As a marketer or entrepreneur, you know that copywriting is essential for driving engagement and conversions.
But creating that copy isn’t always easy, especially if you have a busy schedule or you’re not an experienced copywriter.
In this blog post, we’ll explore AI copywriting and its benefits. And we’ll also cover some of the best AI copywriting software out there.
So, whether you’re looking for a tool to help with your copywriting process or just want to learn more about AI copywriting, read on!
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How to choose the right AI copywriting tool
As you build your arsenal of copywriting tools, you'll see that not every tool cuts it. Each one you select should meet some basic criteria, and we have a few key features to keep in mind.
Signs of a good AI copywriter:
Easy to use
Regardless of what tool you’re using, it shouldn’t add more stress to your life. In reviews or when you test the software, be sure that it is responsive and has an intuitive user interface.
You don’t want to spend minutes figuring out what icons mean. For software that naturally may have a learning curve, ensure that there are adequate tutorial videos and help files to smooth out the process.
Works across devices
It may not be the best way to live, but the reality is that we’re almost always working.
So you need a tool that works on your laptop, desktop computer, tablet, and mobile phone — or on two of those devices at least.
Besides multiple devices, your chosen software shouldn’t be snobby. It should integrate well with other work tools.
Think browser extensions, app add-ons, and other app integrations.
Content marketers often work with a team of writers, whether in-house or freelance.
A good AI copywriter should allow you to work together with a click or two, whether by allowing you to share documents or assign tasks.
Flexible pricing plans
You shouldn’t necessarily be looking for the cheapest option, but you don’t want to break the bank either.
And sometimes, you simply don’t need the full range of features, so flexible plans and pricing are key.
Don't feel like digging through all the tools to find the best match? Don't worry, we've got your back.
The 10 best AI copywriting tools
Not all AI writers are made equal and some generate more high-quality outputs than the others.
Here are 10 of the best AI copywriting tools you can try:
- Closers Copy
- Smart Copy (Unbounce)
Jasper is the leading AI marketing tool and writing assistant with thousands of 5-star reviews.
Jasper has more than 80,000 users ranging from marketing teams and solo entrepreneurs to small business owners and freelance bloggers.
Power mode with the Personalized Cold Emails template on the left and an edited version of Jasper’s output on the right
Jasper’s features include:
- Access to more than 50+ templates to help you write everything from ad copy, taglines, sentences and website copy to email subject lines, blog posts, and social media posts
- Surfer and Grammarly integrations for writing SEO content in Jasper, checking for plagiarism, and fixing errors
Of course, saving time is a big benefit of any decent AI writing tool. But Jasper's other advantages are:
- Natural language. Jasper has been trained on 10% of the internet to be able to produce copy that sounds natural and that gets results for users.
- Daily improvement. Jasper gets trained daily since users can give his outputs a thumbs up or thumbs down to indicate what outputs are best.
- Flexibility. Unlike alternatives that only have templates, you can create personalized recipes and commands to create whatever kind of copy and content you need in a way that works for you.
- Integrations. Jasper integrates with tools you may already use such as Grammarly to maintain high content quality while also simplifying your process.
Some things to be aware of when starting with Jasper are that:
- There is a learning curve. However, Jasper Jumpstart, as well as the Facebook group, recipe community, YouTube channel, and webinars can help you understand how to get the best outputs possible from Jasper.
- No free and unlimited plans. However, you do get free 10,000 free words when you sign up and can scale your plan up depending on how many words you need each month.
Jasper offers several flexible pricing plans ranging from the $39/mo Creator plan to custom Business plans for an enterprise-level solution.
CopyAI is another popular AI writer with more than 500,000 users and many copywriting tools available.
CopyAI’s functionality includes:
- 90+ writing tools for different types of copy and content, which is far more than what mosSupportJasper t alternative tools have
- Supercharge, which allows you to:
- Input a website URL
- Generate a project brief that covers the purpose, unique aspects, target audiences, and other details of a product or service in one click
- And then generate unique copy based on that brief in one click
- The Editor, which makes it possible to write long-form copy such as landing pages without leaving CopyAI
The pros of CopyAI are:
- Ease of use. The user interface is simple, meaning that you can start generating quality content and copy quickly.
