Looking for ways to write impressive emails that gain opens and clicks? Here are 11 of the very best email writing tools to get you started.
As an email copywriter, you know the value of a well-written email. For every $1 you spend on email marketing, you receive a $36 return. That means one email could potentially result in thousands of dollars of sales if written well. But writing a compelling, well-articulated, and concise email is a challenge.
You must consider who you're writing for, what kind of language they use, and how to create a digestible message. And that's just the tip of the iceberg.
You also have to optimize the subject line, make your templates look pretty, and ensure you're personalizing them. While all of this can be daunting, several email writing tools are available in the market to help you craft the perfect email.
Writing emails that get high engagement is essential for any business or organization. It is the key to building a strong relationship with your audience and ultimately driving conversions. However, with the overwhelming amount of emails people receive daily, it can be challenging to stand out and grab their attention.
These strategies are applicable to various types of email campaigns, including marketing emails, newsletters, and even personal or professional communication.
Begin by knowing your target audience inside out.
Knowing your target audience is crucial in email marketing as it allows you to tailor your message effectively. By understanding their preferences, behaviors, and pain points, you can create content that resonates with them and increases engagement.
This 1 to 1 approach not only helps in grabbing their attention but also in building a strong relationship with your audience, leading to higher conversion rates. Take the time to research and analyze your audience to craft emails that truly speak to their needs and interests.
Here’s a few methods you can use to better understand your audience:
The subject line is your email's first impression. Make it engaging, concise, and relevant to grab the recipient's attention.
To write a high open rate subject line for your emails, follow these 3 steps:
By following these steps, you can increase the likelihood of your emails being opened and read by your target audience.
Remember, the subject line sets the tone for the entire email, so make it count!
Personalization is key to connecting with your audience. Address recipients by their name, segment your lists, and tailor content to their interests for better engagement.
Here’s a few ways you can use personalization in your email campaigns:
Guide your readers on what to do next by including a clear call-to-action (CTA). Whether it's to click a link, download content, or make a purchase, a strong CTA can boost engagement.
CTAs are crucial elements in email campaigns as they serve as direct prompts for recipients to take a specific action. Whether it's encouraging them to visit a website, sign up for a webinar, or make a purchase, a well-crafted CTA can significantly boost engagement and drive conversions.
Without a strong CTA, recipients may be unsure of what to do next, leading to missed opportunities for further interaction or conversion. Therefore, ensuring your CTAs are prominent, clear, and compelling is key to the success of your email marketing efforts.
Continuously test different elements of your emails, such as subject lines, content, and send times. Analyze the results and optimize your strategy based on what works best for your audience.
A/B testing, also known as split testing, an email campaign is like conducting an experiment to see what makes people more likely to do what you want them to do when they receive your emails.
You create two versions of an email with one thing different, like the subject line or the image, and send each version to a different group of people. Then, you see which version gets a better response, like more people clicking on a link or signing up for something. This helps you figure out what your audience likes more so you can make your emails even better in the future.
Jasper's artificial intelligence (AI) writing assistant is the perfect tool to compose an email in seconds. Thanks to its cutting-edge natural language processing technology, it generates high-quality content that's compelling and concise. Plus, Jasper's AI works in 29 languages.
It also gives you several ways to generate an effective email campaign. You can use the Personalized Cold Emails template for a cold email sequence, or the Workflows feature to create a targeted email campaign.
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Jasper offers a 7-day free trial. It also offers flexible pricing plans: Creator, Professional and Business. The Creator Plan starts at $39 per month.
Copy.ai’s AI for writing emails helps you create clear messages for sales or marketing campaigns. Users can access templates for creating subject lines and writing specific email sequences for a broad audience.
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A wide variety of templates are available for writing emails for various purposes.
You can generate multiple subject lines for a single email in the same tool.
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The output may not be as desired as the tool generates irrelevant content leading to wasted time and effort.
The platform is less robust than other tools, as the output must be heavily edited before use.
