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AI Image Generators: A Complete Guide

How do AI image generators really work? Here’s how content marketers are using Jasper Art for better visual content development.

December 8, 2022
AI Image Generators: A Complete Guide
All Things Marketing
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In today’s tech-driven world, many of us are finally getting used to the idea of using artificial intelligence (AI) to perform routine, mundane tasks and repetitive processes. While artificial intelligence has begun to shape the future of nearly every industry, one of the most surprising outcomes of AI development has been its use for digital illustration and image creation. 

AI image generators can take text input and produce striking and detailed visuals. The results range from hyper-realistic to entertaining, giving users the ability to generate an image of anything they can fit into a text prompt.

Yes, anything. 

Here’s a bottle of ranch dressing testifying in a court of law:

So are AI image generators the world’s greatest gift to content marketing or just meme machines

It all depends on your creativity. Content creators and designers can use Jasper Art for blog posts, infographics, social posts, and ebooks. 

Consistently producing visuals can be a significant challenge for content creators. In fact, 76.6% of marketers in 2022 say developing visual content consistently is of very high difficulty.

AI image generators can solve a myriad of image-related pain points for content creators. Let’s look at how they work, and who’s using them.

What does an AI image generator do?

In short, an AI image generator creates an original image from a text input. This picture is created using an enormous data set of images and image descriptions. It can combine style, lighting, and color inputs to create a specific result.

But AI image generators do more than piece together information from other images. Through complex algorithms, they can contextually understand the subject, foreground, and background of an image. Then, they can successfully recreate images, modify them, or change perspectives.

Imagine your text prompt is, “a robot brushing his teeth in the mirror, in a pink bathroom, 3D render.” The AI will scan the internet to understand what a robot, toothbrush, bathroom, and mirror look like, and how this action takes place.

How does AI generate images?

Deep-learning machines have two distinct neural networks that accomplish image creation. This generative adversarial network (GAN), a concept created by Ian Goodfellow, works through two algorithms opposed to each other.

The first neural network is a generator that outputs new images from the existing data sets. The second network is a discriminator or classifier that checks how accurate the image is according to the text prompt.

This process can repeat a few times before the system decides the final image scores high in accuracy. But in real time, this means only a matter of seconds.

Variations of the GAN model can also create human faces that don’t exist. An innovative AI application that can solve privacy and anonymity concerns by creating fake photos vs. using real people’s faces.

How to use Jasper’s AI image generator: A look at text-to-image

Jasper’s AI Art creates original visuals in seconds while giving you greater control over the final result. We call it your “creative sidekick”—because the tool can drastically improve your creative content development process and efficiency. ​​

Here’s how you can get started with Jasper Art, in three easy steps.

First, go to your Jasper dashboard and select the “Art” tab on the right-side menu bar. 

A window will open where you can insert your criteria for the image you’d like to create. It asks for a brief description, e.g. “A woman reading a book in a cafe.”

Next, it’s time to select which style elements you want to use for your AI image. Fill in additional details such as the mood, medium, and style.

After filling everything out, it’s time to see your masterpiece—hit that “Create” button!

If you don’t like the output, you can always go back and try again. This time try using different words or being more descriptive to capture your vision. 

What makes Jasper Art different?

We have to admit, it’s fun experimenting with ridiculous prompts and watching AI churn out images. Different image generators will offer varying results—some way off the mark from what you asked. 

This is what makes Jasper Art impressive. 

Jasper was created to give professionals leverage in a competitive market. Not only is it one of the fastest tools, but Jasper Art also delivers high-quality images and visually stunning AI-generated art. 

Let’s look at some of the top benefits of using Jasper Art over other AI image generators:

Commercial use permissions

Jasper Art is one of the few AI image generator tools that gives you complete permission to use its images for commercial purposes.

This allows marketers to use watermark-free visuals to enhance their monetized content and advertising campaigns. What’s more, it empowers artists to sell their work using Jasper Art. 

Low cost

About 41% of marketers say stock photos performed the worst of all visuals in 2021. And yet, many content marketers continue using stock photos because they can be significantly more affordable than sourcing or producing original photos and graphics. 

