3 Branding Statement Generators to Help Build Up Your Brand

Ready, set, go! In a sentence or two, sum up: 

1. Your area of expertise (or your or your business’s unique value proposition)
2. How the above addresses a pain point or benefits your target market

Challenging, isn‘t it? There are so many things you could say. How do you wrap them up neatly into a concise but complete business or personal brand statement? 

A branding statement generator can help you pare down the information you want to share. But before we get into which generators are worth trying, let‘s see a few examples of crystal clear brand statements.

3 brand statement examples you can learn from

You can only tell a good branding statement generator from a bad one when you know what strong brand statements look like. So, here are three great examples. 

StoryBrand

Since we're talking about branding, why not start with an example from branding thought leader Donald Miller of Building a StoryBrand fame? StoryBrand‘s brand statement is simple: "Clarify your message." Or, you may occasionally see the longer version, "Clarify your message so more customers engage."

This example focuses heavily on the offer (“help to clarify your message”). And on the benefit you‘ll get out of receiving this help (“more customer engagement”).

Jonathan Stark

Next is a personal brand statement example from Jonathan Stark, whose entire brand centers on the idea that trading time for money is a losing game. Jonathan‘s brand statement is: "I teach experts how to make more money without working more hours." 

Why does it work? It points to something the audience wants—instructions on earning more without working more. And the mention of teaching experts alludes to the idea that Jonathan has a higher level of expertise than most on this subject and will give more than surface-level tips.

Kate Toon

Kate toon is an award-winning entrepreneur and expert in search engine optimization (SEO) and copywriting. Her website gives a good example of a longer, more descriptive personal brand statement. Kate sums up her strong personal brand this way: "I’m here to help you build a successful, profitable, enjoyable business. Using smart, creative, simple digital marketing tactics."

This works for several reasons. "I'm here to help you" plants the seed of what feels like a personal, beneficial relationship with Kate. The goal of building a successful business that you don't hate is clear. And it's also no secret how Kate plans to help you reach that goal. 

Those three elements are a good formula for brands of all sorts. That includes professionals looking to optimize their LinkedIn profiles or websites, attract more recruiters, or land more interviews during a job search!

3 branding statement generators worth trying

Now that we‘ve seen some good brand statements, let‘s see what tool can help you write one just as good. 

Smart Copy by Unbounce

Smart Copy offers many templates for content and copywriting, including one for Brand Statements. It‘s simple to use. Enter your company name, a brand description, target audience, and relevant brand keywords. It‘s optional, but you can also write your brand purpose in the Fine-tune section to keep the suggested statements as relevant as possible. 

Here‘s some sample information we entered for a fictional company that provides e-commerce store plugins.

And here are a handful of the results the tool generated. 

Pros:

• Fine-tune toggle to provide additional context on your brand or allow more creative ideas
• Gives 10 results per generation, so you‘ll have more than enough ideas to choose from
• Available in 30+ languages  

Cons: 

• Requires a profile to adjust the results the tool generates
• Can‘t dictate or change the tone of the statements

Pricing: Unbounce has a free plan. Its paid plans are $19 and $49 per month. 

Jasper

Our own artificial intelligence tool Jasper is also worth a mention. There are several ways Jasper can help you write brand statements.

For example, in Boss Mode, you can write a few details about your personal or business brand in a long-form document and command Jasper to turn them into a brand statement. (Commands are written in plain English, as you can see below, and executed with CTRL or CMD + Shift + Enter.) Here are a couple of examples we generated this way. 

But let‘s say we wanted to refine one of these statements. We could rephrase them using CTRL or CMD + E. Or we could give Jasper another command like, "Make the sentence above more concise." Check out how Jasper executed that command. 

Alternatively, you could use the Unique Value Proposition template to create a concise statement that speaks to the benefits of what you offer. Enter a description of your brand and a tone of voice. Jasper will take it from there. 

You can then edit or combine the unique value props to your liking. 

Pros: 

• Flexible with several ways to create brand statements, other aspects of brand messaging, and any text you need for your content marketing strategy 
• Rather than just generating ideas you may or may not like, you can use commands to refine the ideas
• Available in 20+ languages 

Cons: 

• Among the more costly tools since it does so much more than write brand statements
• Can have a learning curve (although there are plenty of resources to help you get acquainted with the tool quickly) 

Pricing: You can grab the Starter plan for as little as $29 per month. Or, you can get the ultra-powerful Boss Mode plan, which starts at $59 per month. 

The Intentional Branding Company

This generator from The Intentional Branding Company takes you through four simple steps. First, you enter your company name. Second, you name your industry. Third, is a description of how your product or services helps customers (in five words or less). And fourth, you input two core values that differentiate you from the competition. Here‘s the brand statement it gave us. 

Pros: 

• Free to use
• Four simple steps that you can complete in minutes
• The explanations for each step can help you create a more custom statement on your own 

Cons: 

• More formulaic and less custom than statements you can create with a tool like Jasper
• Only generates one statement at a time

Pricing: Free to use

Brand statements, taglines, and more—oh my! 

Whether you’re an entrepreneur needing a personal brand statement or a business owner trying to strengthen your company’s branding, the generators above can get you on the right track. 

And Jasper, in particular, can help you write more than just branding statements. He can assist with anything from brainstorming taglines and catchphrases to writing an About Us page to creating social media content. 

Want to take Jasper for a test run? Sign up for a free trial and get 10,000 words free to explore how it can speed up your workflows and improve your outputs.