Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.
Keyword research. Topic research. Content outlining. Editing. Image curation. Distribution. As a content marketer, delivering value to your audience can be time-consuming and daunting.
Content marketing tools help you automate tasks, collaborate with your team and improve productivity and performance.
But choosing the right content tools can be challenging, especially with so many options available. In this article, we’ll explore 21 essential content marketing tools to help supercharge your content strategy in 2024.
Content marketing is one of the most effective ways to build brand awareness, generate authority in your space, and drive more qualified leads.
“Content marketing is a unique opportunity to impact brand and performance — while serving as the flywheel for the organization. Content gives everyone something to say,” said Tracey Wallace, director of content strategy at Klaviyo. “It’s both strategy and service, both brand building and lead generating, both top of funnel and bottom.”
Keeping up with the demands of content is not easy and the stakes are not low. Here are some (sometimes conflicting) statistics to put things into perspective.
What does all this mean? Creating content that engages audiences while keeping your name buzzing is all about balancing quality with quantity.
“Content marketing keeps your company front and center online,” said Ashley Cummings, a freelance writer and marketing specialist. “If you let your content efforts slide, your competitors will win. Online consumers can’t buy from you if they can’t find you.”
Navigating the tightrope act of quality with quantity of content doesn't have to be a Herculean task however. The right tech stack behind a comprehensive marketing strategy can save content marketers time, enhance collaboration, and optimize content for success.
Let’s look at the best tools available for content creation, SEO optimization, analytics, visuals, and project management.
Every successful marketing strategy relies on an efficient content creation process. AI-powered marketing tools—like Jasper—can simplify your content workflow and simultaneously enhance the quality of your output.
Jasper is a writing assistant powered by natural language processing (NLP) technology. Using over fifty templates, marketing teams can brainstorm and create fresh content for various platforms—including social media content, blog posts, and influencer marketing campaigns.
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Pricing: A 7-day trial is free. We offer a single-seat Creator plan for $39 per month and the Professional plan is $59 per month. There are also flexible pricing options for enterprise-level, custom solutions.
Grammarly is an AI editing tool that checks your content for grammar and punctuation errors. Marketing teams can also use the Goals feature to optimize content for their target audience and content objectives.
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Pricing: Free basic plan available. Premium plans start at $12 per month. Business plans require a conversation with a sales rep.
The Hemingway App grades your content for readability. The tool highlights words, phrases, and sentences that may affect your readability score.
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Pricing: A free plan is available, which identifies issues but doesn't suggest corrections. A premium plan is available to $10 per month and can provide AI suggestions on up to 5,000 sentences.
Content marketing requires your team to stay updated on the latest trends. But keeping up with your favorite publications, blogs, Twitter feeds, and newsletters takes time and effort. Feedly’s AI engine, Leo, tracks insights across the web and highlights relevant content.
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Pricing: Free plan for web and mobile. Paid plans start at $6 per month while a Pro+ plan is $12/mo and has up to 2,500 RSS feeds. A custom Business plan exists as well.
It takes time to research and find reliable sources for your blog posts. Waldo enables you to scan search results, accelerating your research process.
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Pricing: Teams are $179/mo per seat billed or Teams Pro are $199/mo per seat billed annually.
Interviews can supercharge your content with unique insights. Fireflies makes it easy to record, transcribe, and search your interviews.
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Pricing: A free plan is available with 800 minutes of storage. A pro plan is $10/mo and comes with 8,000/min of storage per seat. Business plan is $19/seat per month with unlimited storage.
Wordtune is an AI sentence rewriter that helps beat writer’s block. Users type or paste a sentence into Wordtune’s editor, and the tool suggests rewriting options. Wordtune also catches spelling, grammar, and punctuation errors.
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Pricing: Plans start at $13.99 per month with limited rewrites and AI suggestions.
Compelling headlines are crucial to attracting readers. Headline Studio by CoSchedule reviews your headline for length, clarity, and tone. The tool then gives you an overall headline score and an SEO score.
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Pricing: A free plan is available. A $4/mo premium plan is offered with competitor analysis as well as headline and keyword suggestions.
A robust SEO strategy gives your content marketing efforts visibility, driving traffic and boosting conversions. Here are the best content tools to enhance your SEO campaigns.
Learn more in our ‘Marketing Team’s Guide to Generative AI’ whitepaper!
Semrush is an SEO and market research tool that helps content marketing teams increase organic traffic and search engine real estate. Its advanced features provide data about keyword volume and difficulty, competitors’ search engine rankings, and link building. You can also use Semrush’s topic research, content audit, and post-tracking functionality to build a more exhaustive content strategy.
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Pricing: Pro plans start at $139.95 per month with enterprise plans starting at $5,000 per month.
