Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.
There's fierce competition brewing in the retail industry. Today’s retail marketing teams are stuck between a rock and a hard place. On the one hand, they are under pressure to deliver a higher volume of campaigns than ever before, but at the same time, they are challenged to create more personalized campaigns with higher ROI. On top of everything, they are constantly facing budget cuts.
The big question is: Can AI help transform retail marketing as we know it?
Jasper's Angie Hottinger, Director of Product Marketing, and Kevin O’Dea, Senior Solutions Architect, discussed AI use cases for retail marketing and how leading retail brands drive AI success with Jasper.
You can watch the full webinar here or check out the summary we provided below.
Retail is on the cusp of a major change. Previously, offering the right product at the right price might have been enough to win over customers. Today, a whirlwind of industry shifts forces retailers to rethink their strategies and adjust their approach.
To adapt and stay relevant, retailers must overcome the most significant challenges:
The rise of AI has catalyzed a major transformation right before our eyes—and yet it seems it’s just a preview of what’s to come. AI promises to solve some of the most burning retail marketing challenges, including:
Numbers show that marketing leaders are aware of the transformational role of AI, and they want to jump on the bandwagon. According to Boston Consulting Group, three out of five CMOs plan to invest at least $10 million annually in AI and GenAI initiatives over the next three years.
However, marketers are witnessing an AI impact gap. The inability to scale across multiple outputs and formats and the disconnect from marketing systems and processes are the biggest roadblocks to the mass adoption of AI. Moreover, the inaccurate and low-quality outputs they receive and the disconnect from KPIs and OKRs expand the gap between expectations and AI reality.
The good news is that things started to change with the emergence of purpose-built AI for marketing with use cases that bring tangible results.
AI-powered experiences will become the backbone of retail, helping businesses meet their customers’ needs. A few companies are already fundamentally rethinking their marketing strategies, incorporating AI use cases to help them be more efficient while introducing delightful customer experiences. Let’s look at some of the AI use cases for retail marketing and how you can incorporate them into your business:
In the past, consumer value expectations were centered on three variables: cost, choice, and convenience. Things have changed. With convenience already a baseline shopping expectation, retailers must compete by offering a delightful customer experience.
Enter Jasper — a purpose-built AI that helps retail marketers launch better, more personalized campaigns – faster. From increased brand engagement and personalized shopping experience to data-driven optimizations and effective marketing campaign development, with Jasper, you can increase marketing velocity and impact.
Leading retail brands like Adidas, Ulta, and Wayfair supercharge their retail campaigns with Jasper. Now, you’re probably wondering what makes Jasper the perfect solution for retail brands. Here are some of the key benefits of using Jasper:
Change, while sometimes daunting, brings opportunities for any retailer brave enough to move ahead of the wave.
We’ve just scratched the surface of the potential AI holds to transform retail marketing. But one thing is clear: retailers must continually evolve, experiment, and learn, revisiting their positioning and capabilities to stay relevant in the years to come.
Ready to transform your retail marketing with Jasper? Start today.
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