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The Complete Guide to AI for Content Strategy (2024)

Unlock the power of AI for content strategy and discover how to use AI to create engaging content and stay ahead of the competition in our guide.

Published on May 17, 2024

Your content strategy is the guidepost that ensures you create the right content and distribute it across the right channels. And while your experience and industry knowledge play a big role in crafting your content marketing strategy, there’s still room to improve efficiency.

With the help of artificial intelligence (AI), you can improve your content strategy creation process. By using AI to start brainstorming and laying out your strategy, you can save time better spent on optimizing content, identifying opportunities, and analyzing data for insights.

Let’s look at some ways you can use AI for content strategy, its benefits, and how Jasper AI is one of the best AI tools for strategy.

What role does AI play in content strategy?

Depending on how you use it, AI can play a significant role in content strategy. AI tools help you summarize and analyze data, do SEO research, identify trends, and even brainstorm content topics. 

Specialized AI tools even provide insights into the types of content that work best for your audience, when and where you should publish that content, and how best to optimize it for engagement.

Why you should use AI in content strategy

AI is transforming the way we create, distribute, and optimize content. It has become an essential part of content planning as a whole because it can help businesses understand their target audience better, create more personalized and relevant content, and improve overall performance.

Improves content performance

AI helps you identify high-performing content and update your content strategy based on those insights. With AI-powered analytics, you can track important metrics like user engagement, click-through rates, and conversions to better understand what content is resonating with your audience. This allows you to optimize your content strategy by creating more of the type of content that performs well.

Having a solid feedback loop is important in the role of content strategy, as it  allows you to continuously improve and refine your content strategy over time. AI can provide valuable data and insights to help you make informed decisions about which types of content to produce, how to distribute it, and when to publish it for maximum impact.

Increases engagement

AI helps you personalize your content and identify ways to make it resonate with your audience, which improves engagement. With AI, you can analyze data from multiple sources including social media, website interactions, and customer feedback to understand your audience's preferences and interests. This allows you to tailor your content specifically to their needs, making it more engaging for them.

Saves time

You can use AI to automate parts of the content creation and distribution process so you and your marketing team can focus on other aspects of your strategy. AI-powered tools can help you generate content ideas, optimize your content for search engines, and schedule social media posts. This not only saves time but also ensures that your content is relevant and timely.

Saves money

AI also helps your team save money on labor and potentially other expenses such as automation and content production software. By automating tasks, your team can focus on higher-value activities, which can lead to increased productivity and cost savings. Additionally, by understanding what content performs well, you can allocate resources more effectively and avoid wasting money on low-performing content.

8 Ways to use AI in content strategy

Sold on using AI for content strategy? Here are 10 different ways you can add AI to your content strategy creation process.

1. Research content topics

AI analyzes search engine data and social media trends to spot relevant topics that appeal to your target audience. 

By providing AI with a description of your buyer persona or ideal customer profile (ICP) and their needs, it can brainstorm dozens of topics in a matter of seconds. Pick and choose those that best match your content strategy and add them to your editorial calendar.

For example, if your target audience is interested in sustainable living, AI may suggest topics such as "5 Easy Ways to Reduce Your Ecological Footprint" or "The Future of Renewable Energy."

2. Optimize your content

You can use AI to research SEO keywords and metadata based on your content topics. Take it up a notch further by asking the AI to write meta titles, headlines, and meta descriptions for you—even if the AI doesn’t strike gold, you can riff off what it generates.

AI can also analyze content performance data. By using AI to aggregate your analytics and pull out key insights, you’ll likely save yourself hours of work digging through the numbers on your own.

3. Create content

Use AI to write content outlines, headlines, and even articles. By using machine learning algorithms and natural language processing, AI can easily create even a full blog post in under five minutes. (Just be sure to edit and add your human touch to any AI-written content to avoid potential issues like Google flagging your content.)

Other AI, like Jasper, take this a step further by offering a full-suite content editor. Along with generating outlines and content, Jasper also adds custom AI-generated art to save you time spent searching for featured images

AI can help you in the content creation process from generating content outlines to writing the actual body of work.

