Struggling to write about yourself? These personal bio examples show how you can talk about your professional and personal life in a creative, engaging way.
Personal bios can be hard to write. Waxing lyrical about yourself can be uncomfortable, especially in the context of professional achievements and amazing things you’ve done.
But, in a world where we’re often separated from other humans via a screen, your personal bio is one of the easiest ways for a company, colleague, or a potential lead to learn more about you.
If you don’t know what to include or how to get started, we’ve pulled together some personal bio examples that showcase a handful of creative and engaging ways to present yourself on your social media accounts, your personal website, and on any bylined articles you write outside of your site.
We also provide some cool personal bio generator templates from our AI marketing platform, Jasper. Now you won’t have to scramble around at the last minute to come up with a short bio of yourself when you’re suddenly asked to send one over via email!
You might wonder what the big deal is—it’s just a bio, right? Do people even read them? The answer is actually, yes; they do. Personal bios can be a great way to find out more about the person behind a website or an article. This helps establish a connection and encourages readers to relate to you.
The thing is, you might not think a lot of people care about where you went to school or what you like to do in your spare time, but you just don’t know who’s reading your professional bio.
It might be a hotshot manager for your dream company who also loves to spend their weekends kayaking the coast. Or it might be the marketer for a well-known brand looking for a writer.
Learning little nuggets of information about you can put you ahead of other candidates they’re researching or other freelancers they’re in talks with. It could be the difference between getting that contract and not.
Your resume is a list of your professional roles. Your personal bio digs deeper than this and gives readers an insight into things like:
Understanding this information can help them see if you’d be a good fit, or if you have the personal qualities they’re looking for in someone they want to work with. This information also helps you connect better with like-minded people.
Say, for example, you’re scrolling through Twitter, see a fun Tweet, and click on the person’s bio only to find out they also run 5km every evening and are passionate about addressing climate change. Chances are, you’re going to want to connect with them.
Crafting a compelling personal bio is essential for making a strong impression. Your bio should be concise yet impactful, providing a glimpse into who you are and what you stand for. Let's dive into the components that make a personal bio truly powerful:
Incorporating both personal and professional details in your bio is key to offering a holistic view of your identity.
Sharing your hobbies, interests, and background not only showcases your unique personality but also makes you more approachable and adds a personal touch to your profile. Personal stories that align with your values and professional repertoire are a good way to connect with your audience.
On the other side of the same coin, showcasing professional details like work experience, skills, and achievements highlights your expertise and establishes your credibility within your field.
Combining personal and professional aspects in a personal bio creates a compelling narrative that offers a comprehensive view of an individual. This powerful blend paints a well-rounded picture, demonstrating both the human side and the professional prowess of the individual, making the bio more memorable and impactful.
Showcasing your achievements and credentials is fundamental to establishing your credibility upon first impression. It is important to recognize that individuals reviewing your profile may only briefly examine your bio, so highlighting these achievements and credentials is imperative. Make sure to present a comprehensive snapshot of your professional capabilities and successes, reinforcing your position as a distinguished expert in your field.
Including a call to action in your personal bio, like encouraging visitors to click a website link, is crucial for engaging your audience and motivating them to act.
By offering a clear and concise direction on the desired next steps for the reader, you effectively guide them towards delving deeper into learning about you, your work, or the services you provide. This will not only enhance the user experience by removing any ambiguity but also strategically guides interest towards areas you wish to highlight, like the next step in the sales funnel or a high converting blog article.
Well-crafted calls to action can boost your website traffic, foster engagement, and play a pivotal role in meeting your objectives, whether that’s attracting more clients, expanding your follower base, or unlocking new opportunities.
It's a powerful way to make your bio bring you closer to achieving your goals and shouldn’t be missed.
Before we share some creative bio examples, let’s take a look at what your personal biography should include. Bear in mind that this will vary depending on what platform you’re posting it on (platforms like Twitter and Instagram have a limited word count).
However, you can have a “master” bio that you pull snippets from for other platforms. Not only does this keep your messaging cohesive across platforms, but it makes it easy to get a bio together at short notice because you already have all the information you need written down.
To write an Instagram bio that drives traffic to your website, you need to write a concise (150 characters or less) and engaging description of yourself or your brand.
Begin with an engaging hook or tagline to capture the reader's interest immediately.
Then, emphasize what distinguishes you from competitors, showcasing your unique selling propositions. Entice visitors with a compelling call-to-action to explore further by clicking the link in your bio to access your website. Use emojis or symbols to add flair and break up the text, injecting personality into your message.
It's essential to keep your X (Twitter) bio concise and impactful. Twitter bios have a character limit of 160 characters, so you’ll need to keep things short and sweet.
It's important to remember to periodically refresh your bio, making sure it accurately reflects any updates or changes in your business operations. This practice ensures that your bio remains current and relevant, communicating your business's evolution and current focus to your audience. Keeping your bio updated is a simple yet effective way to engage and inform your followers about the latest developments in your business.