But readers can usually tell when they’re looking at a stock photo—especially if they’ve seen it on another website. This is not a good look for your brand’s authenticity.

Jasper Art is priced for greater accessibility, at $20 per month. This makes it more affordable than most stock photo subscriptions while delivering unique images to each user.

Unlimited iterations

Yes, it takes Jasper less than 10 seconds to turn your text prompt into an image, but you’ll quickly realize that AI does make mistakes! Artwork and photos sometimes come out looking wrong, requiring you to adjust the text prompt to get different results.

AI also takes words literally—for example, the phrase “working on a laptop” might generate an image of your model sitting on top of a laptop. 

Look at this hilarious AI image from the prompt, “salmon swimming in a river,” which was generated by a competitor’s product: 


Many AI tools on the market operate on a pay-per-image credit model. This means you can easily use up your credits just refining or correcting images to get what you actually want.

To counter this, Jasper’s subscription model offers unlimited access, so users can generate as many images and iterations as necessary.

High resolution

Visual content that looks subpar defeats the purpose of using imaging tools. 

With Jasper you get high-quality, detailed images. By adding words like “ultra-realistic,” you can let Jasper know that you need a hyper-realistic image. 

Jasper Art is created at a standard 512 x 512 pixels—perfect for social media and content writing projects. 

How can content marketers use Jasper?

Coming up with visuals for a project requires a creative touch that not everyone has. But the next time you need the perfect feature image for a blog post, you don’t have to fret. 

Jasper Art provides various art styles to match the many projects content creators encounter. Here are just some of the ways Jasper can help you with content creation:

3D rendering

Its minimal, modern aesthetic makes 3D rendering a popular visual choice for marketers and advertisers. In the past, 3D rendering had to be done by a 3D artist with specialized software. 

Now, Jasper Art can accomplish the same goal in seconds—just remember to select 3D rendering as the style!

Realistic-looking photographs

Adding a photography shoot to your visual content budget can get excessive. 

Look at this photo-style image generated by Jasper:


Depicting the impossible

With Jasper Art, you can even create an image of something that’s impossible to shoot in real life—at a much lower cost than commissioning a digital illustration. 

For example, you can bring to life metaphors and figures of speech. Imagine seeing a real elephant in your living room, or a lawyer who is actually a shark.

Want to demonstrate how some offices using outdated systems are dinosaurs? Now you can:

Prompt: Dinosaurs wearing formal attire and attending a business meeting in a corporate world

How else can you use Jasper Art? 

Artificial intelligence is being leveraged in several industries, and we’ll likely see Jasper Art increasingly used in innovative applications as time goes on. 

Right now, content agencies and freelance writers use Jasper AI to quickly enrich text-heavy content at scale. But when they try to source stock photos, they end up losing those time savings to heavy scrolling and hunting for the right images. A tool like Jasper Art speeds up and simplifies this process. 

Digital creators, illustrators, and designers are also warming up to the tool. AI image generation initially brought about fear of job displacement in the creative industry. Now, artists regularly use it as a personal assistant to increase efficiency. 

Benjamin Von Wong, a Canadian artist who creates environmental-awareness art installations, said AI image generation allows him to visualize ideas without needing to draw them. “Rather than needing to sketch out concepts, I can simply generate them through different prompt phrases.”

Cosmopolitan released the first AI-created magazine cover in June 2022, with the use of DALL•E 2 (one of the underlying AI systems for Jasper Art). Digital artist Karen X. Cheng worked on the project to help the AI understand the magazine’s visual needs and then fine-tune the text prompt. 

These real-world examples further prove that AI image generation isn’t just a shortcut, but it is a legitimate mode of expression and creative decision by itself. 

AI images: The designer's new best friend

As AI capabilities reach new frontiers, our ways of interacting with them will only increase. While many believe AI image generation isn’t art, but just a rendering and remixing of original ideas, we believe disruptive technology paves the path for greater human innovation and creative freedom. 

Jasper Art has already changed the game for content marketers, increasing their efficiency and enriching their content.

Are you ready to create your first AI-generated image? Sign up for Jasper Art today. 


Meet the author

Austin Distel
Marketing @ Jasper

Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.

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