- Natural language. Unlike many similar tools that basically generate gibberish, CopyAI consistently generates coherent sentences.
- Affordability. If you have limited content needs, the free plan may work for you, otherwise, you can get unlimited credits for just $49 monthly.
Some disadvantages of CopyAI are that:
- Many of the outputs are surface-level. While it imitates natural language well, compared to Jasper, there are fewer ways to provide the additional context needed to dive deep into a topic.
- No integrations currently. Therefore, it may not save time and simplify your process as much as it could.
- Not great at long-form content like blog posts. This is where Jasper's Boss Mode excels for blogger and content creators.
CopyAI has a free plan so that you can get a feel for how the tool works before you upgrade. The Pro plan starts at $49 per month and will get you unlimited credits and projects. There’s also an enterprise plan for large teams that need collaboration features.
3. Closers Copy
Closers Copy, which owns its own AI instead of using the standard GPT-3/OpenAI, has grown in popularity due to the quality of its outputs.
Closers Copy features include:
- Custom AI, workflows, and library of frameworks and workflows from the Closers Copy community to create super-targeted content and save time
- Three artificial intelligence models for selling, blogging, and storytelling so that your outputs have the style and tone
- A built-in thesaurus and search engine optimization features, allowing you to use fewer tools
The advantages of this tool are:
- Flexibility. Instead of being solely template-based, you can feed your own sample data to the AI for more custom, targeted outputs. You can also save that sample data as a reusable framework.
- Understands 120+ languages. Closers Copy makes the benefits of artificial intelligence widely accessible.
- Lifetime deal. This is one of relatively few (good) AI copywriting tools that offer lifetime deals.
As far as disadvantages, Closers Copy users have mentioned:
- The learning curve. With so many features, it takes a while to get comfortable with the tool.
- Limited tutorials. While more are being added, users want more context and training on how to get the best out of this tool.
- Lack of a built-in plagiarism checker. In contrast, you can use Copyscape credits directly in Jasper.
Pricing starts at $29.99 per month and ranges up to $79.99 per month for the most extensive plan. Lifetime deals currently start at $267 and can be broken up into several payments.
Copysmith is another popular option and positions itself specifically as being for e-commerce teams and agencies.
Copysmith’s functionality includes:
- A campaign builder that allows users to build entire campaigns in just a few clicks
- Bulk content generation and product description generation to get more done in less time
- Collaboration features including a workflow queue for managing your feedback and approval process
- Integrations with Frase, Google Ads, Shopify, Chrome, Google Docs, Zapier, WooCommerce, and Word
The advantages of using Copysmith are:
- Time-savings. Bulk generation is a feature that not many AI writing tools have implemented yet so it can be a huge time-saver.
- SEO training. This artificial intelligence is trained not just on language models but also on SEO best practices and growth marketing, which means more optimized copy and content with less manual work
Some disadvantages of Copysmith are:
- Fewer templates than alternatives. That means less flexibility as far as what kinds of copy and content you can create.
- Lack of support. Some users have mentioned that it's difficult to get replies to questions and concerns from the support team.
- Not well-suited for longer copy and content. Although it does have blog templates, for example, users have noted that it’s better for short-form writing than long-form sales and marketing copy like landing pages.
Pricing starts at an affordable $19 per month for 50 credits. The Professional plan, which includes 400 credits, is $59, and pricing for the Enterprise plan is available upon request.
Last up is Rytr, which has over 850,000 users including marketers and marketing agencies, content creation professionals, sales development representatives, and more.
Features of Rytr include:
- 30+ use cases and templates, custom use cases, as well as 20+ tones of voice
- An SEO analyzer to find keywords, create content briefs, and make sure your copy is optimized
- A browser extension that can be used in Gmail, Slack, Messenger, Word, WordPress, and more (plus an API to integrate apps of your choice)
The pros of Rytr are:
- Simplicity. Because it’s not as full-featured as alternatives, Rytr has less of a learning curve.
