Marketing Strategy posts from the Jasper blog

Jasper is proud to sponsor "Cardiac Cowboys," a new podcast series from iHeartMedia and OSO Studios. Discover how our AI marketing content automation platform helped connect this incredible story with audiences.

Jasper welcomes Steve Kearns, an industry leader in AI-powered content strategy and Jasper power user turned advocate for our customer community.

The Forrester Total Economic Impact™ of Jasper study reveals 342% ROI and $2.2M in annual time savings for Jasper customers.

Eli Stein, Partner at McKinsey, breaks down why true personalization was stuck in “Mad Libs” mode, how AI shifts the paradigm, and what it takes to build full‑journey personalization at scale.

Steve Kearns, Global Head of Content at LinkedIn Ads, shares how AI has brought human connection even further to the forefront for B2B marketing.

Learn how AI article writers accelerate content creation. Explore top features to look for in your solution.

Discover how AI content creation can transform enterprise marketing with scalable solutions for consistent, high-quality output.

Explore how AI capabilities are transforming online search, how it's impacting the user experience, and actionable ways for marketers to keep pace with the change.

At Cannes Lions 2025, one truth stood out: brand, trust, and authenticity are making a powerful comeback.

Discover 5 video script templates to create impactful content that boosts engagement.

Discover how enterprises can use AI for content marketing, market research, and automation to boost ROI and efficiency.

Learn why traditional content workflows break down, and how AI can rewire the marketing lifecycle to unlock scale, consistency, and ROI.

Discover how marketers can use purpose-built AI (including an example with Jasper) to create high-quality, on-brand content at scale.

Discover the 7 traits of marketing teams leading in AI—plus a roadmap to help your team unlock its full potential.

Discover how marketers are adopting AI, where it’s driving value, and how to go from experimentation to real, tangible results.

Explore key takeaways from our recent webinar on how AI can transform ABM strategies with workflow automation, personalization at scale, and more.

Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.

AI workflow automation is becoming one of the main levers organizations can modernize their operations. Here's how.

What are AI workflows, why do they matter, and how can you accelerate key marketing processes?

Learn how AI can boost efficiency on your retail marketing efforts in 2025 and beyond.

Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.

Discover the top 10 marketing tools to build your tech stack in 2025—from content marketing and SEO to automation, social media management, and analytics tools.

Overwhelmed by manual tasks and data overload? Streamline your business and boost revenue with the best AI tools for business.

Enterprise marketing automation tools help scale your business sustainably and let you overcome bottlenecks and pain points that come with scaling operations.

Struggling to come up with interesting email subject lines for your next campaign? Use one of these email subject line generators to skyrocket your open rates.

SEO should be a key part of your content marketing strategy if your goal is growth and revenue. Here are our best tips & tools to help you create SEO content.

Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.

AI content generators are great for beating writers block and creating content that converts. Here are 9 of the best tools out there.

Jasper's AI article rewriter tools are the best in the game. Find out why, plus see which 5 other tools we'd recommend.

AI text-to-image AI text-to-image generators are a lot of fun. But here are 5 tools that are helping modern artists work smarter, and harder.

Creating a webinar from scratch may seem daunting, but with the right approach, your webinars can successfully educate and engage your audience.

An effective content plan can ensure consistency and quality in your content creation efforts. Here's what you need to know as you dive into content planning.

Here are five brands whose content programs are leading the way in the new era of content marketing.

Customer marketing encourages repeat visits, enhances the customer experience, and fosters a sense of loyalty and exclusivity.

Learn how to use Google Analytics with our comprehensive guide. Get set up, learn key features, and tips to maximize your website's performance.

Here’s a look at the best Zapier integrations for automating and optimizing workflows for sales, content marketing, and recruitment departments across multiple

Learn how to use Google Sheets effectively with our comprehensive guide, packed with tips, tricks, and best practices for maximizing productivity.

A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.

See how Gitlab's Ashley Kramer’s top-down approach to AI implementation has made it possible to embrace the AI future.

Learn how AI copywriter tools transform content workflows and enable businesses to scale content creation with speed, quality, and brand consistency.

Here are 7 of the best Webflow integrations to help you improve product pages, generate reviews, auto-generate engaging website copy, and automate email marketi

AI marketing: the complete guide from Jasper's in-house marketing team. Build your AI marketing strategy with these tools and tips.

Let’s look at what content distribution is in 2024, and how can you get your content in front of the right people at the right time.

Let’s break down the content calendar creation process into easy, actionable steps and look at best practices, industry examples, and more.

Let’s look at a few of the essential elements that make for a comprehensive and actionable content brief.

Learn how to measure content marketing ROI with these essential tips, tools, and techniques to ensure your content strategy drives results.

