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AI for SEO: AI SEO Tools and Tips for 2023

Use AI to scale your SEO efforts, grow your organic traffic, and improve user acquisition.

Published on Jul 20, 2023

As Jasper's in-house SEO lead, I am constantly looking for ways to improve our SEO strategy and make it more efficient.

To help with that efficiency, we are (obviously) big fans of AI content writing tools over here on the Jasper team

These tools can help us create better content faster, while also helping us with keyword research and classification. In this article, we will explore how marketers can incorporate AI content writing tools into their SEO strategies.

In this article:
TL;DR: AI SEO leverages AI tools like Jasper to streamline SEO tasks like content creation, keyword research, or site optimization.

Best AI Tools for SEO

Surfer SEO

Source: Surfer SEO

Surfer SEO is great for creating SEO content and updating existing page content. It analyzes over 500 on-page signals in one sweep, making it a powerful tool for SEO marketers.

While some AI tools don't optimize for search intent and SEO, Surfer SEO does. It combines article creation and optimization, making it one of the most effective AI tools out there.

Surfer SEO's free version makes it affordable and accessible for those who wish to try out the tool before committing to a paid plan. It even integrates directly with Jasper to help you optimize your content as you're creating it.


Jasper is the first AI marketing co-pilot and offers a ton of SEO benefits. Here's how:

  1. Keyword Optimization: Jasper can help you incorporate your target keywords naturally and effectively into your content. It understands the context of your content, ensuring that the keywords are used in a way that makes sense and adds value to the reader.
  2. Content Creation: Jasper can generate high-quality, SEO-friendly content quickly. Whether you need blog posts, product descriptions, or social media posts, Jasper can create content that is not only engaging to readers but also optimized for search engines.
  3. Meta Descriptions and Title Tags: These are crucial elements of SEO, and Jasper can help you write compelling meta descriptions and title tags that include your target keywords. This can improve your click-through rates from search engine results pages.
  4. Readability and User Experience: Jasper creates content that is easy to read and understand. This is important for SEO, as search engines favor content that provides a good user experience.
  5. Scaling Content Production: With Jasper, you can scale your content production without compromising the quality. This is beneficial for SEO, as producing regular, quality content can improve your search engine rankings.

Find out more about how we use Jasper for SEO from our Creative Director, Kyle Williams.


Alli AI is an artificial intelligence-driven SEO software designed to optimize websites and enhance their visibility on search engine results pages (SERPs). The platform is built to integrate with any CMS and optimize every piece of code on your website.

Alli AI offers a comprehensive suite of SEO tools, including:

  • on-page and content optimizations
  • technical optimizations
  • outreach and backlink analysis

Another key feature of Alli AI is its Bulk Onpage Optimization, which creates site-wide optimization rules and deploys code changes down to individual pages. The platform also analyzes the relationships between sites, content pages, and search engine rankings to provide fast, actionable, and automated tactics to outperform the competition.


Source: Semrush

I'm pretty sure every SEO in the world has used Semrush, but I'll include it anyway, for good measure. Known for its comprehensive suite of SEO tools, Semrush uses AI to:

  • Provide insights into keyword trends
  • Generate content ideas
  • Optimize on-page elements
  • Analyze backlinks
  • Offer recommendations for ranking improvements


Source: Frase

Frase helps in optimizing content for SEO using AI. It provides content briefs and question ideas to engage the audience better.

In addition to its content creation capabilities, Frase also provides a range of SEO tools. These include keyword research and optimization tools, which can help users identify the most effective keywords to target in their content.

Frase also provides insights into how well your content is likely to perform in search engine rankings, allowing you to make data-driven decisions about your content strategy.


Source: Diib

Diib is an AI SEO tool that syncs instantly with Google Analytics, using advanced algorithms to provide users with an easy-to-use growth plan. It offers a deep analysis of your website, competitors' websites, and industry benchmarks to inform your online growth strategy.

One of the standout features of Diib is its Answer Engine. This tool combines your actual analytics data with a deep analysis of your website, competitors' websites, and industry benchmarks to provide suggestions on how to quickly grow online. The results are delivered in about 54 seconds, making it a time-efficient tool for gaining insights into your website's performance.

Users of Diib appreciate its simplicity and user-friendly design, as well as its ability to provide actionable insights for improving SEO, speed, security, and user experience.


Source: Munch

As video becomes more and more present in search results, lots of SEOs are looking for easy ways to repurpose written content into YouTube videos, TikToks, and more. Enter Munch.

Munch AI is a leading content repurposing tool in the video editing category. It's designed to create, repurpose, and analyze content across multiple platforms. The platform uses artificial intelligence to extract the most engaging clips from your long-form videos, enabling you to create and distribute impactful content.