- Convenience. You can generate AI content and copy almost anywhere thanks to the mobile-friendly site and Chrome extension.
- Affordability. Not only is there a free plan but Rytr paid plans start at just $9 per month.
Some cons of Rytr are:
- Character limits. Many users have mentioned that credits for the limited plans run out quickly.
- Some low-quality outputs. Rtyr sometimes struggles with naturalness and relevance. And, in contrast to Jasper, there’s no way to prevent those low-quality outputs from being counted against your character limits.
- Customer support. Some users have had difficulty getting issues resolved with the support team.
Rtyr has a free plan, as well as paid plans for $9 and $29 respectively.
Writesonic offers more than 80 templates ranging from long-form blog posts to landing page optimizations. Perhaps the most unique feature of this AI copywriting tool is the option to choose between four different word qualities: economy, average, good, and premium.
Writesonic features include:
- Chatsonic, an AI-enabled chat bot that can generate AI images and copy similar to ChatGPT.
- Integration with Surfer SEO to help you generate SEO-friendly content without the need for additional tools.
- A bulk upload tool that lets you create more than 1,000 pieces of copy in one click, making content generation a breeze.
The advantages of Writesonic include:
Writesonic’s friendly interface and walkthrough style lets you jump right in and start using its features.
- Writes in 24 languages. You can use Writesonic to generate copy for your audience whether they speak English, Spanish, French, or another of the platform’s 24 supported languages.
Some disadvantages to Writesonic include:
- Limited self-help. The Writesonic Academy is fairly basic and doesn’t cover how to use all of the platform’s features.
- Weak copy. While using Writesonic set to Premium quality, we still encountered passive voice and repetitive sentences which can reduce the effectiveness of your copy.
- No mix-and-match word quality. We tried to use our premium quality credits to write an article headline and match it with an economy-quality intro, but Writesonic wouldn’t let us.
Writesonic pricing starts at $12.67 a month for 190,000 words, one user, and economy quality (billed annually). Upgrading to premium quality words costs the same price per month but limits you to 19,000 words. A limited free trial and custom plans for teams are also available.
If you ever wanted to gauge the effectiveness of your copy before you hit publish, Anyword can help. It uses analytics to predict a performance score for any type of copy including social posts and articles.
Anyword features include:
- Predictive analysis to help you choose the most impactful AI copy based on your audience’s demographics.
- Customer persona creation to help Anyword’s predictive analytics match its scores with your ideal audience or customers.
- 100+ AI writing tools and 200+ data-based copywriting tools are available, including data-driven tools that allow you to choose copy that’s most appealing to your intended audience.
- Data-driven editor. Anyword scores its AI-generated copy based on a combination of analytics and audience demographics.
- Headline performance scores. Anyword’s AI headline copy scores mean you can take those headline analysis tools out of your kit for good.
- No built-in SEO tools. If you want to optimize your Anyword copy, you’ll need to use another tool to research and identify your target keywords.
- Real-time analytics requires pricier plan. There’s no way to see whether the copy you write in the editor will perform well unless you upgrade to the Data-Driven plan.
Plans for Anyword start at $24 a month for 20,000 word credits and go up to $333 a month for unlimited word credits (billed annually). You can also sign up for a free 7-day trial or 5,000 free credits, whichever option ends first.
Almost like a combo of Grammarly and an AI copywriting tool, Wordtune’s editor helps you put the finishing touches on your copy by suggesting improvements, allowing you to change the tone, and rewriting your copy altogether.
Wordtune’s main features include:
- Chrome extension allows you to get AI copy help anywhere you need it, whenever you need it.
- Multiple integrations, including Google Docs, Gmail, Twitter, Slack, and Microsoft Word.
- Wordtune Summarizer allows you to input text and receive an AI-generated summary.
Some advantages to Wordtune include:
- Summarizer allows multiple formats. You can upload a PDF, paste a link, or copy and paste the full text to get a TL;DR and save time while researching, reading the news, or taking notes.
- Editor’s Notes improve word choice. Wordtune helps you reduce repeat words and also suggests potentially more powerful alternatives to energize your copy.
