The Jasper Blog

Resources for AI in Marketing

AI Search Attribution: What GA4 Can & Can't Track

AI search doesn’t always pass a clean referral signal. Here’s how to use GA4 alongside impressions and citation share to get a meaningful view of performance.

September 25, 2026

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Kurt Lambert

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October

 

14

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Kurt Lambert

How to Audit and Analyze AI Crawler Traffic on Your Website

AI crawlers are changing how content gets discovered and surfaced in AI search. Understanding their behavior gives marketers greater visibility into how AI engines interact with their websites.

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October

 

14

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Mason Johnson

Enterprise GEO Platforms: Evaluation Criteria for Marketing Teams

The right enterprise GEO platform connects AI search visibility insights to content optimization, with the measurement and governance capabilities needed to scale.

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October

 

14

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Mason Johnson

How to Track Brand Citations and Share of Voice Across ChatGPT, Gemini, and Perplexity

Understand where your brand stands in AI search with a closer look at citation performance, competitive share of voice, and the content opportunities shaping visibility across ChatGPT, Gemini, and Perplexity.

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How Jasper’s Content Marketing Manager Uses Jasper

Find out how a professional marketing writer uses Jasper to create.

February 21, 2024

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Alton Zenon III

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How to Edit AI Content: Best Practices for Maintaining Quality and Authenticity

Make sure your content always meets high standards with these tips for editing AI-generated content.

February 13, 2024

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Jasper Marketing

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How to Use AI For Sales to Outsell Competitors With Ease

Wondering how to use AI for sales? Learn how high-performing sales teams are using it and read up on the benefits of implementing AI sales solutions.

February 13, 2024

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Nia Gyant

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The Paradigm Shift in SEO: How Marketers Can Prepare

Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.

February 11, 2024

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Alton Zenon III

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Harnessing the Power of Jasper's Tone and Knowledge API Endpoints

Learn more about how Jasper's Tone and Knowledge API endpoints can personalize your marketing content even further.

February 6, 2024

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Paul Magnaghi

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How Jasper’s CMO Uses Jasper

Learn how our head marketer quarterbacks the team from inside Jasper.

February 5, 2024

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Alton Zenon III

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The Future of Marketing with Zapier’s CMO: Demand Creation Over Demand Capture

AI's influence on internet search has reshuffled marketing tactics. Zapier's CMO offers predictions on what's to happen in 2024 and how to prepare.

January 30, 2024

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Alton Zenon III

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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic

Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.

January 30, 2024

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Alton Zenon III

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How Sage, A Global Media Publisher, Uses AI

From transparency to dispelling team members' fears, find out how Sage's large marketing team addressed major concerns during their AI adoption.

January 28, 2024

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Alton Zenon III

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AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

January 14, 2024

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Meghan Keaney Anderson

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Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing

The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.

January 10, 2024

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Alton Zenon III

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What Marketing Leaders Actually Need From AI in 2024

Experienced marketing experts share what AI needs to deliver maximum ROI this year

January 1, 2024

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Meghan Keaney Anderson

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AI for Email Marketing: What It Is & How Does It Work?

Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help you personalize your messages and increase conversions.

December 18, 2023

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Tanaaz Khan

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Establishing an AI Council for Marketing Teams: A Speech From VMware

The founder of VMware’s AI council walks us through how she created the group at the cloud computing company.

December 11, 2023

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Alton Zenon III

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Designing Opinionated Products: An Interview with Jasper’s VP of Design

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

December 11, 2023

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Alton Zenon III

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Get More Out of Jasper with Our AI-Powered Marketing Service Providers

Learn all about the time and effort our trusted providers can save you and your team.

November 29, 2023

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Alton Zenon III

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Interoperability Basics for Enterprise AI Users

Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.

November 28, 2023

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Alton Zenon III

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Forrester’s AI Predictions 2024: What Marketers Need to Know

Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.

November 16, 2023

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Alton Zenon III

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AI for Business: 110+ AI Prompts to Power your Organization

Not sure how to use AI for business? We're giving you access to 110+ AI prompts to use across marketing, sales, CS, and HR.

November 15, 2023

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Krista Doyle

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Scale Jasper's Superpowers Across Your Workflow with our API

This handy functionality can bring generative AI to many of the platforms and processes of your day-to-day.

