Introducing Jasper Campaigns: A Revolutionary Way to Create End-to-End Marketing Campaigns

Jasper Campaigns securely enriches data models with key company details and brand identity so users can move quickly through their entire marketing strategy. With Campaigns, users can now create a unified brand voice across multiple channels, eliminating delays, maintaining control over asset creation and giving more time back to marketers. This is big because marketing teams often struggle to create a complete and unified marketing campaign between multiple platforms. Not only does this process take a lot of time but it also makes it difficult to maintain a consistent brand voice and identity across platforms and content assets — Campaigns solves this issue.

At Jasper, we believe that generative AI doesn’t have to mean losing your brand identity and voice. We know that speed is essential, but so is control. That’s why our platform enhances the most innovative models with your brand identity and key company details, allowing you to bring your brand voice wherever you create online.

How Jasper Campaigns can be used for seamless campaign creation: Wistia 

Wistia, a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place, used Campaigns to promote their webinar on “Video Marketing + AI: The Future of Creating Content at Scale.” 

“I was blown away by the AI-powered content generation - it produced posts in a snap and they were almost perfect right out of the box. It nailed our brand’s tone and style, making it super easy to have a consistent voice across all posts. The time it saved me on content creation was invaluable.” -Wistia team

With one brief, Wistia created an entire marketing campaign that included emails, a blog article, and social media posts. First they uploaded their brief, which contained all the necessary information about the webinar, tone of voice, and the target audience. Then, using Campaigns, the team generated all the assets seamlessly. And each team member could use the same brief to generate assets for their respective channels. 

The Wistia marketing team used Instant Magic, allowing them to easily create additional assets by just clicking on the content type they wanted to include. Then, Jasper built everything in their unique style and tone.

By using Campaigns, the Wistia team was able to save time on content creation. Instead of juggling multiple platforms or waiting on different team members to create their own briefs and manually maintain a brand voice, the team was able to collaborate asynchronously around a unified tone. With Campaigns, Wistia had control over their marketing campaign and enhanced their overall marketing strategy.

Caption: Email created with Campaigns by the Wistia team. 

"It was incredible to see how quickly Jasper can generate emails for us. The first time I put in a prompt for follow-up emails, I forgot to add minor details like a subject headline, but it still generated those, which was so helpful! It was cool to see how Jasper derived Wistia's voice just from our site, and could keep all the emails generated in our tone and style. It saved me a lot of time." 

Learn more about Campaigns here. 

Join our webinar on Friday June 16th to see Campaigns in action.