Brochures may seem like relics of a different marketing age, but don’t be fooled. Here’s how to write a brochure that sells your business (print or digital).

Do you have the right affiliate marketing tools in your arsenal to be successful? Find out as we cover 17 conversion-focused tools for 2021 and beyond!

As an affiliate marketer, you need a great affiliate marketing content strategy to succeed. Use this guide to choose the right content for your site.

What are the best blogging tools? Check out our list of the top 15 for everything from strategy to distribution and for everyone from beginners to pro bloggers.

Looking for SEO copywriting tips to create copy that drives leads and sales? We share our best tips and tools to help you get there.

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

Is cornerstone content strategy worth trying to boost your brand awareness, site traffic, etc.? Learn what it is, its benefits, and how you can create it.

Need a fail-safe marketing framework for your content strategy? Learn more about AIDA marketing, examples of using it, and drawbacks to watch out for.

Are you starting a business and feeling stuck creating the right tagline or slogan? Read our guide on how to write a tagline and see 20 great examples.

Check out the best content creation tools for research, writing, optimization, editing, and even visual content creation. Learn how they can help you scale!

Writing copy for websites in a way that is clear and effective can be tough. See how using a framework makes it faster and easier.

Check out six of the best social media content generators and start generating engaging social media posts fast. Social media marketing has never been easier!

Struggling to come up with email newsletter content ideas? Here are 20 examples for e-commerce, B2B, and more. Plus a newsletter writing walkthrough.

Your audience appreciates content in a variety of formats. Cater to wider audiences by repurposing content in new ways without starting from scratch every time.

Without the right influencer marketing tools, creating a strategy and tracking performance can be hard and time-consuming. Here are the top 12 tools to try!

Struggling to write how-to articles that generate traffic? Focus on helping your readers. This article breaks down how to write a good explainer article.

Learn how to write a marketing email with these 15 powerful tips. Everything you need to successfully create emails that get high open rates and lots of clicks

Your Facebook ad headlines should be attention-grabbing and compelling. In this post, we share 6 tips to help you write high-converting headlines.

Video sales letters are a proven way to build trust and gain customers. See examples of great sales videos and learn how to create your own step-by-step!

Whether you’re looking for a job or on the hunt for new employees, it’s important to optimize your LinkedIn profile. Here’s how you can do that.

Don't know what to post on LinkedIn to drive more engagement and generate leads? Find out in this post complete with examples and prompts to inspire you!

What goes into an effective sales page? What does a great sales page look like? Get the answer to these and other questions and boost your conversion rate!

Want to leverage the power of introduction emails to make sales? Here are 14 of the best sales introduction email templates to get you started.

Need help coming up with unique and attractive product names for your next launch? Check out the best product name generators mentioned in this post.

Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.

Are you looking for a way to increase productivity while writing articles? We’ve picked 10 high-quality article generators to speed up your writing process.

Check out 3 branding statement generators and see how they can help strengthen your personal or business brand. Plus, see examples of great brand statements.

Are you struggling to create video scripts faster? Read this article to learn more about Jasper’s AI script generator that helps you kickstart the process.

Social media automation tools help marketers save time and energy by automating repetitive tasks, boosting collaboration, and streamlining customer service.

Brainstorming new content ideas can be time-consuming. Content idea generators help speed up the brainstorming process and supercharge your content strategy.

Naming your artwork can be harder than creating it. Here’s how an art title generator like Jasper AI can help, plus tips for creating the perfect art title.

Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality content.

Using Jasper’s blog idea generator as a brainstorming buddy will give you instant inspiration for your next blog post idea.

The ability to produce valuable content can make or break your company. Start off on the right foot with a stellar content production process.

Ebook writing software & tools streamline the writing, designing, formatting, & publishing processes. Here are the top 8 tools & software for creating ebooks.

Learn how to title YouTube videos to get as many views as possible. Here are 15 pro tips for creating video titles with examples from real YouTube videos.

Looking for tools to take your copywriting to the next level? From AI content generators to editing apps, these 8 useful platforms can help.

Content marketing platforms boost organization, productivity, and collaboration. Here we’ll review the 15 best content marketing platforms for 2023.

Learn how to easily create high-performing Google Ads in minutes and maximize your ad spend with our free Google Ads generator.

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast.

Looking for a better AI chatbot? Here's your complete guide to ChatGPT alternatives for marketers.

Wondering whether you should use WordHero or Jasper? Check out this in-depth comparison of the features, quality, cost, and other aspects of both tools.

Visual content is essential for content marketing in 2023. Here are the top 12 Snappa alternatives to supercharge your visual content strategy this year.

Discover the best Shutterstock alternatives just in time for your next project! Here are 11 free and paid options, including stock photo and image creation site