November 14, 2023

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Paul Magnaghi

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YouTube Will Soon Require "Altered or Synthetic" Content Disclosures

The household name in video is making AI-generated content easier to spot on the platform.

November 13, 2023

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Alton Zenon III

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Understanding the White House's AI Executive Order: The Key Mandates and Release Timelines

Here's a detailed overview of the U.S. government's strategic roadmap for comprehensive AI integration and regulation across various areas.

November 8, 2023

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Alton Zenon III

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AI for Social Media: How to Use AI Content Tools in Your Social Strategy

Creating content for social media doesn't have to be hard. With the right tools, you can streamline and scale your content creation process.

October 31, 2023

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Krista Doyle

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Jasper’s New Features for Marketers: What You Need to Know

Get the scoop on what to expect from all our latest product updates.

October 17, 2023

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Alton Zenon III

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Jasper Welcomes Former Dropbox President Timothy Young as CEO

Our team is so proud to welcome Timothy Young, former president of Dropbox, as Jasper’s next chief executive officer.

September 27, 2023

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Jasper

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How to Incorporate AI into Your 2024 Annual Planning

This AI annual planning guide will help you tackle how your company can incorporate AI and a rapidly changing field into your 2024 strategy.

September 18, 2023

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Meghan Keaney Anderson

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AI for Freelancers: How to (Responsibly) Use AI to Grow Your Business

Explore the power of AI in freelancing! Learn how to increase productivity, unlock creativity, and elevate your freelance business using innovative AI tools.

September 17, 2023

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Krista Doyle

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AI for Project Management: 3 Ways AI Can Boost Efficiency

For project managers, AI platforms streamline workflows and improve decision-making. Here are three real-world applications for AI in project management.

September 17, 2023

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Krista Doyle

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How to Automate Content with Jasper and Google Sheets

Turn rows of data into new lines of content with ease.

September 14, 2023

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Alton Zenon III

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How to Automate Content with Jasper and Make

Get more time back with drag-and-drop automations for content creation.

September 14, 2023

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Alton Zenon III

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How to Automate Content with Jasper and Google Docs

Your favorite chat bot and your go-to workspace are now best friends: welcome to the Jasper and Google Docs integration.

August 27, 2023

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Alton Zenon III

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How to Automate Content with Jasper and Zapier

Jasper and Zapier are now in sync so you can automate your workflows with creative AI-assisted content.

August 27, 2023

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Alton Zenon III

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How to Automate Content with Jasper and Webflow

Jasper is teaming up with Webflow! Users can now access Jasper natively in the Webflow to automate on-brand content creation across their website.

August 27, 2023

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Alton Zenon III

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AI Chat & SEO: 11 Ways to Use Jasper Chat for Organic Growth

Wondering how to use AI chat for SEO? Let's walk-through the Jasper SEO team's real-life use cases for Jasper Chat.

July 22, 2023

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Krista Doyle

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New Google AI Content Guidelines: Google Approves AI Content

Discover how new Google AI content guidelines will influence your SEO organic search results rankings.

July 22, 2023

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Amanda Laine

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A difficult decision today to set Jasper up for the future

The AI industry has gone through rapid changes. Today we share some difficult news.

July 10, 2023

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Dave Rogenmoser

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How to Create Threads with Jasper

Meta has officially released Threads, so we got straight to work on our new Threads template. Here's how to use it. Happy Threading!

July 6, 2023

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Krista Doyle

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Most and Least Surprising: 3 Tech Leaders React to Insights in the AI in Business Trend Report 2023

Explore insights from tech leaders on generative AI in the workplace, based on our report findings.

June 5, 2023

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Alton Zenon III

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Introducing Jasper Campaigns: A Revolutionary Way to Create End-to-End Marketing Campaigns

With Campaigns, users can now create a unified brand voice across multiple channels, maintaining control over assets and giving more time back to marketers.

June 4, 2023

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Jasper

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The AI in Business Trend Report 2023: Insights, Use Cases, and Sentiments from 500 Professionals

Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.

May 24, 2023

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Alton Zenon III

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AI for Content Briefs: Perfect Partner Or Hard Pass?

Looking for ways to save time as a content creator. Skip the AI automation tools. Instead, learn how partnership is key to making AI for content briefs work.

