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Looking for ways to write impressive emails that gain opens and clicks? Here are 11 of the very best email writing tools to get you started.
As an email copywriter, you know the value of a well-written email. For every $1 you spend on email marketing, you receive a $36 return. That means one email could potentially result in thousands of dollars of sales if written well. But writing a compelling, well-articulated, and concise email is a challenge.
You must consider who you're writing for, what kind of language they use, and how to create a digestible message. And that's just the tip of the iceberg.
You also have to optimize the subject line, make your templates look pretty, and ensure you're personalizing them. While all of this can be daunting, several email writing tools are available in the market to help you craft the perfect email.
In this article, we'll look at 10 email writing apps that add extra oomph to bring in maximum results.
Jasper's artificial intelligence (AI) writing assistant is the perfect tool to compose an email in seconds. Thanks to its cutting-edge natural language processing technology, it generates high-quality content that's compelling and concise. Plus, Jasper's AI works in 29 languages.
It also gives you several ways to generate an effective email campaign. You can use the Personalized Cold Emails template for a cold email sequence, or the Workflows feature to create a targeted email campaign.
Image source: Jasper
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Jasper offers a 5-day free trial. It also offers two paid plans: Pro and Business. The Pro plan starts at $59 per month for 50,000 words. The Business plan provides team collaboration features, and you need to contact sales for a personalized demo.
Copy.ai’s AI for writing emails helps you create clear messages for sales or marketing campaigns. Users can access templates for creating subject lines and writing specific email sequences for a broad audience.
Image source: Copy.ai
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Copy.ai has a free version that provides up to 2000 words each month. The paid plan, Pro, costs $49 monthly and gives you access to all the copywriting tools. The Enterprise plan offers a private infobase and prebuilt workflows, but you need to contact the sales team for pricing.
Lavender's email writing AI is a helpful assistant for crafting the perfect email. It analyzes your emails for clarity and precision and gives you insights into social data that can help you build a better rapport with the recipient.
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Lavender's free forever plan allows you to analyze five emails each month. But it doesn't provide access to the AI features. It gives two paid plans: Individual Pro and Enterprise. Individual Pro costs $29 per month and includes AI features. The Enterprise plan costs $49 per month and contains integrations too.
Detective.io, previously known as Charlie App, is an AI email tool that helps you craft personalized emails. The tool leverages data from multiple platforms and combines that into concise insights on your prospects.
Image source: Detective
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Detective has a Growth plan that costs $50 per month, which you can test using its 14-day free trial. It also offers an Enterprise plan with team features for which you must contact the Detective team.
HubSpot's email template builder helps you streamline and optimize the sales process. With this builder, users can easily create optimized, professional templates that help you send emails at scale.
Image source: HubSpot
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HubSpot's template builder is part of its Sales Hub. In the free plan meant for individuals, you can create five templates. The Starter and Professional plans start at $20 (2-seat minimum) and $500 monthly (5-seat minimum). The Enterprise plan starts at $1200 monthly (10-seat minimum). All the paid plans include additional tools for sales teams.
Gorgias is an ecommerce help desk with an in-built email template builder. Customer service agents can create automated replies based on rules to streamline workflows. It’s purpose-built for ecommerce businesses and helps them consolidate all their support tickets.
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Gorgias' email templates are included in all their plans, and there's no free plan available. They have five paid plans. The Starter plan costs $10 for 50 tickets per month, the Basic plan costs $60 for 300 tickets per month, the Pro plan costs $360 for 2000 tickets per month, and the Advanced plan costs $900 for 5000 tickets per month. They also have an Enterprise plan for a custom ticket volume.
Lyne's email writing AI tool helps you reach potential customers by personalizing your emails well. It enables you to develop the first few lines of an email—the dreaded personalization.
Image Source: Lyne
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Lyne has a pay-as-you-go plan that costs you $6 for 20 credits. The Custom plan starts at $120 per month and lets you generate 1200 lynes per month.
Grammarly is a proofreading and editing assistant that uses AI to help you write grammatically correct emails. As grammar is a massive issue while cold emailing, it provides real-time feedback on writing errors like punctuation, tone, and clarity.
Image Source: Grammarly
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Grammarly offers a free plan that only provides basic writing suggestions. The Premium plan costs $12 monthly and includes all the advanced AI error detection capabilities. The Business plan costs $15 per user per month and includes features like analytics, a style guide, and brand tone.
Quillbot's rephrasing tool is designed to help users create more professional emails quickly and easily. It uses AI and takes the stress out of showing off your writing skills by automatically suggesting better phrases to improve the clarity and conciseness of your emails.
Image Source: Quillbot
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Quillbot offers a free-forever plan with limited features. It also offers a paid tier that costs $19.95 monthly and includes advanced error detectors, multiple modes in the paraphraser, and grammar rewrites.
Just Not Sorry is a Chrome extension that identifies diffident phrases in emails and offers suggested rephrasing. It helps you craft authoritative messages that make stronger points and effectively communicate their ideas.
Image Source: Just Not Sorry
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Just Not Sorry is a free Chrome extension.
Writing a personalized email campaign that gets you leads and revenue can be time-consuming, especially when you have multiple campaigns to focus on. But many email writing tools are available to do this at scale. The key is to choose the right tool for your business based on your budget, goals, and current needs.
If you want to generate an email copy with high conversions, Jasper would be the perfect tool for you with dedicated tools to help you kickstart the process. Plus, it can modify the output based on your preferred brand tone and the context of the copy. It allows you to create more targeted campaigns with less effort, freeing up time and resources in the long run.
Interested in creating a compelling, concise, and engaging email in minutes? Start a free trial of Jasper today.
Tanaaz Khan is a freelance content writer for B2B SaaS brands in the Digital Transformation (DX/DT) tech & Healthtech space. She specializes in long-form content that breaks down dull technical jargon into engaging and data-driven narratives for her audience.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.