A few downsides to Wordtune include:
- Editor still required. Wordtune’s grammatical suggestions don’t dive as deep as your editor might, so you’ll likely still need to run your copy by your resident grammar nerd.
- Small featureset. Wordtune focuses on its AI rewriting and summary tools, so you won’t get as much help ideating headlines, ad copy, or outlines.
- Free plan is extremely limited. With 10 rewrites per day, Wordtune’s free plan is too limited a tool to lean on as a serious copywriter.
The Premium Wordtune plan starts at $9.99 a month for unlimited rewrites if you choose to pay annually.
For the copywriter who needs a creative edge when it comes to sprucing up cold emails and messages, Writecream offers a unique set of icebreaker tools. Use it to write personalized LinkedIn messages, outreach requests, and even audio icebreakers.
Some perks to using Writecream include:
- Assign AI copywriting tasks to ChatGenie and generate copy for Facebook ads, blog posts, and more.
- Multiple unique tools, including cold emails, angel investment pitches, and human-sounding voiceovers.
- Writecream comes with browser extensions for Google Chrome, Microsoft Edge, and Opera.
Writecream comes with the following advantages:
- Plagiarism checker included. No need to worry about plagiarized content, you can double-check your copy’s integrity right in the Writecream dashboard.
- Supports 75+ languages. That includes AI copywriting in Finnish, Dari, Somali, Urdu, and Welsh. Writecream is one of the few AI copywriting tools that supports this many languages.
Downsides to Writecream include:
- Limits on character count and credits. Unless you spring for the unlimited plan, you’re fairly restricted when it comes to word count and credits with Writecream’s free and Standard plans.
- Voiceovers sound robotic. We found the voiceovers sounded robotic here and there which may be a deal-breaker for podcast or YouTube creators.
Writecream offers many of its tools for free, or you can upgrade to use its premium features starting at $29 a month. That includes unlimited credits (the free plan comes with 20 credits) and unlimited words each month. (Note there’s no option to save money by paying annually.)
10. Smart Copy (Unbounce)
Part of Unbounce’s conversion intelligence toolkit, Smart Copy (previously known as Snazzy.ai) offers more than 45 templates that help you write everything from meta descriptions and social media posts to employee feedback and brand taglines.
Smart Copy comes with the following features:
- Grammarly is built-in so you don’t have to worry about whether that comma goes here—or there.
- Real-time SEO insights score your content based on your provided target keywords to help you rank higher in the Google SERPs.
- Desktop app available for Windows, macOS, and Linux, as well as a Chrome extension so you can use Smart Copy wherever your work takes place.
- Integrations galore. Use Smart Copy’s desktop-based client to get AI copywriting help within Microsoft Word, Slack, and even Photoshop.
- Catchy Hook has lots of potential. Need a call to action (CTA) or Twitter thread hook written? Smart Copy’s Catchy Hook tool might be what you need to brainstorm the one-liner that drives engagement.
- Low starting price. At $15 a month for 200 credits, Smart Copy’s Essential plan is a great place to for freelance copywriters to start.
- Free plan credits aren’t available all at once. Instead, Smart Copy doles out 10 credits each week, adding up to 40 credits each month. This makes it difficult to batch create content ahead of time.
- Projects limit keywords and audience. This pain point mostly applies to the free plan and its single project limit, but if you use the Essentials plan you may still run into trouble if you target more than three sets of keywords or audience groups.
Unbounce’s Smart Copy starts at $15 a month for 200 credits and three projects. You can also give its free plan a try with 40 credits per month and one project.
Give Jasper a try for free
It seems like there’s a new AI copywriting software being released every week.
But to enjoy the benefits of AI writing including saved time, streamlined processes, and more conversions, you’ll need a proven tool like Jasper.
Available in 25+ languages with more than 50 templates, SEO Mode, Recipes, commands, Documents, Grammarly, a plagiarism checker, lots of tutorials, and an active, supportive community, Jasper is the cream of the crop.
If you haven’t already, sign up for your free trial and take it for a spin!