Using platforms like Jasper helps you create a bio that grabs attention, boosts engagement, and drives traffic to your business. This strategy is key to building a strong online presence and fostering your business's growth and success.
For this exercise, let’s focus on what you need to include in a personal bio on your website. This will be your “master” bio as it’ll probably be the longest and go into the most detail.
People who are poking around on your website have already shown an interest in who you are and what you do, so they’re more likely to stick around and read a longer bio. Here’s what you should include:
The life you live now isn’t the same life you were living ten, five, or even two years ago. Your personal bio should reflect your current situation, which means it’ll probably need to be regularly updated.
If you’re not sure about when to give it a refresh, consider:
Schedule time every few months to go back over your personal bio and see if everything is still true and up-to-date.
Your personal bio can be displayed anywhere that you might want people to find out more about you. Often, this will be places like social media, your website, guest post bylines, or your speaker profile, but you can also include it in other marketing materials like flyers for events you’re hosting or the blurb for your latest ebook.
Sally includes what she does and who she does it for, as well as a humorous bit of information about her and her contact information—all within Twitter’s 160 character limit.
Kash showcases his accomplishments as well as a bit of backstory about what he’s doing and how long he’s been doing it.
Jay shares his mission in his Twitter bio, as well as what he’s best known for.
Liz of Grey & Scout introduces herself and tells her followers what they can expect to see from her—not an easy feat with such a limited word count.
In this guest author byline, Justin uses the third person to introduce who he is and what he does, as well as share his goal with readers.
Katrina uses her LinkedIn bio to tell a story. Readers are hooked from the first sentence, but she also gives key insights into her specialties and achievements.
Karen does things a bit differently with her LinkedIn summary and lists out key things readers might want to know about her and her career.
Katie starts her LinkedIn bio with an analogy that serves to hook readers from the start. From there, she branches out into how it relates to her profession, as well as her key achievements and career highlights.
Dave Harland’s About Page shares the story of how he got into writing. At the end, he highlights his experience and why this story has helped him become a go-to copywriter.
Gummi Sig begins his bio in the third person before diving into first-person storytelling mode. Perhaps the best part about this personal bio is the call to action at the end that encourages potential leads to get in touch.
Leigh Whipday of Toy Fight has a short professional bio on the website. It includes both his professional achievements as well as insights about his life outside of work to attract his target audience.
Blake includes both a short and a long version of his bio so that readers can choose the best option for them. Both include what he does as well as personal anecdotes about his life and business.
Besides a short professional bio that’s more focused on her work, Kaleigh Moore also has a personal bio on her site. It goes into detail about her first e-commerce business and how it led her into writing for the biggest names in e-commerce. It also shares some fun facts and photos of Kaleigh.
Carlos Gil does a good job of using limited space wisely, mentioning accomplishments, what he does and for who, as well as what he’s working on.
Co-founder of Harlow, Samantha Anderl, uses her personal Instagram bio not only to promote the company but also to give some insight into her personality. As this bio shows, a little humor can go a long way in attracting like-minded people to both you and your business.
Struggling with a blank page? Not sure which words to put down first? Overwhelmed by all the great professional bio examples out there and have now got writer’s paralysis? That's where an AI writing assistant can come in handy. Jasper’s personal bio template, in particular, can save the day.
Simply plug in a few key pieces of information about yourself (use the list we mentioned above as a starting point) and choose the tone of voice you want to portray. Jasper will then work its AI magic and create a collection of personal bios you can tweak or use as they are. For example, here’s the start of a short bio for Apple’s co-founder, Steve Jobs.
Jasper can create well-written, engaging bios for anyone in any role, as long as you provide the right info. For instance, besides setting the point of view and tone, we gave Jasper some basic details, including a fictional name, role, and location for a Senior Product Marketing Manager.
As you can see from the bio options below, Jasper added emotion and personality to the details we gave. And he even added missing details such as past companies and years of experience, which we could easily swap out for factual details when writing a bio for a real person.
We provided similar details for the bio of a fictional social media marketer, feeding Jasper info on specialties, previous roles, and hobbies. This time in the third person, Jasper added flair to our inputs, as well as some additional details that could be verified or swapped out, such as Luisa being from Columbia.
Any of Jasper’s outputs could be combined, edited, or expanded in minutes to create a polished bio that showcases your areas of expertise, your professional goals, and your personality. Writing about yourself doesn’t have to be hard!
Companies can also make use of Jasper’s bio templates with the company bio template. Again, just input some key facts about your business, and—voila!—Jasper will create a fun and creative bio you can use wherever you like.
Never again be asked to send over a personal bio “on the fly”. Instead, create a “master” bio that can be chopped up into engaging chunks and shared on your chosen promotional platforms.
Include key information about your job title, achievements, and what exactly it is you do, as well as personal anecdotes, your interests, and how you spend your spare time.
Your personal bio is a chance to connect with potential clients, hiring managers, and like-minded colleagues, so take the time to write one that really presents you as you want to be presented.
Start a free trial to create your Personal Bio using Jasper today.
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