Jasper in Review: How Marketers Used Jasper in 2025

As a member of the product team at Jasper, I get a front-row seat to how marketers actually use our platform every day. As the year comes to a close, I know you’re seeing a lot of “what’s next for AI” predictions (we even have our own!), but I’d like to focus on what really happened inside Jasper this year. Taking a look at the numbers and user patterns reveals how our customers and enterprise marketing teams used AI in 2025.

Here’s what stood out in the product data this year.

1. There were over 76 million generations in Jasper.

That kind of scale shows just how deeply teams have woven AI into their day-to-day processes. Jasper became a core engine for content creation, powering everything from campaign launches to AEO/GEO/SEO content refreshes.

2. Jasper users built 5,800+ custom apps.

As teams navigated complex industry challenges, they used Jasper Studio, a no-code app builder, to create apps customized to each user’s and company’s use case—without waiting on IT. By cementing unique requirements into repeatable workflows, marketers standardized operations and enforced strict brand governance. This approach allows teams to leverage custom logic alongside Jasper IQ, ensuring every output fits specific business needs.

3. The most popular new app was AEO/GEO/SEO Rewriter.

It’s no secret that AI search has rattled marketers in 2025. This was obvious with the spike in usage of the AEO/GEO/SEO Rewriter app, new as of three months ago and by far the fastest-growing app in Jasper’s app library. I saw teams using it to adapt their content for emerging search trends and optimize for visibility across different platforms. Our webinar on AEO/GEO with Semrush was also the most popular webinar we had in 2025—and it showcases a demo of the AEO/GEO/SEO Rewriter app in action—which reinforced marketers’ focus on keeping their brands discoverable in AI search. 

4. Top app types were Web Content, Social, and Translation.

While the year’s most popular new app focused on emerging trends, overall app trends point to the continued importance of core marketing tactics. Web Content, Social, and Translation ranked as top app types by usage in Q4. For both traditional and AI search, high-quality, channel-optimized content that supports discovery, reach, and relevance is key.

The top ten most-used apps were:

1. Blog Post
2. Image Generator
3. Content Translator
4. LinkedIn Post
5. Listicle
6. Landing Page
7. Product Description
8. Instagram Caption
9. Meta Title and Description
10. Email Campaign

Seeing the Listicles and Meta Title and Description apps driving usage reinforces how AI search has infiltrated marketing teams in 2025. Both these tactics are influential for GEO and AEO discovery.

5. Jasper powered 2.5 million campaign assets that went to market.

Behind each asset that went to market was a team working together to scale ideas more efficiently, drive consistent brand voice, and create personalized content that resonated with their audience. This year, we launched Canvas as a purpose-built workspace for marketers to collaborate. Looking to the future with Grid, an easy-to-use, collaborative spreadsheet, teams will be able to continue to scale content operations together. 

6. Jasper’s proprietary image models enhanced 82 million images.

Teams put Jasper’s own image models to work this year, processing millions of images across a wide variety of use cases. Top use cases were removing backgrounds (26 million API calls) and upscaling (5.6 million API calls). Unlike generic image tools optimized for visual novelty, Jasper’s models are built for pixel-perfect outputs, giving marketers the precision they need for accurate, on-brand creative at scale. This level of visual production shows how essential streamlined image editing has become for marketing teams working quickly and managing quality at scale.

7. Jasper users created over 69,500 unique Brand Voices.

Creating thousands of Brand Voices—from your CEO’s voice to Gen Z audiences—in Jasper shows marketers are prioritizing brand distinctiveness and active governance with AI. Teams are strategically encoding tone and values, turning static brand guides into living frameworks for consistent, authentic communication across every channel and campaign.

8. Jasper users created over 26,600 different Audiences.

We launched Audiences this year, a customer-favorite, and the rapid adoption tells us where marketing is headed. Generic outreach doesn’t cut it anymore. Instead, teams are using AI to operationalize deep personalization, making sure every campaign speaks directly to the specific segments that drive real performance.

Looking ahead to 2026

It’s been fascinating to watch how marketers have pushed Jasper’s capabilities further than ever this year. The data highlights how quickly teams are moving and adapting. I’m looking forward to seeing how these trends evolve, and how marketers continue to redefine what’s possible in 2026.

On the topic of evolving trends, check out 3 predictions for AI in marketing from our CMO, Loreal Lynch.