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Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.
Keyword research. Topic research. Content outlining. Editing. Image curation. Distribution. As a content marketer, delivering value to your audience can be time-consuming and daunting.
Content marketing tools help you automate tasks, collaborate with your team and improve productivity and performance.
But choosing the right content tools can be challenging, especially with so many options available. In this article, we’ll explore 19 essential content marketing tools to help supercharge your content strategy in 2024.
Content marketing is one of the most effective ways to build brand awareness, generate authority in your space, and drive more qualified leads.
“Content marketing is a unique opportunity to impact brand and performance — while serving as the flywheel for the organization. Content gives everyone something to say,” said Tracey Wallace, director of content strategy at Klaviyo. “It’s both strategy and service, both brand building and lead generating, both top of funnel and bottom.”
Keeping up with the demands of content is not easy and the stakes are not low. Here are some (sometimes conflicting) statistics to put things into perspective.
What does all this mean? Creating content that engages audiences while keeping your name buzzing is all about balancing quality with quantity.
“Content marketing keeps your company front and center online,” said Ashley Cummings, a freelance writer and marketing specialist. “If you let your content efforts slide, your competitors will win. Online consumers can’t buy from you if they can’t find you.”
Navigating the tightrope act of quality with quantity of content doesn't have to be a Herculean task however. The right tech stack behind a comprehensive marketing strategy can save content marketers time, enhance collaboration, and optimize content for success.
Let’s look at the best tools available for content creation, SEO optimization, analytics, visuals, and project management.
Every successful marketing strategy relies on an efficient content creation process. AI-powered marketing tools—like Jasper—can simplify your content workflow and simultaneously enhance the quality of your output.
Jasper is a writing assistant powered by natural language processing (NLP) technology. Using over fifty templates, marketing teams can brainstorm and create fresh content for various platforms—including social media content, blog posts, and influencer marketing campaigns.
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Pricing: A 7-day trial is free. We offer a single-seat Creator mode for $39/mo. A Teams plan allows for 3 seats and as many unique brand voices for $99/mo. Lastly, a custom-priced Business plan has unlimited seats, access to our API to unlock far more capabilities with integrations, admin analytics, and no limits to our features.
Grammarly is an AI editing tool that checks your content for grammar and punctuation errors. Marketing teams can also use the Goals feature to optimize content for their target audience and content objectives.
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Pricing: Free basic plan available. Premium plans start at $12 per month. Business plans start at $15 per member per month.
The Hemingway App grades your content for readability. The tool highlights words, phrases, and sentences that may affect your readability score.
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Pricing: A free plan is available, which identifies issues but doesn't suggest corrections. A premium plan is available to $10/mo and can provide AI suggestions on up to 5,000 sentences.
Content marketing requires your team to stay updated on the latest trends. But keeping up with your favorite publications, blogs, Twitter feeds, and newsletters takes time and effort. Feedly’s AI engine, Leo, tracks insights across the web and highlights relevant content.
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Pricing: Free plan for web and mobile. Paid plans start at $6 per month while a Pro+ plan is $12/mo and has up to 2,500 RSS feeds as well. A custom Business plan exists as well.
It takes time to research and find reliable sources for your blog posts. Waldo enables you to scan search results, accelerating your research process.
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Pricing: Waldo is free.
Interviews can supercharge your content with unique insights. Fireflies makes it easy to record, transcribe, and search your interviews.
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Pricing: Free plan available. Paid plans start at $18 per seat per month.
Wordtune is an AI sentence rewriter that helps beat writer’s block. Users type or paste a sentence into Wordtune’s editor, and the tool suggests rewriting options. Wordtune also catches spelling, grammar, and punctuation errors.
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Pricing: Free plan available. Paid plans start at $24.99 per month.
Compelling headlines are crucial to attracting readers. Headline Studio by CoSchedule reviews your headline for length, clarity, and tone. The tool then gives you an overall headline score and an SEO score.
