether you’re planning content, creating content briefs, working with freelancers, editing, or managing an approval process, content marketing can be time-consuming and complex.
Here are 15 content marketing platforms to streamline your content process and maximize productivity:
Jasper is an AI writing assistant designed to expedite the content creation process. With Jasper, you can create original, SEO-friendly content up to 10 times faster than doing it on your own.
Use Jasper Art to craft the perfect image to accompany your message, without ever leaving the platform
Chrome extension connects Jasper with your favorite applications
Invite your colleagues to collaborate in real time on all projects
Organize your clients and projects with unlimited folders
Ensure your punctuation and grammar are flawless with built-in Grammarly feature
Write and translate in up to 25 languages
Jasper does not replace the writing process. Instead, it acts as an assistant to help you brainstorm ideas and phrasing. Users will still need to edit outputs to match the intended context.
Pricing: Five-day free trial available with 10,000 credits. Starter plan starts at $29 per month for 20,000 words. Boss Mode starts at $59 per month for 50,000 words.
With Airtable’s no-code apps, organizations can develop custom databases to track and update their content strategies.
Build and share personalized dashboards with no-code Interface Designer
Automate tasks and create custom workflows
Visualize data according to your needs with custom views—including Kanban, Gantt, Calendar, or Grid layouts
Easily import data from other platforms for a 360-degree view of your content marketing efforts
Share your progress with stakeholders using flexible reporting options
Work seamlessly with your existing software stack through hundreds of integrations
May have a steeper learning curve compared to other platforms
Per-seat pricing model may be too expensive for small businesses seeking greater functionality
Pricing: Free plan available. Plus plan is $12 per user per month. Pro is $24 per user per month.
Asana is an all-in-one project management tool that enables content marketers to manage their content strategies in one place.
Organize and assign responsibilities to team members
Automate routine tasks and customize workflows to keep stakeholders informed
Use Timeline feature to map out your editorial calendar
Template library makes it easy to get started
Over 200 integrations enable you to add Asana into your existing workflows
Comprehensive reporting options
May not be ideal for small teams or a single project
Users can only assign tasks to a single person
Time tracking not available
Exporting limited to CSV and JSON formats—does not support PDF or Excel
Pricing: Basic is free (up to 15 users). Premium is $13.49 per month. Business is $30.49 per month.
It may be surprising to see Canva on this list. A popular graphic design tool, Canva introduced Canva for Teams in April 2022. The all-in-one platform aims to “bring together the design and collaboration process.”
Organize all your content assets in one place with shareable folders
Use the Brand Kit to maintain consistency
Ability to schedule social media posts and monitor their performance
Assign tasks and streamline approvals
Comments and sharing tools make collaboration a breeze
Access to premium stock photos, videos, audio, and graphics
Canva app keeps you connected to your team wherever you are
Users may find interface difficult to navigate
Since the updated platform is new, customization is limited
Pricing: Free plan available. Canva Pro is $119.99 per year for one person. Canva for Teams is $149.90 per year for two to five people.
Ceros is a content management platform that helps designers and marketers create and share interactive content, such as quizzes, product demos, and reports, without coding.
Manage all your projects and teams in one place
Provide feedback in real time with MarkUp and Editor features
Find inspiration and ready-use-templates with the Inspire Gallery
Easy to use
Scale content creation without design skills
Publish content directly on WordPress or social media without leaving the platform
Users report a high price point and significant investment
Lack of integrations makes it challenging to incorporate into your existing workflow
Pricing: No pricing available on the Ceros website. You can request a demo and contact the team to learn more.
ClickUp makes it easy to manage your content objectives, content assets, editorial calendar, and inbox all in one place.
Automate processes using pre-built or customizable templates
Easily connect with colleagues using collaboration tools like whiteboards, comments, proofing, and chat features
Add time estimates and time tracking to keep your team on schedule
Choose from hundreds of templates to suit your business needs
Comprehensive reporting options to share progress with stakeholders
Over 1,000 integrations to incorporate ClickUp into your workflow
Provides more functionality than other platforms, but interface can be overwhelming at first
Pricing: Free plan available. Unlimited is $5 per member per month. Business is $12 per member per month. Business Plus is $19 per member per month.
Contently is a platform built for content marketers by content marketers. It includes collaboration tools, SEO resources, and a staffing service to help you with all your content needs.
Track and repurpose content across channels with a color-coded calendar
Optimize content with a tone-of-voice analyzer and recommendations for SEO
Talent tools help you find freelancers and manage payments
Refine your strategy with advanced reporting features and audience insights
Build custom workflows and automate routine tasks
Organize your content in one place
Increases collaboration between your team and freelancers
Setup can be time-consuming
Pricing: No pricing available.
Today, over 30,000 marketers use CoSchedule to organize their marketing campaigns in one place.
Marketing Calendar makes it easy to schedule and share your content plan
Organize all brand assets in one place
Headline Studio helps writers optimize their headlines for search engines
Customizable workflows to keep your team on track
Ability to generate custom reports for stakeholders
Calendar view only shows one month at a time—it is not possible to view multiple months at once
Users must post manually on Instagram if including links
Pricing can be confusing depending on the features you want
Pricing: Free plan available. Pro plan is $39 per user per month. Marketing Suite option also available (pricing on request).