May 22, 2023

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Jasper Marketing

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Google I/O 2023: How Google's Search Generative Experience (SGE) May Impact SEO

Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?

May 9, 2023

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Krista Doyle

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Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace

On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.

May 8, 2023

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Jasper

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Release Summary: Brand Voice, Unlimited Credits, Pricing & Packaging Updates

Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing and packaging changes.

May 1, 2023

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Introducing Jasper Brand Voice

Read the story of Ted, a marketer who uses AI to ensure that his messaging is on-brand and consistent with the company’s tone of voice.

April 30, 2023

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How to Really Nail Your Brand Voice (With 6 Examples)

Brand voice is the distinct personality and tone that companies use in their product messaging, social media posts, and customer service interactions.

April 30, 2023

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Meghan Keaney Anderson

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GPT-4 and the Future of Gen AI in Business: Insights from Sameer Dholakia at Bessemer Venture Partners

Dholakia discusses how more capabilities and shorter gaps between model releases could impact use cases and investments in this field in the future.

April 9, 2023

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Alton Zenon III

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How AI Can Support Educators To Make Their Lives Easier

Generative AI can empower educators, give them more time back for teaching and make their lives easier.

March 19, 2023

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Amanda Slavin

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SXSW 2023: Creativity, AI, and the Fifth Industrial Revolution

SXSW Recap: Thinkingbox's "Creativity, AI, and the Fifth Industrial Revolution" explored the relationship between generative AI and creativity.

March 12, 2023

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Krista Doyle

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Gen AI Conference 2023: An Interview with Jordan Harrod

Welcome to Jasper’s post-Gen AI conference coverage! Here, we have an interview with AI educator and MIT PhD candidate Jordan Harrod.

March 7, 2023

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Alton Zenon III

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Gen AI Conference 2023: An Interview with Kevin Roose

Welcome to Jasper’s post-Gen AI conference coverage! Here, we have an interview with author and NYT contributor Kevin Roose.

March 7, 2023

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Alton Zenon III

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Gen AI Conference 2023: An Interview with Dave Rogenmoser

Welcome to Jasper’s post-Gen AI conference coverage! Here, we have an interview with Jasper's leading man, CEO Dave Rogenmoser.

March 7, 2023

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Alton Zenon III

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AI: A Turning Point for Marketing (With Meghan Keaney Anderson at Gen AI)

This essay was originally given as a speech at Jasper’s Gen AI event on February 14th, 2023. You can see a clip of that speech below.

March 2, 2023

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Meghan Keaney Anderson

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10 Great Alternatives to Adobe Spark (Creative Cloud Express)

Looking for some alternatives to Adobe Creative Cloud Express (formerly Adobe Spark)? Check out these 10 user-friendly graphic design apps.

March 2, 2023

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Jasper Marketing

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Using AI in your workflow: 5 ways Jasper's AI Chrome extension helps your team work

Discover the top 5 use cases people use Jasper's Chrome extension for across their teams to improve their marketing, sales, and customer support.

February 20, 2023

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Krista Doyle

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Announcing Jasper for Business

Jasper for Business is here. It includes Brand Voice, an API and a collection of other tools to help businesses adopt generative AI.

February 13, 2023

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Dave Rogenmoser

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The Top Amazon Description Generator: How to Make Money Fast

How can an Amazon description generator help you? Get a step-by-step walkthrough of how to create high-converting product descriptions in minutes (literally)!

February 3, 2023

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Jasper Marketing

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How to Write TikTok Captions That Drive Engagement and Build a Following

Learn how to create scroll-stopping TikTok captions that capture attention, drive engagement, and build your following with strategic techniques and AI-powered tools.

February 3, 2023

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Jasper Marketing

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8 Amazing Video Caption Generators for Social Media Content Creators

If you’re looking for a way to hasten your video caption-writing process, check out our list of the best video caption generators in the market right now.

February 3, 2023

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Jasper Marketing

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How to Write Engaging Social Media Captions At Scale

Social media captions are prime real estate for connecting with your audience. Use these tips to write engaging copy that resonates and builds brand awareness.

January 26, 2023

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Jasper Marketing

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14 Types of Social Media Content That Drive Real Engagement

Social media content can create brand awareness and drive sales when done right. Here are all the social media content types worth creating.