One of the key features of Munch AI is its ability to analyze engagement and control monetization. It provides insights into how your content is performing, allowing you to make data-driven decisions about your content strategy.

How to Use AI for SEO

Using an AI content tool can help improve your website’s SEO traffic by providing you with high-quality, targeted content. These tools use natural language processing (NLP) and machine learning algorithms to analyze user search intent and create tailored content that is more likely to rank higher in SERPs.

The AI can also identify which keywords are most relevant to the content topic and suggest ways to optimize existing and new content for better rankings. Additionally, AI content tools can help automate the process of creating optimized content. This automation allows you to spend less time manually optimizing each piece of content and more time focusing on other aspects of SEO or marketing, such as building backlinks or tracking analytics.

Overall, using an AI tool for SEO can help improve your website's ranking by providing high-quality, targeted content that is tailored to meet user intent. It also makes it easier and faster to create optimized content without having to spend a lot of time manually optimizing each piece.

Here are practical ways SEO pros are using AI right now:

Creating Content

AI content writing tools can be used to create a variety of different types of content, including blog posts, articles, website copy, product descriptions, social media posts, and more.

These tools use NLP technology to generate unique and compelling content in minutes rather than hours or days.

Additionally, they are able to suggest relevant keywords based on a given topic or query which helps ensure that your content is optimized for search engines and reaches the right audience.

How Does Google Feel About AI-Generated Content?

Google has officially taken a positive stance on the use of AI-generated content for SEO strategies as long as it meets certain criteria such as being original and providing value to readers.

It's important to remember that Google is still against low-quality content, whether it's generated by humans or AI. So it's important to use high-quality tools and to still have humans edit and fact-check the content.

Google obviously doesn't condone plagiarism or any other form of manipulation/black hat SEO tactics when using these types of tools so it’s important to be mindful when creating your own content with them.

SERP Research and Keyword Analysis

Chatbots can also be used to conduct keyword research and analysis, which is essential for any successful SEO campaign.

By leveraging the data gathered from users, chatbots can provide insights into what keywords people are searching for, as well as how they are being used in search engine results pages (SERPs). This information can then be used to optimize content for better rankings.

Additionally, it offers advanced features such as keyword classification which allows you to group related keywords together in order to optimize your SEO strategy even further.

Technical SEO

AI content tools can automate tedious and time-consuming tasks such as:

  • Creating static XML sitemaps
  • JSON-LD schema
  • Crawl directives for robots
  • Programmatic content projects

This saves time and resources, allowing you to focus on other aspects of your SEO strategy.

Content Strategy Development

Chatbots can also be used to develop a comprehensive content strategy that takes into account the user's needs and preferences. By understanding what users want, chatbots can help SEO professionals create content that is more likely to rank higher in SERPs and attract more visitors to the website or blog.

Improving User Experience

By providing quick answers to user queries, chatbots can improve the overall user experience on a website or blog. This improved user experience will lead to increased engagement with the website or blog, which in turn will result in higher rankings in SERPs due to increased dwell time on the site.

Enhanced Website Functionality and Ease of Use

Chatbots can also help enhance website functionality by providing automated responses that are tailored specifically to each user's needs and preferences. This makes it easier for users to navigate through a website or blog, resulting in improved usability which leads to better rankings in SERPs due to increased dwell time on the site as well as improved engagement with the content on the page.

Generate More Leads

Finally, chatbots can be used to generate more leads by engaging with potential customers who visit a website or blog looking for information about a particular product or service offered by an organization or business. By providing personalized responses based on each user's individual needs, chatbots can help increase conversions from potential customers into actual paying customers, resulting in more sales and revenue for an organization or business over time.

More on How Jasper Helps with SEO

Jasper offers a lot of ways to help you with SEO, but my current favorite is Jasper Chat.

Jasper Chat for...anything

With Chat, you can ask Jasper to help you, well, do anything.

Here are a few things you can do with Jasper Chat:

Want all the tips and tricks? Read more about using Jasper Chat for SEO.

Meta Description & Title Tag template

If you're more of a template person, Jasper offers several Meta Description & Title Tag templates to use for blogs, home pages, and service pages.

Content Workflows

Use our Workflows to help you quickly create:

  • New landing pages
  • Blog posts
  • Rewritten content for content refresh projects

Note: This article was most recently updated July 2023 with more relevant tools and use cases by Jasper's SEO lead, Krista Doyle.

Meet The Author:

Krista Doyle

Krista Doyle

SEO at Jasper

Krista Doyle is a writer-turned-SEO-nerd based in Austin, TX. By day she manages technical SEO and performance content right here at Jasper, by night she builds niche affiliate sites and explores Texas with her wife and their dog, Franklin.

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