4. Curate content

Some AI tools specialize in curating relevant content from sources across the internet. This is helpful if you use content curation to share relevant information and thought leadership pieces your target audience might enjoy. AI-powered content curation can save you time by automatically finding and organizing articles, blogs, and other media for you to share.

3 AI-powered content curation tools

Feedly

Feedly is a powerful AI content curation tool that you can even train to prioritize or avoid specific topics. It uses AI to curate, analyze and summarize content from all over the web, including social media posts. 

Pricing: No public pricing listing, but you can get started for free.

Artifact

Artifact is a free to use mobile app available for Android and iOS. It leverages the power of AI to curate blog articles and create summaries of them. While it's harder to train for specific topics than Feedly, you can still train its algorithm by disliking content to show less of certain articles.

Pricing: Free

Glasp

Glasp is another free to use tool, but this one is an extension for your browser. Available for Chrome and Safari, Glasp allows you to highlight, summarize and save notes on any body of work you read online.

Pricing: Free

5. Personalize your content

AI has access to huge amounts of online data, and that can include information about your target audience and current customers. By analyzing data like demographics, browsing preferences, needs, and interests, AI can recommend different methods and strategies for personalizing your content.

P.S. Hop into one of our live Jasper 101 bootcamps to learn how to use AI to create personalized content for multiple channels in no time.

6. Distribute content

You can use AI’s analytics power to pinpoint the best days of the week and best times to distribute your content. Better yet, you can use AI to analyze engagement across all your distribution channels to spot trends and the best channels to post to for maximum reach and impact.

7. A/B test your content

A/B testing allows you to test different designs, page structure, and even copy to see what resonates best with your audience. Use AI to brainstorm and generate variations to test—or use it to analyze the results and discover insights.

8. Engage customers with chatbots

Chatbots are an easy way to engage with your customers and assist them with problems in real time. Rather than having your audience sift through forum posts or how-to guides, a chatbot can analyze a question and deliver an appropriate response.

How Jasper helps improve your content strategy creation process

Jasper Video Script Hook and Introduction template

We used Jasper to generate a YouTube video script hook and introduction for a video about creating design mockups.

Jasper AI boosts your content strategy by automating some of the key tasks involved in creating and implementing your strategy. These automations include:

  • Brainstorm new topic ideas to add to your editorial calendar
  • Brainstorm headline ideas
  • Create outlines for copy briefs, including headers and bullet points
  • Write meta titles and descriptions
  • Generate social media content
  • Craft email subject lines and newsletter content
  • Create custom images to use in content
  • Write first drafts for both short- and long-form content
  • Write landing page copy and calls to action (CTAs)

Jasper can also be trained to write in your brand voice and style. This means there’s one less thing to check on when Jasper generates ad copy, headlines, or blog posts.

As you can see, Jasper is your best brainstorming buddy, writer, and designer. Think of Jasper like a coworker—ready to help with whatever aspect of your content marketing strategy you’re working on.

5 More AI for content strategy tools

Looking for more AI-powered ways to boost your content strategy? Check these tools out.

1. Crayon

Crayon.co AI content platform
Source: Crayon.co

Crayon uses AI to help you analyze competitors’ content and optimize your own content strategy based on data.

Crayon is an AI-powered competitive intelligence tool that tracks your competitors’ online content, branding and positioning, and more. By interacting with Crayon, it continues to learn more about the insights and data you value most. All this helps you create a competitive content strategy.

Crayon doesn’t publish its pricing or plans, but you can request a demo and pricing info.

2. Outranking

Outranking AI keyword clustering tool
Source: Outranking.io

Outranking’s AI researches keywords and organizes them into semantic topic clusters to automate your content planning.

If you’re spending hours on SEO keyword research, give Outranking a look. This tool uses AI to automate your content planning based on topical keyword clusters and search engine rankings. It also analyzes your existing content to spot any content gaps or areas of the customer journey lacking supporting content.

Pricing for Outranking starts at $7 for the first month and goes up to $49 a month for your second month onward.

3. Clearscope

Source: Clearscope.io

Clearscope uses AI to aggregate and group topical keywords and suggest SEO optimizations for your content.

