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Looking to revamp your SEO strategy to win higher search rankings on Google? This actionable and detailed 7-step guide has all the answers you need.
The year is 2015. Google has just launched the Hummingbird algorithm. As soon as the algorithm comes into action, your website traffic starts to tank, and your rankings are dipping faster than ever. You're left wondering about the causes behind this collapse, but the damage is already done.
Most businesses and marketers go through this nightmare every time there’s a new Google algorithm update.
Why? It's because most players consider search engine optimization to be a one-and-done strategy. But in reality, you can reap the actual benefits of SEO only in the long run, focusing on delivering real value rather than creating content for the sake of rankings.
This guide will uncover seven actionable tips to produce long-term results and rank higher on Google. Let's get started!
Organic search can be a game-changer for your content marketing strategy—49% of marketers agree and claim SEO brings the highest ROI for them. But acing every search query you target is no cakewalk. It’s a constant process of trial and error where you need a clear strategy to succeed.
So, let’s look at seven best practices to design a fail-proof SEO strategy for higher rankings on Google:
Fact: 53% of visitors will leave your site if the loading time is more than 3 seconds.
The fact that so many visitors leave your website within a few seconds tells Google that your site’s user experience is poor. With the launch of Core Web Vitals, Google now considers the on-site user experience of any webpage as a critical ranking factor.
Here are a few key points to remember when optimizing your website UX and SEO:
Jasper's Content Improver template can help you meet the search intent and boost your click through rate significantly. You only have to put the content into the template and choose the ideal tone of voice—the tool will work its magic to make the content better.
User experience is more than a nice-to-have for your SEO strategy. With every upcoming Google update, the focus will shift increasingly towards UX signals to determine the pagerank.
High-volume keywords have always been a priority for SEO success. But what if there was another way to reach your target audience and get an edge over your competition? The good news: there is a way.
Low-volume keywords are the underdogs to unlock organic traffic and double down on the transactional intent especially if your website doesn’t have high domain authority. With low-volume keywords, you can:
Here's a case in point. While EdgePoint Learning doesn't rank anywhere on the first results page for the high-volume keyword "learning management system," it ranks on the first page for the low-volume and niched keyword "learning management system for small business."
Put simply, underperforming keywords allow you to snag the top SERP results from bigger competitors and tap into a more commercial search intent. Remember to target specific, long-tail keywords relevant to your buyer personas and push your product or service.
Keyword research is an invaluable part of your SEO strategy. But to get the best out of your keyword research, you need to strategically identify and classify all your keywords before you start creating content around them.
Let’s look at a few keyword categories you can consider:
This detailed keyword classification can add the right direction to your content strategy roadmap. You'll also have a better chance to experiment with different keywords and use a combination of the best-performing lot.
Keyword-specific content lies at the core of any SEO strategy. But there’s a lot more to SEO-rich content than just keywords.
Your content shows Google that you’re an industry expert with topical expertise over the target keywords. So, how can you create this high-quality content that proves your expertise and authority? Through three critical steps:
The quality of your content demonstrates your subject matter expertise to win higher SERP ranks for any keyword. But the biggest challenge for most businesses can be finding the right strategists and writers to produce this original, in-depth, and brand-aligned content.
Jasper AI can do all the heavy lifting for you if you're struggling to create content at the right momentum. This AI-powered writing assistant can do everything—from brainstorming topics and creating outlines to producing content in 50 formats. So, creating quality content at scale is now easier than ever.
Besides building a seamless user experience and identifying your best keywords, your SEO strategy should also analyze what your competitors are doing. Review what's already out there for every keyword and chalk out the best ways to create something better than the current results.
You can analyze your competition and gain an advantage in more than one way:
Outranking existing pages is easy when you know how it’s done. Keep building your website authority and produce intent-driven content to match the readers’ expectations.
It’s no surprise that nearly 75% of all online traffic will come from mobile devices by 2025. This statistic makes it even more critical to optimize your website for mobile browsing and win higher rankings.
Let’s look at a few proven strategies to make your website mobile-friendly:
Mobile is becoming an increasingly crucial part of any SEO strategy. So, remember to optimize your site for mobile SEO to maximize the results. Monitor selected metrics on Google Analytics—like search visibility, dwell time, impressions, and rank position—to iterate your strategy as per the results.
Jasper helps you optimize your homepage with on-point titles and meta descriptions. You can put a one-line description of your brand and the keywords you want to target to get three great options to choose from.
Links can make or break your SEO game. All your efforts can fall flat without an effective link-building strategy. A lot goes into link building. But you have to focus on three main aspects:
Don’t overlook the importance of building quality links for your SEO success. Conduct periodic audits and be on the lookout for poor links potentially harming your DA score.
Winning a higher search rank seems like too much work, but it doesn’t have to be. A well-informed strategy can skyrocket your results.
But there’s only one catch: instead of obsessing over ranking higher on Google, keep your eyes on building authority through a seamless user experience, quality content, user-friendly interface, and healthy links.
If you’re short on resources for the content production part, Jasper is at your service. Sign up on Jasper today and explore its feature-packed functionality for marketers and businesses to ace search engines.
Austin Distel is the Sr. Director of Marketing at Jasper, your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at distel.com.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.