Forrester TEI Study Finds Measurable ROI and Business Impact with Jasper

Most marketing teams have adopted AI in their workflows, but for more than half of organizations, quantifiable ROI is still hard to capture from AI investments.

That’s what makes the new Forrester Total Economic Impact™ of Jasper study stand out. The commissioned study conducted by Forrester Consulting on behalf of Jasper found that Jasper customers interviewed achieved a 342% ROI, $2.2M in annual time savings with Jasper’s platform, and under 6 months for teams to see ROI with Jasper.

Real business value from AI isn’t just a goal; it’s already happening. Bringing an independent, data-driven perspective based on a composite organization, the TEI study revealed how marketers using Jasper are unlocking efficiencies, cost savings, and impact.

For marketing leaders looking to understand the ROI of their AI investments, the Jasper TEI study provides a clear path. These results underscore how Jasper’s unique approach, anchored in brand integrity, revenue growth, and operational efficiency, empowers marketing teams to overcome common AI challenges and achieve transformative outcomes.

Brand risk mitigation through contextual intelligence

Generic AI platforms can miss the mark when it comes to capturing a brand’s unique perspective. Jasper’s proprietary context layer, Jasper IQ, changes that by learning your brand’s voice, audience, and goals, then weaving that across every asset.

The outcomes are clear: the TEI study found a 50% reduction in rework, with customers producing on-brand content more easily. With less manual editing and stronger message alignment anchored in context, marketers get more time back to focus on delivering impact.

Getting it right the first time builds trust, a cornerstone for any lasting relationship with customers.

Revenue growth enabled by a purpose-built interface

Jasper isn’t about automating for its own sake; it’s about giving teams the power to scale growth. With Jasper Canvas, marketing teams can quickly create and adapt content for any campaign, audience, or channel, all while maintaining consistency and compliance.

In this commissioned TEI study, a composite organization representing multiple Jasper customers produced 31,200 content pieces per year with just 300 users. That’s growth at scale. In addition, Jasper helped the composite organization avoid $1.1M in outsourcing costs.

Jasper helps teams meet the demands of content at scale while fueling measurable revenue outcomes.

Operational efficiency through end-to-end automation

Efficiency is non-negotiable for marketing teams. Jasper Studio and Agents streamline workflows, remove bottlenecks, and help you launch campaigns faster.

The TEI study found using Jasper reduced content production times by two-thirds and brought blog creation time down from six weeks to two days. That frees up time to innovate and respond to your market, not just tick boxes.

By transforming content operations, Jasper helps teams move from daily tasks to high-level strategy.

Purpose-built for marketing outcomes

Jasper’s platform brings together brand risk mitigation, revenue growth, and operational efficiency so marketing teams can achieve measurable, sustainable results. Jasper customers interviewed reported seeing ROI in under six months.

“Before adopting Jasper, our marketing team was weighed down by time-consuming processes to create usable content," Dick Podiak, Vice President of Marketing and Communications, Old Dominion Freight Line. "Since bringing the platform on board, we’ve been able to quickly and consistently produce high-quality, industry-relevant content that stays true to our brand voice."

No matter the channel or campaign, Jasper is engineered to deliver measurable business outcomes, empowering marketers to elevate their brands and keep pace with industry change.

Discover how Jasper can be your partner in measurable marketing success. To see the complete results, download the Forrester Total Economic Impact™ of Jasper study.

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