Three Use Cases for Personalization at Scale with Jasper

According to eMarketer research, 91% of marketers plan to increase content output over the next year, and 46% expect to produce 3-5% more than before. Still, less than half of that group say their processes are scalable. Add personalization into the mix, and it gets even more complex.

For forward-thinking marketing organizations, AI content personalization is the solution. McKinsey calls it the “next frontier of personalization,” offering a way for brands to meet the rising demand for personalized content at scale, without sacrificing the quality that’s earned them trust. 

McKinsey also notes that choosing the right AI tools is now a foundational differentiator for companies ready to move now into this AI-accelerated era of content creation. Jasper is built for marketing teams pursuing this goal, removing the operational friction that has made personalization at scale challenging in the past.

AI content personalization: 3 top use cases with Jasper

Across industries and business functions, Jasper is helping teams personalize faster, more accurately, and with less manual lift. These three top use cases are showing how Jasper clients are putting the platform’s capabilities into strategic action to engage top audiences and drive higher ROI from their content investments.

Use case #1: Tailored outreach for high-value accounts

Teams running ABM or targeted outreach to high-value accounts need tailored messaging. One study found 85% of marketers say personalization significantly helps to build stronger client relationships, key to engagement for high-value target accounts. Still, it’s not easy to do at scale. Jasper automates the heavy lifting.

With Jasper, teams can:

• Pull account and contact data directly from platforms like Salesforce, HubSpot, or uploaded lists
• Enrich records using Jasper IQ, Research Agent, and web search (recent company news, leadership shifts, product launches)
• Generate account-specific outreach emails, pitches, nurture sequences, and follow-ups that match brand voice.

This saves hours of manual research and writing once required for every account, opening up more time for genuine client engagement. It also ensures that outreach aligns with each account’s unique goals and pain points, something clients expect when they’re looking for a white-glove experience.

Media and publishing company Trusted Media Brands uses Jasper to bring this level of personalization into their RFP process. Competing with major digital platforms requires a sharp approach to proposal development with high creativity and data-backed insight.

With Jasper, their team connected important data from their CRM and created a custom data workflow and RFP application, scaling the proposal development process while also enhancing the level of personalization included in each one. Since then, they’ve seen a 37.5% increase in RFP responses year over year.

Use case #2: Event and campaign personalization at scale

Today’s consumers use more than ten channels to engage with brands during their decision journeys. To gain visibility across these channels and engage with prospects who use them, teams need multichannel campaigns with consistent messaging across platforms: email, paid ads, search, landing pages, social and more. Teams often run several campaigns simultaneously, all with a need for personalization and segmentation.

With Jasper, teams can:

• Use Jasper IQ to keep brand voice, persona details, and product context cohesive and consistent across assets
• Pull insights from Research Agent and Optimization Agent to shape messaging by segment or funnel stage
• Generate personalized versions of landing pages, ads, nurture emails, objection handling content, and even proposals
• Filters contacts based on region, seniority, ICP match, or engagement patterns to create accurate segments
• Generate personalized emails, SMS messages, social content, ads, landing pages, and nurture content for each segment
• Adapt messaging automatically for industries, personas, or funnel stages

With this level of personalization, every audience segment receives content that speaks directly to their challenges. Sales, demand gen, and content teams stay aligned because everything is grounded in shared brand and audience intelligence, and scaling can be done without expanding headcount.

Use Case #3: Research-driven personalization for strategic initiatives

Strategic marketing initiatives, such as product launches or vertical plays require deeper personalization than just audience segmentation. They depend on accurate market context, real-time competitive signals, and up-to-date account intelligence, so messaging actually resonates.

With Jasper, teams can:

• Pull and prioritize customer data with the Personalization Agent by ingesting records from key sources (ex: Salesforce, Jasper IQ, or CSVs), filtering accounts by firmographics and buying signals, and adding real-time market insights
• Enrich account records in Canvas so each target gets personalization that reflects their market reality rather than generic profile data
• Use Jasper IQ to anchor everything in brand voice, product knowledge, and persona insights
• Generate high-stakes assets like personalized proposals, competitive one-pagers, ROI arguments, positioning statements, and tailored follow-ups

With these capabilities, teams can quickly execute strategic, high-quality personalization for competitive moments that would have otherwise required significant manual research. Messaging reflects both what’s happening inside each account and in their environment, reacting quickly when markets change or branding and positioning updates are needed.

Putting AI personalization into action

Marketing personalization is the status quo for every industry, channel, and audience. The challenge now isn’t whether to personalize but how to do it at the speed, scale, and consistency modern marketing demands. With AI as the next frontier of personalization, it is crucial to choose the right tools to personalize with confidence that your content will always stay engaging and true to your brand.

Jasper gives teams that foundation. AI Agents, Jasper IQ, and integrated data workflows remove the manual lift that once made personalization slow and fragmented. With an AI content automation platform in place, teams can deliver high-quality, audience-aligned content at scale.

Learn more about Jasper Agents.