Ahrefs is a powerful SEO tool that provides in-depth performance reports and analyzes competitors’ keywords and traffic. Content marketing teams use Ahrefs to discover conversion-focused keywords, optimize content, and audit the performance of published pieces.
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Pricing: Lite, Standard, and Advanced plans start at $99, $199, and $399 per month, respectively. Enterprise pricing starts at $999 per month.
Yoast is the number one WordPress SEO plugin. The tool enables you to optimize your content for SEO, improve readability, perform technical SEO tasks, and find relevant internal links for your blog posts.
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Pricing: Free plan available. Yoast SEO Premium is $99 per year.
Google Analytics tracks your content performance using metrics like session duration, bounce rate, and total number of users. The tool shows which pages receive the most traffic and how many visitors return to your site.
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Pricing: Google Analytics is free.
Google Trends is a powerful tool that helps you analyze the popularity of search terms and topics over time. It provides valuable insights into what people are searching for on Google, allowing you to make data-driven decisions for your SEO strategy.
Using Google Trends is simple and straightforward. You can access it through the web or mobile app, and all you need is a Google account to get started. It allows you to search for any term or topic and see its popularity over time, as well as related searches and top regions where the term is most searched. Unlike other keyword research tools, you can also get keyword data for YouTube specifically, making it an invaluable tool in the content marketer's toolbelt.
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Pricing: Google Trends is free to use with zero limitations. Enjoy!
LowFruits is a keyword research tool that specializes in finding easy to rank for, low competition keywords.
Identifying keywords with high search volume and low competition is crucial for targeting specific niches effectively and enhancing search engine optimization strategies.
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Pricing: LowFruits offers credits-based and monthly subscription-based pricing, starting at $25 for 2,000 credits or $29.90 per month for 3,000 credits. There’s also a free trial of 10 credits.
Visual content maximizes engagement and expands the reach of your campaigns. Visual tools, like video, are quickly becoming consumers’ preferred channels. Today, 73% of customers prefer to watch a short video to learn about a product or service.
The following tools will help you create high-quality visual content.
Canva is a graphic design tool for creating high-quality images and videos. Its library of over 1M templates makes it easy to produce exceptional designs for any content format, from slide decks and logos to flyers and social media posts.
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Pricing: Free plan available. Canva Pro is $15/mo or $30/mo for Teams.
Vidyard is a video marketing platform for hosting, publishing, and sharing video content through your website, email, or social media platforms. With Vidyard, content marketers create interactive experiences, boost SEO, and accelerate the buyer journey.
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Pricing: Free plan available with up to 25 videos. A Pro plan is $29/mo with unlimited videos, viewer insights, and CTAs. A Plus plan is $89/mo with full video analytics, customizable branding, and team performance. A custom Business plan is also available with CRM/MAP integrations and priority support.
With so many moving pieces in a content strategy, it’s impossible to see quality results without streamlined planning and production.
Here are a few project management tools to help automate your workflows and improve your collaboration.
HubSpot is a multi-functional customer relationship management tool (CRM). Features like email tracking and social media management enable marketers to put their content marketing efforts on auto-pilot.
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Pricing: Free plan available. Marketing Hub Starter Essential marketing tools to convert and engage leads starts at $20/mo/seat while Pro seats start at $890/mo.
Trello simplifies collaboration within your team. This project management tool enables you to break down large projects into smaller goals and track your progress.
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Limited storage options
Pricing: Free plan available. Standard, Premium, and Enterprise plans start at $6 per month, $12.50 per month, and $210 per year, respectively.
Airtable is a low-code project management platform that makes it easy to build and customize workflows for your team.
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Pricing: Free plan is available. A Team plan is $24/mo billed monthly or Business plans are $54/month billed monthly.
Hootsuite is a social media management platform for scheduling and publishing content across platforms. The tool acts as a shared workspace for your entire team to create, schedule, and track all your posts.
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Pricing: A professional tier is $99/mo with 10 social accounts for 1 user. A Teams plan is $249/mo for 20 accounts and 3 users. A custom Enterprise level has 50 seats.
Loom is an async video messaging tool. With Loom, you can record quick videos to update your team and cut down meetings.
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Pricing: A free plan will get you started with making 25 videos at a 5 minute maximum. A Business plan starts at $12.50/mo with unlimited videos and recording length. A customer Enterprise tier exists as well.
The best content marketing tools automate processes and free up time, so you can focus on creating valuable content.
Jasper is the AI marketing platform that helps you brainstorm and deliver both AI writing and AI-generated art that connects with your audience. With over 50 writing templates, Jasper helps you defeat writer’s block and produce content up to 10 times faster.
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