The output can sometimes be repetitive, leading to a waste of time.
Pricing:
Copy.ai has a free version that provides up to 2000 words each month. The paid plan, Pro, costs $49 monthly and gives you access to all the copywriting tools. The Enterprise plan offers a private infobase and prebuilt workflows, but you need to contact the sales team for pricing.
Lavender's email writing AI is a helpful assistant for crafting the perfect email. It analyzes your emails for clarity and precision and gives you insights into social data that can help you build a better rapport with the recipient.
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Lavender's free forever plan allows you to analyze five emails each month. But it doesn't provide access to the AI features. It gives two paid plans: Individual Pro and Enterprise. Individual Pro costs $29 per month and includes AI features. The Enterprise plan costs $49 per month and contains integrations too.
Detective.io, previously known as Charlie App, is an AI email tool that helps you craft personalized emails. The tool leverages data from multiple platforms and combines that into concise insights on your prospects.
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Detective has a Growth plan that costs $50 per month, which you can test using its 14-day free trial. It also offers an Enterprise plan with team features for which you must contact the Detective team.
HubSpot's email template builder helps you streamline and optimize the sales process. With this builder, users can easily create optimized, professional templates that help you send emails at scale.
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HubSpot's template builder is part of its Sales Hub. In the free plan meant for individuals, you can create five templates. The Starter and Professional plans start at $20 (2-seat minimum) and $500 monthly (5-seat minimum). The Enterprise plan starts at $1200 monthly (10-seat minimum). All the paid plans include additional tools for sales teams.
Gorgias is an ecommerce help desk with an in-built email template builder. Customer service agents can create automated replies based on rules to streamline workflows. It’s purpose-built for ecommerce businesses and helps them consolidate all their support tickets.
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Gorgias' email templates are included in all their plans, and there's no free plan available. They have five paid plans. The Starter plan costs $10 for 50 tickets per month, the Basic plan costs $60 for 300 tickets per month, the Pro plan costs $360 for 2000 tickets per month, and the Advanced plan costs $900 for 5000 tickets per month. They also have an Enterprise plan for a custom ticket volume.
Lyne's email writing AI tool helps you reach potential customers by personalizing your emails well. It enables you to develop the first few lines of an email—the dreaded personalization.
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Lyne has a pay-as-you-go plan that costs you $6 for 20 credits. The Custom plan starts at $120 per month and lets you generate 1200 lynes per month.
Grammarly is a proofreading and editing assistant that uses AI to help you write grammatically correct emails. As grammar is a massive issue while cold emailing, it provides real-time feedback on writing errors like punctuation, tone, and clarity.
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Grammarly offers a free plan that only provides basic writing suggestions. The Premium plan costs $12 monthly and includes all the advanced AI error detection capabilities. The Business plan costs $15 per user per month and includes features like analytics, a style guide, and brand tone.
Quillbot's rephrasing tool is designed to help users create more professional emails quickly and easily. It uses AI and takes the stress out of showing off your writing skills by automatically suggesting better phrases to improve the clarity and conciseness of your emails.
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Quillbot offers a free-forever plan with limited features. It also offers a paid tier that costs $19.95 monthly and includes advanced error detectors, multiple modes in the paraphraser, and grammar rewrites.
Just Not Sorry is a Chrome extension that identifies diffident phrases in emails and offers suggested rephrasing. It helps you craft authoritative messages that make stronger points and effectively communicate their ideas.
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Just Not Sorry is a free Chrome extension.
Writing a personalized email campaign that gets you leads and revenue can be time-consuming, especially when you have multiple campaigns to focus on. But many email writing tools are available to do this at scale. The key is to choose the right tool for your business based on your budget, goals, and current needs.
If you want to generate an email copy with high conversions, Jasper would be the perfect tool for you with dedicated tools to help you kickstart the process. Plus, it can modify the output based on your preferred brand tone and the context of the copy. It allows you to create more targeted campaigns with less effort, freeing up time and resources in the long run.
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