Looking for the best AI copywriting tools to quickly create high-quality content? We review the top 10 AI copywriters for content marketers and copywriters.
As a marketer or entrepreneur, you know that copywriting is essential for driving engagement and conversions. But creating that copy isn’t always easy, especially if you have a busy schedule or you’re not an experienced copywriter.
In this blog post, we’ll explore AI copywriting and its benefits. And we’ll also cover some of the best AI copywriting software out there. So, whether you’re looking for a tool to help with your copywriting process or just want to learn more about AI copywriting, read on!
Busy professionals should consider using AI copywriting tools for marketing to increase efficiency and productivity.
These tools not only help streamline the content creation process, but also save valuable time by generating high-quality copy quickly. AI copywriting tools can also enhance the effectiveness of marketing campaigns by beating writer’s block and by ensuring consistency in messaging across various platforms.
Through leveraging AI technology, marketers can stay competitive in the fast-paced digital landscape and achieve better results with minimal effort.
AI copywriting tools (using language models such as GPT-3 and GPT-4) operate based on advanced machine learning algorithms that allow them to generate human-like text. These tools use vast amounts of data to train models on language patterns, syntax, and semantics.
When a user inputs a prompt or a query, the AI analyzes the context and generates text that fits the input criteria. Platforms like Jasper excel at natural language processing, understanding context, and producing coherent and relevant text outputs. These tools can be used for various purposes, including content creation, email writing, social media posts, and more, offering users a quick and efficient way to generate high-quality content. By leveraging these AI technologies, marketers can streamline their content creation process, enhance creativity, and stay ahead in the competitive digital landscape.
AI copywriting tools can help e-commerce businesses create unique and compelling product descriptions at scale, improving SEO and driving conversion rates. You can use a specialized product description generator or build out your product descriptions using the free-form text editors of AI platforms.
Using content repurposing features is especially powerful for generating product descriptions because you can leverage existing content to create high-converting descriptions that really drive sales. For example, you could take an email newsletter or a social media post and tell Jasper Chat to reformat it into a killer product description.
AI can generate tailored email content based on user behavior and preferences, increasing engagement and click-through rates. This can be done by inputting customer feedback and using natural language processing to create personalized messages that resonate with your email list.
Incorporating AI into your email content strategy can greatly benefit your business by improving efficiency, increasing engagement, and ultimately driving conversions.
AI copywriting tools can analyze website data to generate optimized content that improves search engine rankings and user experience. Platforms like Jasper understand the fundamentals of on-page SEO, which results in powerful website content that’s designed to rank on search engines.
AI can assist in researching, organizing, and writing blog posts and articles on various topics, saving time and increasing output efficiency. With the ability to scan through thousands of articles and sources, AI can quickly gather information and generate unique content that is well-researched and engaging.
AI tools can help marketers generate effective ad copy that drives conversions and maximizes ROI across different advertising platforms. These platforms can assist you from start to finish in creating a new ad campaign. We recommend starting off with generating ideas for ad campaigns and then using ad copy templates to create the actual copy you’ll use.
AI copywriting tools can facilitate the translation and adaptation of content into multiple languages, ensuring consistency and relevance across global markets. The best AI copywriting tools on the market will support multilingual content creation and translation. Jasper has support for 30+ languages and can easily translate content from one language to another with Jasper Chat.
Not all AI writers are made equal and some generate more high-quality outputs than the others.
Jasper is the leading AI marketing tool and AI copilot with thousands of 5-star reviews.
Jasper has more than 100,000 users ranging from enterprise marketing teams and solo entrepreneurs to small business owners and freelance bloggers.
Jasper’s features include:
Of course, saving time is a big benefit of any decent AI writing tool. But Jasper's other advantages are:
Some things to be aware of when starting with Jasper are that:
Jasper offers several flexible pricing plans ranging from the $39/mo Creator plan to custom Business plans for an enterprise-level solution.
CopyAI is another popular AI writer with more than 15M+ users and many copywriting tools available.
CopyAI’s functionality includes:
The pros of CopyAI are:
Some disadvantages of CopyAI are that:
CopyAI has a free plan so that you can get a feel for how the tool works before you upgrade. The Pro plan starts at $49 per month and will get you unlimited credits and projects. There’s also an enterprise plan for large teams that need collaboration features.
Closers Copy, which owns its own AI instead of using the standard GPT-3/OpenAI, has grown in popularity due to the quality of its outputs.
