Highlights from Jasper Assembly: Scaling Content with Confidence

This week in San Diego, an exclusive group of Jasper customers and marketing visionaries came together at Jasper Assembly to chart the next frontier for AI in marketing. The event was crafted as a collaborative forum for leaders to dive deep into the strategies and tools driving the most impactful advancements in AI-powered content. 

I noticed a common thread across sessions and conversations: the best results come when AI is paired with clear ownership, measurable goals, and repeatable workflows. With a focus on practical transformation, Assembly highlighted the importance of building scalable systems, navigating change, and championing quality. 

Scaling content with AI

A core message from Assembly was clear: scaling your content pipeline with AI doesn’t mean sacrificing brand quality or performance. Jasper’s Chief Product Officer, Bryan Tsao, and Chief Customer Officer, Zach Anderson, joined me for a conversation about how transformation comes not from isolated AI tools, but from system-wide strategies anchored in business goals. 

Watch the conversation about the future of content pipelines on-demand.

Attendees learned how AI-powered content engines can empower teams to increase output while strengthening brand identity, supported by Jasper’s evolving product roadmap. The sessions also tackled the ways search and discovery are fundamentally shifting with the impact of LLMs and conversational search. The verdict: adaptability is essential, and producing engaging, authoritative content at scale gives organizations a real competitive edge.

Navigating AI governance and team transformation

Clear and consistent governance is the backbone of successful AI adoption in regulated industries. Esther Chung, Head of Communications & Content at Jasper, led a panel discussion with Ken Boney, Director, Marketing Technology Office at NetApp; Madelene Glomsten, Head of Digital Marketing at Sanofi; and John Dotto, SVP Content Marketing at U.S. Bank. 

Together, they emphasized that collaboration across marketing, legal, and compliance is essential for upholding brand voice and organizational standards at every step, empowering teams to scale their efforts confidently while safeguarding security and compliance.

While technology is powerful, Assembly reinforced that people are the true catalysts for lasting transformation. Change management and upskilling featured prominently in the conversation with Raakhi Agrawal, Managing Director & Partner at BCG. Building AI-ready teams means nurturing curiosity and cultivating an environment of continuous learning. Organizations can turn these principles into measurable marketing impact, ensuring that both people and technology grow in tandem.

Watch the conversation about unlocking people for AI transformation on-demand.

Building community and connections

More than just a series of sessions, Assembly was designed for genuine connection. I saw firsthand how peer connection accelerates adoption. Some of the best playbooks emerged not from slides, but from hallway conversations and shared San Diego adventures. 

Whether hiking the scenic Torrey Pines, kayaking La Jolla’s sea caves, or unwinding on a catamaran, attendees found new energy and inspiration outside of the formal agenda. These experiences fostered real relationships and opened doors for candid conversations, culminating in a memorable dinner that reinforced the strength of this unique community.

Turning insights into action

Jasper Assembly showed that the future of marketing is built by leaders ready to embrace change and champion innovation—not just in technology, but in their teams and communities. I’m committed to bringing these lessons back to our roadmap so Jasper continues to meet marketers where they work. helping them build resilient content pipelines for the next era of discovery.

Thank you to all who made Assembly such a dynamic, inspiring gathering.

Catch a replay of the Jasper Assembly Keynote and learn about the future of content pipelines.