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Check out the best content creation tools for research, writing, optimization, editing, and even visual content creation. Learn how they can help you scale!
Content—whether for blogs, social media platforms, email marketing, or video—is a critical part of digital marketing strategy. But creating content isn’t always easy. So what content creation tools can make the process easier, faster, and help you scale your business? You’re about to find out!
What’s one of the key ingredients for content marketing success? Curiosity! To create content that works and helps you scale, you have to research as much as—if not more than—you write. Here are some of the best ones.
Even if you’re not writing SEO content to rank in relevant search results and drive organic traffic, the Google SERP is a goldmine. You can learn a lot about your audience from:
Pricing: Anyone, anywhere can use Google for free. While paid tools can be helpful, you can accomplish a lot with free tools like this as well.
Since we’re talking about SERPs, thruuu is worth a mention. It’s a SERP Analyzer that gives an overview of the top results for a Google query. To help you write content that ranks, grows your website traffic, and, ultimately, grows your business, it includes info on:
thruuu even provides content briefs and outlines based on this info so that you don’t have to do it all manually.
Pricing: thruuu has a free version that’ll get you 10 credits per month. And, if you need more, there are a few pay-as-you-go options; no subscriptions.
Just like the Google SERP, Google Trends can help content creators figure out:
Pricing: Google Trends is also free, although it probably shouldn’t be since the data is so valuable!
There’s more misinformation out there than ever. Not to mention more surface-level, cookie-cutter content being produced on popular topics. So making your content stand out and backing up your arguments with expert quotes is a smart move if your goal is to scale. HARO helps with that by making it easy to:
Plus, it can be a good way to get backlinks and get your company’s name out there.
Pricing: HARO is another free content creation tool that’s great to have in your arsenal.
Last but not least on our list of research tools is artificial intelligence writing assistant Jasper. To be clear, while he knows some facts from his study of 10% of the internet, he isn’t a research assistant. Jasper’s strength is writing great content.
However, he’s great at creating outlines. He can both give you ideas for what aspects of your topic to research and help you organize the bits of research you collect so that they’re easier to make sense of as you write.
You can create an outline with a Boss Mode Command or with one of the two relevant templates—Blog Post Outline or Video Script Outline. All you have to do is enter a blog post or video topic/title, along with a tone of voice. Jasper will give you a bulleted outline that you can edit or add to as needed.
Pricing: Starter plan pricing begins at $29 per month, while the most popular option—Boss Mode—starts at just $59 per month.
What about tools for the writing and optimization process? Here are some great ones.
Headlines can make the difference between people showing interest in your content or not. So it’s important to write headlines that are enticing (not clickbait-y) and show what value readers can expect from your content. CoSchedule Headline Studio helps with that by:
Pricing: CoSchedule Headline Studio has a free plan with paid plans starting at $19 per month. (CoSchedule Headline Analyzer, which is like the introductory version of Headline Studio, is also free.)
Amanda Weston of Blogs By Jasper nicely summed up how Jasper—our user-friendly AI content generator—helps with the writing process. Amanda said: “Writing with Jasper has helped me move from idea to results in less time. Crafting compelling and persuasive copy that really captures my readers’ attention and effectively communicates my message has led to increased brand recognition and growth in my business.”
Boss Mode especially is a lifesaver when it comes to efficient and effective content and copywriting. Boss Mode’s functionalities include:
Pricing: Jasper’s Starter Plan begins at $29 per month. But, if you want Boss Mode for long-form, higher-volume, or more flexible content creation, plans start at just $59 per month.
For those using using AI to support marketing efforts, Jasper integrates with Surfer to help with various aspects of SEO and content strategy execution. Its five key features include:
Pricing: Surfer’s plans start at $49 per month and go up to $200 per month depending on your needs.
Last up, here are a few must-have tools that help with the editing process.
Grammarly alternative ProWritingAid acts like a second pair of eyes to catch and correct grammatical mistakes. But it also does much more than that, offering 20 in-depth writing reports for:
There’s even a House Style report that you can customize to fit your needs and make sure that all of your content sticks to your content guidelines.
Pricing: ProWritingAid has a free Chrome extension, but to enjoy all its features, you’ll need a paid plan. There’s a $20 monthly option, a $79 yearly subscription, and even a lifetime deal.
Hemingway Editor is another powerful tool. This content creation software has a focus on clear, bold writing and good readability. It catches issues such as:
Pricing: You can grab Hemingway for Mac or PC for just one payment of $19.99. If you prefer, you can simply use the web app.
Jasper can help with the editing process in several ways. For instance, you could use:
Pricing: As mentioned, Jasper's plans begin at $29 per month for Starter and $59 per month for Boss Mode.
Whether you need to create promotional materials for other content or make standalone visual content, here are the top tools to help you.
An alternative to Photoshop, Canva is one of the most robust, user-friendly graphic design tools for visual content and even video content. It boasts:
Pricing: Canva has a generous free version with paid plans starting at $12.99 per month.
If you need a simple way to create and collaborate on high-quality videos, you’ll want to check out Biteable. It offers:
Pricing: Biteable has a free forever plan. Its two paid plans are $99 per month and $208 per month, respectively.
Finally, there’s Jasper. While it doesn’t have image or video editing capability, it can definitely help you create the content and copy you need for your visuals. All the features outlined in the writing stage can work during this stage as well. But, as far as templates are concerned, here are a few ideas for how you could use them. The:
Pricing: Jasper is affordable with plans starting at $29 and $59 per month.
"Shiny object syndrome" is, of course, risky. Trying out every tool you come across or using too many in your workflow can be bad for both your content creation budget and your productivity. However, that doesn't mean you need to avoid using tools altogether.
Content creation tools like the 11 we've discussed above have many benefits, including time savings and a better return on your investment in content. And since Jasper helps in all stages of the writing process—research, writing, editing, and even visual content creation—there's no better tool to start with. Sign up today and see how Jasper can make your content creation workflow more efficient and your content more effective!
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.