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Don't know what to post on LinkedIn to drive more engagement and generate leads? Find out in this post complete with examples and prompts to inspire you!
Lead generation is one of the most important goals for a content marketer, you included. Yet, despite LinkedIn generating the highest visitor-to-lead conversion rate of top social channels, only 10% of marketers are investing in it.
So, as you can imagine, with more than 740 million LinkedIn users, this channel has a lot of potential for lead generation. Not to mention increasing brand reach, expanding your network, and accomplishing other business objectives.
But, of course, to enjoy the benefits of LinkedIn marketing, you have to be active and strategic. Today, we’ll cover what to post on LinkedIn, what makes high-quality LinkedIn content, and how to create such content.
Posting on LinkedIn doesn’t automatically mean you’ll get views, engagement or leads. To earn those things, your content must be engaging. So, before we get into content types, here are some general rules of thumb.
Following these basic guidelines can help your content perform better no matter what type it is.
Now, let’s dig into popular types of content and see what we can learn from some real, successful LinkedIn post examples. What kind of content tends to perform well?
One of the keys to generating leads is building trust in your expertise, right? So what better way to become a “thought leader” or authority than by sharing your knowledge? Share quick tips, helpful tricks, lessons learned, and informative how-tos related to your industry.
Aim for a mix of advice that your audience can implement themselves and that they’d want expert help for. In both cases, you earn their trust. But, in the latter, you’re also more likely to be their go-to service provider for implementing the advice. A post from marketing agency owner Dan Ritzke highlights how this can be done.
Dan gives advice that:
This is a savvy strategy you can use to promote your company without hard-selling.
Are you publishing LinkedIn articles or blogging on the company website? Even if you’re doing search engine optimization (SEO) for that content, don’t count on Google to bring all your traffic. Distribute and repost the articles on LinkedIn and other social media platforms. This will increase your reach and can reduce the pressure to constantly churn out new content.
Google had great success using this post type thanks to its:
You can use that same simple formula to generate engagement, traffic, and even leads for your own business. But, for best results, promote posts that are 1,900 to 2,000 words long since long-form content gets more views, likes, comments, and shares.
What’s the latest industry news? What industry trends are on the rise? How will they impact companies like yours and/or consumers and what data supports your stance? Have you recently done some original research and uncovered valuable or unexpected findings? All these are excellent topics for LinkedIn content.
For example, the Content Lead for Marketplace at Semrush garnered over 500 likes and 50 shares on one post, likely reaching thousands of people. How?
By:
Planning to share relevant industry data or white papers giving your own take on industry happenings? A similar approach can work for you.
Additionally, you can share company info with your professional network. This includes upcoming business events, recent achievements, updates on open job postings, new team member shoutouts, and more. ClickUp routinely has success with this. For example, the launch announcement for ClickUp University got lots of engagement.
Like the Semrush example above, this works because it:
You can’t go wrong doing the above!
Other great content ideas include:
The sky’s the limit as far as what you can share on your LinkedIn profile to grow your own following or on LinkedIn company pages to build brand awareness.
All of this still leaves an important question. What do you write in a LinkedIn post? It can be a great idea to use prompts. Not to mention Jasper templates to help you create content to share on LinkedIn and other social networks.
Ask yourself questions such as:
For instance, to answer that last question, you could use the AIDA Framework template in Jasper. Simply input a description and, if you’d like, your company/product name and a tone of voice. You’ll then receive several outputs that you can use as-is or combine.
For example, this post clears up the misconception that copywriting has to be hard and then promotes Jasper. You could do something similar for your company.
Ask yourself questions such as:
The PAS Framework template would be a smart choice since it's designed to introduce an emotionally-charged topic and encourage readers to take an action (such as reading your post) to get the solution.
Just input your topic description and desired tone, tweak the outputs if necessary, and you’re good to go!
As mentioned, ask yourself questions such as:
For example, you could use the Before-After-Bridge template to share a surprising stat like this (fictitious) one about the best social platforms for B2C marketing.
Just enter a name, tone, and a description of the content to get ready-to-use content ideas.
Ask yourself questions such as:
Various templates could work for such questions, including Engaging Questions. It could, for example, give you a great starting point for a post inviting potential candidates to take the next step in their career path with your team.
Simply input a topic, audience, and tone and then edit the outputs or add in your own words.
It’s that simple to whip up a LinkedIn post and it can be even simpler if you complete Jasper Jumpstart, which explains how to get the best outputs from templates. Get yourself signed up for Jasper today and up your LinkedIn game!
Need to optimize your actual profile? Try our LinkedIn Headline Generator and LinkedIn Summary Generator!
Need help creating other career-focused content? Try our Recommendation Letter Generator or Resume Generator.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.