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Platform Overview

From advanced language models to context-aware intelligence and intuitive agents, Jasper’s rich product experience is designed to meet marketers where they work—so they can customize AI for how they work.

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Purpose-built agents that execute end-to-end marketing workflows

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A structured workflow system that enables repeatability and scale.

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Find tips, advice, and practical use cases to advance your AI marketing strategy.

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Accelerate Market Intelligence with the Research Agent

Market intelligence drives every successful campaign, but traditional research eats hours you don't have. The Research Agent transforms complex, multi-step research into comprehensive, cited reports in minutes, not days. Built by Jasper to integrate directly with your Brand Voice, Style Guide, Audiences, Visual Guidelines, and Knowledge Base, this Agent plans, researches, analyzes, and adapts across multiple sources while you focus on strategy.

Whether you're conducting competitive analyses, exploring new markets, or preparing for major launches, the Research Agent delivers actionable insights with full citations—ready to share, export, or integrate into your next campaign.

What is the Research Agent?

The Research Agent is an advanced market intelligence tool that conducts multi-step research workflows within Jasper's platform. Unlike instant-answer chat tools, this Agent handles complex queries by navigating multiple sources, synthesizing data, and delivering comprehensive reports with full citations. It organizes information according to your specific instructions, adapts its approach based on your clarifying inputs, and presents findings in an accessible format aligned with your Jasper IQ.

The Agent differentiates itself through real-time process visibility—you can watch as it searches, reads, and compiles data—and flexible input options that let you specify sources, exclude domains, and refine the research scope through clarifying questions. Every report includes clickable source links for verification and deeper investigation.

How the Research Agent works

The Research Agent transforms your research question into a fully cited, comprehensive report in 2–10 minutes by planning its approach, gathering data from multiple sources, analyzing findings, and organizing insights according to your specifications. It adapts in real time based on your clarifying responses and source preferences, ensuring accuracy and relevance while maintaining alignment with your Jasper Knowledge Base.

Black background with a white grid pattern of evenly spaced horizontal and vertical lines forming small rectangular cells.

Key benefits of the Research Agent

Eliminate hours of manual research

The Agent completes comprehensive market intelligence workflows in minutes, freeing your team to focus on strategy, creative development, and execution rather than data gathering.

Ensure accuracy with full citations

Every insight includes clickable source links, enabling immediate verification and deeper investigation while building trust in your findings across stakeholders.

Maintain brand alignment across research outputs

Reports integrate seamlessly with your Jasper Knowledge Base, ensuring consistency in terminology, positioning, and strategic focus when research informs downstream content creation.

Control research scope and sources

Specify which domains to include or exclude, answer clarifying questions to narrow focus, and guide the Agent toward the most relevant data for your specific objectives.

Enable seamless team collaboration

Share research findings instantly with collaborators, add reports to your Knowledge Base for universal access, or export in preferred formats for presentations and strategic planning sessions.

Adapt research approach in real time

The Agent asks clarifying questions and adjusts its methodology based on your responses, ensuring the final report addresses your precise needs rather than delivering generic results.

Use cases for the Research Agent

Competitive positioning analysis for SaaS launches

A B2B SaaS company uses the Research Agent to analyze competitor offerings, pricing models, and customer feedback before a new project management feature launch.

Market entry research for e-commerce expansion

An e-commerce brand deploys the Research Agent to analyze regional consumer preferences, regulatory requirements, and competitive landscapes across European target countries.

Healthcare technology comparison for marketing campaigns

A healthcare technology company uses the Research Agent to compare features, security standards, and patient outcomes across competing telehealth platforms.

Quarterly trend analysis for B2B content strategy

A B2B marketing agency uses the Research Agent to identify emerging trends and inform editorial calendars and campaign themes across client industries.

Audience insight gathering for campaign planning

A digital marketing team uses the Research Agent to analyze pain points, decision-making factors, and information sources for first-time homebuyer campaigns.

Regulatory landscape assessment for financial services marketing

A financial services firm uses the Research Agent to analyze regulatory requirements, disclosure standards, and compliance best practices across jurisdictions.

AGENT NAME:

Research

INCLUDED IN:

Pro

Business

Business Only

USED FOR:

Blog & Long-form

→

Creating Content

→

Strategy & Planning

→

Product Marketers

→

PR & Communications

→

Planning Content

→

Content Marketers

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What is the Research Agent?

Key benefits of the Research Agent

Use cases for the Research Agent

Common questions about the Research Agent

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FAQs

Common questions about the Research Agent

The Agent typically completes comprehensive research in 2–10 minutes, depending on query complexity and the number of sources analyzed. More focused queries generally process faster.

Yes. During setup, you can specify domains to include or exclude. This ensures the Agent focuses on sources that meet your credibility standards and research objectives.

Add reports to your Knowledge Base for team-wide access, export as PDFs, or share your Canvas with collaborators for real-time editing.

No. The Research Agent analyzes publicly available sources only. Add proprietary information to your Jasper Knowledge Base to reference it in other Agents.

Every report includes full citations with clickable source links, enabling immediate verification of claims and building stakeholder confidence.

Refine your inputs and run the Agent again. More detailed prompts, source specifications, and clarifying questions typically yield more precise results.

The State of AI in Marketing 2026

About Jasper

Accelerate Market Intelligence with the Research Agent

What is the Research Agent?

How the Research Agent works

Key benefits of the Research Agent

Eliminate hours of manual research

Ensure accuracy with full citations

Maintain brand alignment across research outputs

Control research scope and sources

Enable seamless team collaboration

Adapt research approach in real time

Use cases for the Research Agent

Competitive positioning analysis for SaaS launches

Market entry research for e-commerce expansion

Healthcare technology comparison for marketing campaigns

Quarterly trend analysis for B2B content strategy

Audience insight gathering for campaign planning

Regulatory landscape assessment for financial services marketing

Research

Table of contents

Common questions about the Research Agent

How long does the Research Agent take to complete a report?

Can I control which sources the Research Agent uses?

How do I use Research Agent reports with other Jasper tools?

Does the Research Agent access internal company data?

How does the Research Agent maintain accuracy?

What happens if the research results don't meet my needs?

Drive strategic decisions with market intelligence that takes minutes, not days