Your SEO title tags are often the first thing searchers will see. Give them a makeover with our top tips and tricks to stand out in the search results.
When you run a search on Google, you’re faced with a wealth of options. But how do you choose which one to click? Nine times out of ten, it’ll be the result with the most compelling title tag (a.k.a the title of the search result).
Each of these results promises to provide email marketing tips, but the titles present them in different ways. They might seem like a simple ingredient of a webpage, but they can have a huge impact on click-throughs and your ranking in general.
Here’s everything you need to know about creating engaging page title tags.
An SEO title is a tag applied to the HTML code of a webpage to specify what the page is called. In its raw form, it looks like this:
You’ll mostly see this title displayed in the SERPs, on web browser tabs, and on social media when someone shares the page. Its purpose is to let searchers (and social media users) know what they can expect from a webpage. This also indicates to search engines what the page is about so they can rank them accordingly with the most relevant keywords.
There are two goals you want to achieve with your SEO title tags:
Now that your SEO titles are prepped for the search engines, it’s time to start actually writing them. Here are some best practices to bear in mind when you start drafting to make sure you’re putting your best foot forward.
Tempted to write your SEO meta title in all caps? Don’t. It might make it stand out, but it’ll be standing out for all the wrong reasons. Instead, opt for sentence case or title case.
You might be trying to impress Google, but Google’s trying to impress its users - who are, in fact, human. Don’t shoehorn a ton of keywords into your titles in an attempt to influence your ranking. Instead, write as if you were speaking to your audience - what would they want to know about your page?
Searchers are often looking for an answer to their question or search query right away. If you can offer a speedy solution or a quick win in your title tag, do it. For example, using the words “quick” or “simple” can increase click-throughs, but you can take it one step further and highlight how quickly a reader can solve a problem. To do this, use words and phrases like “in X minutes”, “in one day”, “today”, and “now”.
Not every brand is a household name, but if you’re pretty well-known in your industry there’s absolutely no harm in calling out your brand in your SEO title tag. This will instill credibility and cement brand awareness while also ensuring you become a go-to resource in your industry.
List posts are big. People love them because they offer information in an easily-scannable format that has a familiar structure. If your page includes a list in any shape or form, always include a number in your title tag.
Searchers are mere mortals who have feelings and emotions. Using power (or emotion-driven) words in your SEO title tags can give them the nudge they need to click through to your webpage.
Some sample power words include:
Note the difference between these two examples:
You only have a small amount of space to play around with when it comes to your SEO title tags, but you can always use punctuation to make them more appealing. Try using parentheses or brackets to break up the title and add extra information and context about your page.
Check out these examples:
Title generation is one of many ways you can leverage AI for SEO. Don’t know where to start? Jasper has a selection of SEO title tag templates, each of which is geared to a different type of page.
It’s particularly helpful when you need to create SEO title tags in bulk (which can be a nightmare if you’ve got multiple pages to edit during an SEO audit).
Simply enter your company name, the title of your blog post, and what it’s about and Jasper will generate a selection of title tags and your meta descriptions.
Plug in a bit about your company and your target keyword and Jasper will do all the hard work for you.
Write a little bit about the product and Jasper will create a selection of title tags that incorporate that information.
Let Jasper know what service you’re promoting and the powerful AI content generator will come up with a number of potential tags for you.
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