Clearscope is an AI-powered content analysis tool that looks for ways you can boost SEO performance for every piece of content you publish. By aggregating competitor content based on keywords and pulling keywords based on popularity, Clearscope makes optimizing your content easy. Additionally, you can use its competitor analysis to find starting points for outlines and commonly asked questions.

Clearscope pricing starts at $170 a month for the Essentials plan.

4. Drift

Drift’s AI chatbot supports both open-ended questions and pre-selected answers to help your sales and marketing teams deliver the best user experience.

Source: Drift.com

Need a way to help your audience and delight them 24/7? An AI chatbot like Drift can help. Drift’s chatbot uses machine learning and natural language processing to provide answers and learn from each conversation. Drift’s Visitor Intelligence helps you personalize your chatbot experience and collect data for further AI chat personalization. Additionally, Drift can send your sales team real-time notifications while new leads or existing customers engage with it.

Pricing starts at $2,500 a month for Drift’s Premium plan.

5. Acrolinx

Source: Acrolinx.com

Acrolinx’s Content Cube looks for optimization opportunities based on your content strategy and quality standards.

Acrolinx takes AI-driven grammar and spelling checks to a new level by allowing you to set targets for your branded content. These targets include style, clarity, tone, and more—and Acrolinx provides guidance to help your content creators meet your quality standards. Acrolinx also includes Content Cube, a feature that spots optimization opportunities, schedules them, and recommends improvements for quick and easy updates.

Acrolinx doesn’t list pricing, so you’ll need to contact the company to get a quote.

AI for content strategy FAQs

Can AI be used for content marketing?

Yes, AI has multiple uses when it comes to content marketing. Along with writing content for multiple platforms, AI helps content marketing teams create effective content strategies, optimize content for SEO, and even curate content from relevant sources across the web. Check out dozens of business-ready AI prompts to try with Jasper.

What are the benefits of AI for content strategy?

AI has multiple benefits when it comes to content strategy, including: 

  • Boosting content performance
  • Increasing engagement and personalization
  • Saving time and money through automation
  • Brainstorming new content topics
  • Pinpointing best practices for distribution

Can I use AI for content writing?

Yes, you can use AI for writing content, and AI content creation is already influencing digital marketing worldwide. But we feel it’s best to rely on AI as a brainstorming buddy and not a full-fledged writer. 

While AI can help you write headlines, outlines, and even full articles thanks to natural language processing, using human eyes throughout the content creation process leads to better high-quality content. And you run a lower risk of potential plagiarism or red flags from Google.

P.S. Did you know Jasper has Grammarly built into its AI content editor to help you edit and avoid plagiarism?

Will AI replace content creators?

It’s unlikely AI will replace content creators. While AI is good at some aspects of content creation, it still struggles to match the creativity and storytelling abilities of human writers.

There are also plenty of nuances when it comes to content creation that AI may never be able to comprehend fully. This can include ethics, accessibility, and even context added by certain audiences, industries, or scenarios.

And at this time, AI-generated content still lacks the ability to fully mimic voice and tone like human writers, though natural language generation does help AI create a friendlier customer experience.

Optimize your content strategy with Jasper

Using AI to develop and optimize your content strategy has numerous benefits. From improving your content’s performance to saving you time on repetitive tasks, AI like Jasper can provide valuable insights that drive results.

Whether you’re a marketing team of one or a whole department, rely on Jasper to tackle elements of your content strategy like copy brief outlines, topic ideation, and headline writing. Thanks to built-in features like Grammarly and Surfer SEO, as well as a user-friendly interface that doesn’t require you to learn prompt writing, Jasper makes your content creation strategy almost effortless.

If that sounds like a sigh of relief, give Jasper a free try for 7 days and see how it can improve your content strategy.

Meet The Author:

Catherine McNally

Catherine McNally

Content Writer, B2B and Tech

Catherine is an accomplished writer with expertise in tech and the internet. She’s been writing for 10+ years and has published on sites like Reviews.org, HighSpeedInternet.com, IoT for All, and BetaNews. She currently writes articles about AI, productivity, and Notion on Medium and is a managing editor for All About Cookies.

Marketing Strategy

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