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Without the right influencer marketing tools, creating a strategy and tracking performance can be hard and time-consuming. Here are the top 12 tools to try!
The influencer marketing industry is worth somewhere in the ballpark of $13 billion and will likely only grow in the coming years. In Q3 and Q4 of 2020 alone, influencer marketing campaigns jumped from 2,163 to nearly 2,901 among one group of survey respondents.
Further, in 2021, 75% of companies had a dedicated budget for such campaigns, which no doubt left room for top influencer marketing tools. What tools? We’ve put together a list of 12 of the best but, first, let’s briefly highlight why influencer marketing is worth doing in the first place.
Influencer marketing is partnering with people or brands who have the power to influence your ideal customers and who are willing to promote your company. The benefits of this are endless, including:
In other words, working with influencers can put you on the fast track to better digital marketing results and, ultimately, business growth. But only if you can approach it efficiently, which is where tools come in.
Deciding to invest in influencer marketing is a wise choice. But you’ll struggle to gain traction if you don’t have tools to help you:
Here are 12 of the best tools for influencer marketing that meet these needs.
BuzzSumo is one of the best influencer search tools out there. It enables users to:
Pricing: BuzzSumo has a limited free plan and paid plans starting at $99 per month (inclusive of BuzzSumo’s other capabilities including content discovery and research).
Awario is a brand monitoring tool that can track mentions of your brand from across the web and social media. Its features include:
Pricing: Awario’s plans start at $39 per month.
A powerful content marketing tool, GroupHigh claims to have the world’s largest and most accurate database of blogs, which makes it invaluable for blogger outreach. GroupHigh features:
Pricing: After a 7-day free trial, if you decide to stick with GroupHigh, you’ll be paying $179 per month.
Content and copy play an important role in any marketing strategy. Influencer marketing strategy is no exception. Jasper—our AI marketing platform—offers several templates to help you churn out effective copy of all sorts simply by inputting a few details about your topic. For example, with the:
To illustrate, let’s create an outreach message using the AIDA template. You could enter:
In return, Jasper would generate several options designed to capture attention, generate interest, heighten desire, and prompt action, which is where the acronym AIDA comes from. Then, in the right-hand pane of your Jasper document, you could combine, edit or add to any of the AI outputs that you like until you’re happy with your outreach message.
Pricing: Jasper offers several flexible pricing plans ranging from the $39/mo Creator plan to custom Business plans for an enterprise-level solution.
Hunter is a must-have if you’re manually building a list of influencers to contact. Or if you happen to stumble across content from a blogger or content creator who could be a great partner. With Hunter, you can:
Pricing: Hunter has a free plan with limited search and verification credits per month, as well as paid plans starting at $49 per month.
Upfluence is an all-in-one tool used by more than 1,600 companies to grow their brands and drive sales. Its features include:
Pricing: You can use the Upfluence Chrome extension for free but will need to contact the team for pricing on its paid plans.
BuzzStream is designed to increase your brand’s visibility through word-of-mouth marketing campaigns that create buzz, earn you backlinks, and increase your website traffic. This tool helps to:
Pricing: You can try BuzzStream free for a limited time. Its paid plans start at $24 per month.
Klear, another leading influencer marketing platform, is an end-to-end, all-in-one solution that can simplify your work and save you time. With Klear, you can:
Pricing: For pricing, schedule a demo with the Klear team.
Loved for its simplicity and ease of use, Pitchbox is one of the best influencer outreach and link-building tools available. In addition to finding influential bloggers, publishers, and creators, you can:
Pricing: You’ll have to book a demo or contact the Pitchbox team for pricing.
Heepsy—another tool for finding influencers fast—has a lot to offer in terms of functionality. Not only does it offer solutions for several industries including eCommerce and startups but, with Heepsy, you can:
Pricing: Heepsy does have a free plan with limited features. You can upgrade to a paid plan for as little as $49 per month.
Socialbakers—an AI-powered social media platform—has several tools and features that can contribute to successful influencer marketing campaigns. They include:
Pricing: Socialbakers’ pricing starts at $200 per month.
Keyhole has two closely-related areas of focus—influencer marketing and social listening. Its influencer marketing features are similar to many of the tools we’ve talked about so we’ll focus on its social listening features, which include:
Pricing: You can try Keyhole free for a limited time but will need to contact the team for pricing info.
With tools such as the ones we’ve covered and other top tools for affiliate marketing, you’ll have all you need to find the right influencers for your brand, establish connections with them, create content that generates more revenue for you, and track the performance of your campaigns. And the sooner you start using them, the sooner you can start seeing results. So why not start today with a free trial of Jasper?
Dave is the Co-Founder Jasper, a Y Combinator-backed tech company based in Austin, Texas. He is also a husband and father of 3 boys.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.