Creating a great marketing campaign is similar to creating blog content at scale. They’re both intricate, expansive puzzles that require a lot of time, a lot of attention, and a whole heck of a lot of titles and headlines that need piecing together. And, for a lot of marketers, that last part’s a problem.
Looming deadlines never help. And the fact that titles and headlines are the handshake of a marketing campaign (and all the pieces of collateral therein) amps up the pressure to deliver. So, anything that helps you work faster without sacrificing content quality can quickly compound into a major advantage.
Enter AI title generators, which are proving to be increasingly capable of saving marketers time, trouble, and keeping stress to a manageable minimum. The right AI tool can help you create headlines that speak right to your target audience. But understanding how these tools work is key for getting them to work for you.
How do AI title generators work?
Many online AI writing tools provide templates that base their title generation process on headline best practices. How these templates function is important because, ideally, they allow you to enter important details about what makes your project unique.
For instance, let’s look at the article you’re reading right now:
- It’s about the value and versatility of AI-powered title generators.
- It’s written for busy content creators who need help creating high-quality content quickly.
- It’s non-topical (we’re hoping the information will be useful for a long time).
This information forms the basis of a prompt we can enter into a title generator like Jasper.
We asked Jasper for five potential titles based on the details entered, and here’s what it came up with:
- “Unlock the Power of AI Title Generators for Fast Content Creation”
- “Streamline Your Writing Process with AI Title Generators”
- “Speed Up Your Writing Time with AI Title Generators”
- “Create Quality Content Quickly: The Benefits of Using an AI title Generator”
- “How AI title Generators Can Help You Reach Peak Content Performance”
Far from being gummed up in need-a-catchy-title land, in seconds we received five solid, unique options from Jasper’s title generator that we can noodle on or use outright.
And, as you’ll notice, right out of the box these options from Jasper show key traits of a great title:
- They give us a sense of what we’ll be reading about.
- They use compelling language.
- They take the same point of view (POV) we’d be using in the body of the article.
- They nail key technical details for organic/blog marketing, including consistent use of our keyword in each title option.
- They stay close to the ideal character length for a blog headline.
And, what’s more, if these titles aren’t exactly what we’re looking for, it will only take a few more seconds to generate dozens more.
So Jasper can write a great blog post title. But the needs of writers and digital marketers extend far beyond blog posts. What about social media post headlines? What about email marketing?
As a marketing-focused GPT-3 language generator, Jasper’s title generation capabilities are absolutely up to these tasks.
Sourcing sensational title options for social media and digital marketing
While any title generator should follow the best practices for good headlines, these tools should also help you write and ideate based on exactly where and how these headlines will be used. This makes sense. Despite being part of the same campaign, headlines for different channels will have different needs.
For example, let’s look at how we could generate headlines for Facebook ads to drive traffic to a similar article.
Headlines for Facebook ads
Facebook Some title generator tools may offer channel-specific templates to use. But with AI assistants like Jasper, we only need to change the prompt to tell it where the headline will be used.
Here’s what comes up when we prompt Jasper for five headline options to be used in a Facebook ad:
Again, seconds later, we’re looking at more great title options:
- “Unlock the Power of AI Title Generators”
- “Stop Struggling with Headlines - Try a Title Generator Now!”
- “Get Creative with Your Content - Use a Title Generator”
- “Create Quality Content Quickly with an AI Title Generator”
- “Never Worry About Headlines Again - Start Using a Title Generator Today”
By changing our prompt and removing our article keyword, we now have unique, punchy lines that differ from how our article headline options worked.
And here’s why this is important:
Typically, Facebook ad headlines clock in at about five words. But Facebook headlines are immediately followed by a description field.
While there’s no one way to utilize the headline-description relationship, notice how we can make aspects of these generated headlines work as call-and-response pairs:
So what if we’re also promoting our articles through a weekly email campaign?
Headlines for email campaigns
Like we mentioned before, different channels have different requirements, so we can’t just use our Facebook headline for an email campaign. Not only is a tactical copy-and-paste approach between channels poor form, but social posts and emails also function differently.
In Facebook posts, we get 90 characters of body copy above and in addition to a headline, description, and call to action button—all served up as the audience scrolls by. But in email marketing, a single subject line and pre-header must stand alone, compelling readers to click into the email itself.
Another big difference is that most social media platforms offer a single, unified user experience. But with emails, various email clients can function very differently across mobile phone, tablet, and desktop interfaces.
So to create great email subject lines, not only do we need to embrace a different set of best practices, but we also want to ensure we avoid pitfalls like subject line truncation:
To do this, you’ll need to prompt your AI title tool to address these limitations. For instance, limiting titles to nine words (60 characters or less) will help ensure the best bits of your email subject lines won’t get hacked off.
Jasper takes this a step further, offering a writing template specific to email subject lines.
Using templates like these, we get additional title options that are pre-tuned to more specific email audiences—even including things like eye-catching, contextually relevant emojis:
The beautiful part this all illustrates is that Jasper’s versatility isn’t just up to the task of marketing title and headline generation. That versatility, along with Jasper’s frequent updates and additional functionality, means you don’t have to conform to how your AI tool needs to work. Quite the opposite, as you use it you’ll have more ways to put Jasper to work the way you want it to.
Title Generators Turn Algorithms Into Inspiration
It takes more than instinct or creativity to write a good title. Headlines should be based on tested data, anchored on the needs and preferences of your target audience. They should address whatever problem your audience is trying to solve, and do it in a way that will work on whatever devices or platforms they’re using to seek that solution. And, as writing and ideation partners, they need to be able to keep pace as the needs of your campaigns evolve and change.
That’s why so many marketers task Jasper with helping them write better, and faster. From tried and true marketing channels like social media and email campaigns to emergent applications like using AI chat for SEO, Jasper can handle whatever you’re up against.
But seeing’s believing. So, title generation needs or not, take just two minutes to sign up for Jasper today and experience the advantages yourself!