Closers Copy features include:
The advantages of this tool are:
As far as disadvantages, Closers Copy users have mentioned:
Pricing starts at $49.99 per month and ranges up to $79.99 per month for the most extensive plan. Lifetime deals currently start at $267 and can be broken up into several payments.
Copysmith is another popular option and positions itself specifically as being for e-commerce teams and agencies.
Copysmith’s functionality includes:
The advantages of using Copysmith are:
Some disadvantages of Copysmith are:
Pricing starts at an affordable $19 per month for 50 credits. The Professional plan, which includes 400 credits, is $59, and pricing for the Enterprise plan is available upon request.
Last up is Rytr, which has over 8M users including marketers and marketing agencies, content creation professionals, sales development representatives, and more.
Features of Rytr include:
The pros of Rytr are:
Some cons of Rytr are:
Rtyr has a free plan, as well as paid plans for $9 and $29 respectively.
Writesonic offers more than 80 templates ranging from long-form blog posts to landing page optimizations. Perhaps the most unique feature of this AI copywriting tool is the option to choose between four different word qualities: economy, average, good, and premium.
Writesonic features include:
The advantages of Writesonic include:
Writesonic’s friendly interface and walkthrough style lets you jump right in and start using its features.
Some disadvantages to Writesonic include:
Writesonic pricing ranges from $16 per month to $499 per month, and operates on a credit system.
If you ever wanted to gauge the effectiveness of your copy before you hit publish, Anyword can help. It uses analytics to predict a performance score for any type of copy including social posts and articles.
Anyword features include:
Plans for Anyword start at $49 a month and go up to $499 a month (billed annually). You can also sign up for a free 7-day trial or 5,000 free credits, whichever option ends first.
Almost like a combo of Grammarly and an AI copywriting tool, Wordtune’s editor helps you put the finishing touches on your copy by suggesting improvements, allowing you to change the tone, and rewriting your copy altogether.
Wordtune’s main features include:
Some advantages to Wordtune include:
A few downsides to Wordtune include:
The Premium Wordtune plan starts at $9.99 a month for unlimited rewrites if you choose to pay annually.
For the copywriter who needs a creative edge when it comes to sprucing up cold emails and messages, Writecream offers a unique set of icebreaker tools. Use it to write personalized LinkedIn messages, outreach requests, and even audio icebreakers.
Some perks to using Writecream include:
Writecream comes with the following advantages:
Downsides to Writecream include:
Writecream pricing ranges from $9 per month to $180 per year depending on your needs and team size.
Part of Unbounce’s conversion intelligence toolkit, Smart Copy (previously known as Snazzy.ai) offers more than 45 templates that help you write everything from meta descriptions and social media posts to employee feedback and brand taglines.
Smart Copy comes with the following features:
Unbounce’s Smart Copy starts at $15 a month for 200 credits and three projects. You can also give its free plan a try with 40 credits per month and one project.
As you build your arsenal of copywriting tools, you'll see that not every tool cuts it. Each one you select should meet some basic criteria, and we have a few key features to keep in mind.
Regardless of what tool you’re using, it shouldn’t add more stress to your life. In reviews or when you test the software, be sure that it is responsive and has an intuitive user interface.
You don’t want to spend minutes figuring out what icons mean. For software that naturally may have a learning curve, ensure that there are adequate tutorial videos and help files to smooth out the process.
It may not be the best way to live, but the reality is that we’re almost always working.
So you need a tool that works on your laptop, desktop computer, tablet, and mobile phone — or on two of those devices at least.
Besides multiple devices, your chosen software shouldn’t be snobby. It should integrate well with other work tools.
Think browser extensions, app add-ons, and other app integrations.
Content marketers often work with a team of writers, whether in-house or freelance.
A good AI copywriter should allow you to work together with a click or two, whether by allowing you to share documents or assign tasks.
You shouldn’t necessarily be looking for the cheapest option, but you don’t want to break the bank either.
And sometimes, you simply don’t need the full range of features, so flexible plans and pricing are key.
Don't feel like digging through all the tools to find the best match? Don't worry, we've got your back.
It seems like there’s a new AI copywriting software being released every week.
But to enjoy the benefits of AI writing including saved time, streamlined processes, and more conversions, you’ll need a proven tool like Jasper.
Available in 25+ languages with more than 50 templates, SEO Mode, Recipes, commands, Documents, Grammarly, a plagiarism checker, lots of tutorials, and an active, supportive community, Jasper is the cream of the crop.
If you haven’t already, sign up for your free trial and take it for a spin!
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