The GatherContent platform was created to help marketers solve the challenges of content creation. GatherContent facilitates seamless communication among team members with project management and collaboration tools.
Central hub to organize all your content
Create custom workflows, assign tasks, set deadlines, gather feedback, and request approvals
Standardize content requirements with templates and brand guidelines
Bring clarity to stakeholders with a comprehensive view of your content strategy
Every account includes unlimited users
Supports every type of content—from landing pages to blog posts to white papers
Customer support only available via email or chat
Pricing may be too high for individuals or small businesses
Pricing: Start plan is $99 per month. Scale plan is $299 per month. Transform plan is $799 per month.
Hubspot is a customer relationship management (CRM) platform to power your entire business. Its Marketing Hub enables marketers to convert and scale marketing campaigns.
Manage your content calendar in one place
SEO tools optimize your content to rank on search engine results pages (SERPs)
Includes social media management
Host and manage video files to keep all your assets in one place
Build custom reports or dashboards to share with stakeholders
Access to educational content, including online courses and credentials
Limited customization for email marketing and landing pages
Users cannot schedule social posts if they want to tag accounts
Pricing: Free tools available. Starter plan is $50 per month. Professional plan is $890 per month. Enterprise is $3,600/month, billed annually.
monday.com is a visual shared workspace to streamline content creation, improve collaboration, and boost productivity.
Real-time updates on assignments with custom dashboards
Project management tools for internal collaboration and coordination with freelancers
Users can create checklists or to-do lists inside comments and threads
Kanban, Calendar, Timeline, Map, Chart, and Files views for visualizing data
Easy setup and quick learning curve
Over 200 templates
Share files, images, updates, and feedback in real time with mobile app
Fewer customization options than other platforms
Pricing: Free plan available. Basic plan is $10 per seat per month. Standard is $12 per seat per month. Pro is $20 per seat per month.
12. Narrato Workspace
Narrato is one-size-fits-all project management software for content marketers. The platform supports content creation, collaboration, and workflows, all in one place.
Use folders, calendars, and boards to organize content
AI Content Assistant creates SEO content briefs
Content Marketplace matches organizations with freelancers
Companies can manage invoices and payments within the platform
Manage your entire workflow from one place
Easily hire and manage your freelance network
Style guides ensure consistent content creation
Currently no ability to schedule social media posts
Fewer integrations than other platforms
Pricing: Free plan available. Pro plan is $13 per user per month. Business is $25 per user per month.
While Semrush is famous for its SEO tools, it is also a content marketing platform that simplifies the content creation and management process.
Marketing Calendar enables users to organize and visualize their content strategies
Content audit tools identify assets that need to be updated, rewritten, or deleted
SEO writing assistant checks your SEO score, originality, readability, and tone of voice
Finding topics that resonate with your audience is easy with research tools
Analytics and reporting tools help organizations measure and refine their content strategies
Includes social media marketing management tools
Pricing can be high for small businesses or individuals
Pricing: Pro plan is $119.95 per month. Guru is $229.95 per month. Business is $449.95 per month.
StoryChief is an all-in-one content management and publishing tool trusted by more than 5,000 content marketers.
Centralized workflow to track progress and streamline approvals
Content Calendar provides an overview of your content strategy
SEO and readability features optimize your content for your audience and search engines
Employee advocacy dashboard makes it easy for employees to share pre-approved content on social media
Publish content to any content management system (CMS)
Analytics tools make it easy to measure performance
Image library includes stock images that can be used to accompany content
Editor feature doesn’t have a live collaboration option like Google Docs or Notion
Limited integrations compared to other platforms
Add-ons can make pricing confusing
Pricing: Individual plans start at $30 per month. Marketing Team plans start at $170 per month for 4 users. Agency plans start at $350 per month for up to 3 workspaces and 4 users per workspace.
Trello is the ultimate project management tool. Content marketers can use Trello to manage their content strategies with boards, cards, and checklists.
Monitor the progress of content with an editorial calendar
Set deadlines and assign tasks to team members
With brainstorming tools, platform can be used as a virtual whiteboard
Easy to set up and use
Different views enable users to visualize progress from every angle
Over 200 integrations to work with your existing tool stack
Free version works for individuals or teams
Less customization compared to other platforms
Time tracking is not available
Pricing: Free plan available. Standard plan is $6 per user per month. Premium is $12.50 per user per month. Enterprise starts at $17.50 per user per month, billed annually.
Optimize your 2023 content marketing strategy with Jasper
Content marketing platforms streamline your workflows, automate routine tasks, and boost collaboration.
Jasper makes it easy to create all types of content in minutes. You can invite team members to work on projects and see updates in real time. And with unlimited folders, you can organize all your content in one place.
Sign up today to see how Jasper will enhance your content strategy in 2023.
Meet The Author:
Marketing @ Jasper
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.