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Pricing: Free plan available. Headline Studio Pro starts at $9 per month for 5 headlines.
A robust SEO strategy gives your content marketing efforts visibility, driving traffic and boosting conversions. Here are the best content tools to enhance your SEO campaigns.
Learn more in our ‘Marketing Team’s Guide to Generative AI’ whitepaper!
Semrush is an SEO and market research tool that helps content marketing teams increase organic traffic and search engine real estate. Its advanced features provide data about keyword volume and difficulty, competitors’ search engine rankings, and link building. You can also use Semrush’s topic research, content audit, and post-tracking functionality to build a more exhaustive content strategy.
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Pricing: Free plan available. Paid plans start at $119.95 per month. Custom plans are also available.
Ahrefs is a powerful SEO tool that provides in-depth performance reports and analyzes competitors’ keywords and traffic. Content marketing teams use Ahrefs to discover conversion-focused keywords, optimize content, and audit the performance of published pieces.
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Pricing: Lite, Standard, and Advanced plans start at $99, $199, and $399 per month, respectively. Enterprise pricing starts at $999 per month.
Yoast is the number one WordPress SEO plugin. The tool enables you to optimize your content for SEO, improve readability, perform technical SEO tasks, and find relevant internal links for your blog posts.
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Pricing: Free plan available. Yoast SEO Premium is $99 per year.
Image source: Google
Google Analytics tracks your content performance using metrics like session duration, bounce rate, and total number of users. The tool shows which pages receive the most traffic and how many visitors return to your site.
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Pricing: Google Analytics is free.
Visual content maximizes engagement and expands the reach of your campaigns. Visual tools, like video, are quickly becoming consumers’ preferred channels. Today, 73% of customers prefer to watch a short video to learn about a product or service.
The following tools will help you create high-quality visual content.
Canva is a graphic design tool for creating high-quality images and videos. Its library of over 400,000 templates makes it easy to produce exceptional designs for any content format, from slide decks and logos to flyers and social media posts.
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Pricing: Free plan available. Canva Pro is $119.99 per year.
Vidyard is a video marketing platform for hosting, publishing, and sharing video content through your website, email, or social media platforms. With Vidyard, content marketers create interactive experiences, boost SEO, and accelerate the buyer journey.
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Pricing: Free version available. Paid plans start at $29 per month.
With so many moving pieces in a content strategy, it’s impossible to see quality results without streamlined planning and production.
Here are a few project management tools to help automate your workflows and improve your collaboration.
HubSpot is a multi-functional customer relationship management tool (CRM). Features like email tracking and social media management enable marketers to put their content marketing efforts on auto-pilot.
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Pricing: Free tools available. Paid plans start at $50 per month.
Trello simplifies collaboration within your team. This project management tool enables you to break down large projects into smaller goals and track your progress.
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Pricing: Free plan available. Standard, Premium, and Enterprise plans start at $6 per month, $12.50 per month, and $210 per year, respectively.
Airtable is a low-code project management platform that makes it easy to build and customize workflows for your team.
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Pricing: Free plan available. Paid plans start at $12 per seat per month.
Hootsuite is a social media management platform for scheduling and publishing content across platforms. The tool acts as a shared workspace for your entire team to create, schedule, and track all your posts.
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Pricing: The Professional plan is $49 per month for one user, and the Team plan is $249 per month for three users, billed annually. Business and custom Enterprise pricing are also available.
Loom is an async video messaging tool. With Loom, you can record quick videos to update your team and cut down meetings.
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Pricing: Free plan available. Paid plans start at $15 per creator per month.
The best content marketing tools automate processes and free up time, so you can focus on creating valuable content.
Jasper is the AI marketing platform that helps you brainstorm and deliver both AI writing and AI-generated art that connects with your audience. With over 50 writing templates, Jasper helps you defeat writer’s block and produce content up to 10 times faster.
Sign up today to see how Jasper can help you optimize your content marketing strategy.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.