January 26, 2023

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Jasper Marketing

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12 Tools for Writing a Book Online (Faster)

It's easier than ever before to become a published author online. But, by using the online tools, you can write a book online much faster too!

January 17, 2023

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Jasper Marketing

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Expectations vs. Reality: How Will the Future of AI Look?

Artificial intelligence is rapidly improving. Get expert insights on what the future of AI holds and the impacts of artificial intelligence advancements.

January 17, 2023

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Jasper Marketing

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11 Writing Best Practices To Create Powerful Content

Sticking to writing best practices ensures you create content that’s powerful and communicates ideas effectively. Here are 11 writing best practices to follow.

January 12, 2023

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Dave Rogenmoser

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How Long Should a Top Blog Post Be? We Asked 100+ SEO Experts.

We asked 100+ SEO experts this question: how long should a blog post be? Their answers will improve your content strategy.

January 11, 2023

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Dave Rogenmoser

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Content Scaling: 7 Tips for Creating More High-Quality Content

Need to improve your content scaling efforts but don’t know how to get started? Use these 7 easy tips to create more high-quality content at scale.

December 27, 2022

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Dave Rogenmoser

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Top 18 Chrome Email Extensions to Use in 2023

Get the most out of email with these Chrome extensions and add-ons for email marketing and personal productivity.

December 27, 2022

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Jasper Marketing

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8 Best Chrome Extensions for YouTube Creators 2023

Check out the best Chrome extensions that help YouTube video creators save time, optimize their channel and videos, plan content, and earn more subscribers.v

December 27, 2022

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Jasper Marketing

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Announcing Jasper Chat

Jasper Chat is a new way to interact with AI in Jasper using natural language. Just ask Jasper to create what you need.

December 19, 2022

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Jasper

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How to Write SEO Title Tags That Stand Out in the SERPs

Your SEO title tags are often the first thing searchers will see. Give them a makeover with our top tips and tricks to stand out in the search results.

December 18, 2022

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Jasper Marketing

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How To Write An Engaging Podcast Description Using AI

Learn how to write a compelling podcast description so you can grow your audience and establish your presence. Our guide walks you through the process.

December 18, 2022

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Jasper Marketing

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How To Write Website Content Using AI

Website content writing can be a time consuming process. Use our process to accelerate your workflow and automate landing page content creation.

December 18, 2022

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Jasper Marketing

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Writing a Book Review: How to Do It (+ 5 Mistakes to Avoid)

Learn how to write compelling book reviews that engage readers and drive traffic, including essential steps, common pitfalls, and how to use Jasper to streamline your review writing process.

December 17, 2022

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Jasper Marketing

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What To Look For In A YouTube Description Generator + The 8 Best Options

A YouTube description generator helps you streamline the process of publishing content on YouTube. In this guide, we walk through a list of your best options.

December 17, 2022

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Jasper Marketing

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The Ultimate Guide to Writing Higher-Quality 'Ultimate Guides'

Are 'ultimate guides' still relevant? Only if you build them the right way. Read on and learn how to write guides your audience will love.

December 17, 2022

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Dave Rogenmoser

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How to Pitch a Podcast to Win a Guest Spot (+ A Winning Template)

Want to be a guest on a top podcast? Here are 4 smart tips on how to pitch a podcast, with a template and great examples to get you started.

December 17, 2022

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Dave Rogenmoser

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8 Tips for Creating a Google Ads Template That Drives Click-Throughs

Get to the top of the search results with pre-made Google ads templates. Generate powerful ad copy in seconds with these tips and real-life examples.

December 17, 2022

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Dave Rogenmoser

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Succeed as a Seller: Amazon Product Description Guidelines

To succeed as an Amazon seller, you must follow Amazon's product description guidelines. Learn what they are and how to write product descriptions that sell!

December 17, 2022

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Jasper Marketing

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How to Write a Book in 7 Days with AI

Want to write a book? Struggle with writer's block? Curse of the Blinking Cursor or just don't know where to start? You came to the right place.

December 17, 2022

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Darby Rollins

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How to Write the Best Review Responses to Any Kind of Review

Review responses are important for your online reputation. See the best practices for writing them and some positive and negative review response examples.

December 15, 2022

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Jasper Marketing

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