Jasper Powers the Marketing Campaign Creation Behind iHeartMedia's "Cardiac Cowboys" Podcast

We are thrilled to announce our sponsorship of "Cardiac Cowboys," a new podcast series from iHeartMedia and OSO Studios narrated by Chris Pine (Star Trek). This series tells the remarkable story of the medical mavericks who pioneered open-heart surgery, changing the course of medicine forever.

Our collaboration on this project goes beyond a simple sponsorship. As a technology partner, Jasper’s automated marketing platform was instrumental in developing the campaign that brings this important story to a global audience.  We worked closely with iHeart and OSO to help streamline the creation of promotional content, ensuring the campaign narrative was as compelling and consistent as the podcast itself. This partnership demonstrates how AI can help marketing teams scale their efforts while maintaining a high standard of quality.

"Cardiac Cowboys" offers listeners a unique look into a pivotal moment in medical history, celebrating the innovators who dared to challenge the impossible. The series honors their legacy of courage and relentless pursuit of progress, values that resonate deeply with our own mission at Jasper.

We are proud to join iHeartMedia and OSO Studios in sharing this inspiring narrative with the world. The series premieres on September 29, 2025, in observance of World Heart Day.

Learn more about how Jasper helps enterprise marketing teams optimize their content strategy by exploring our other customer stories.