How Healthcare Triangle Cut Costs by 95%

Encountering the Content Creation Challenge

Healthcare Triangle, a leading player in the healthcare industry, struggled to generate high-value, authentic brand content. Despite having a passionate team, their global content division faced language and cultural barriers, as well as difficulty grasping the intricacies of the US healthcare market. The company resorted to outsourcing their content needs to a specialized agency. Leadership aspired for a self-reliant internal team, proficient in healthcare market knowledge and adept in content creation.

Healthcare Triangle’s Vice President of Marketing, stated, "I needed to find a tool that would help my team write great assets and understand the drivers of our business."

The Arrival of Jasper

That's when Jasper came into the picture. Identified as a game-changing tool to aid in content creation and ideation, Jasper was "a perfect investment for the company to start creating content." Healthcare Triangle was quickly won over by its innovative features and ability to rapidly produce diverse content including blogs, white-papers, thought-leadership content, and knowledge pages. 

With Jasper Chat, Healthcare Triangle could ideate, build out our personas, gather information on trade shows, publications, challenges, and drivers - all with ease. And with Content Improver, their team could rewrite content from external sources, such as LinkedIn posts, efficiently. "We made the investment in Jasper and haven't looked back since. It's been a great experience."

95% Decrease in Marketing Spend

The benefits of using Jasper were immediate and significant. For starters, Healthcare Triangle's marketing team gained exponential content creation skills, increasing productivity and cutting external costs by 95%. Moreover, they saw a noticeable surge in content production—blogs, white papers, infographics, you name it.

With Jasper as their trusted copilot, Healthcare Triangle was now capable of handling all tasks themselves. This newfound empowerment allowed them to shift their focus from quantity to quality-rich content, with a strong emphasis on SEO. Healthcare Triangle's new content strategy is all about quality, and Jasper plays a pivotal role in that.

A Winning Choice for Healthcare Triangle

Healthcare Triangle's journey proves the power of Jasper in tackling industry-specific content challenges. The content team can now create articles at scale, resulting in hyper relevant messaging for customers & prospects. Their success story serves as a reminder to the healthcare providers, healthcare payers, and pharmaceutical and life science organizations they serve: with the right tech stack, navigating the US healthcare market can be a seamless experience.

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