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Jasper vs. Writer: Which is Right For You? [2024]

Jasper has the enterprise features that large marketing teams need.

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Vayner Media logo
Sentinel One logo
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Morningstar logo
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Vayner Media logo
Sentinel One logo
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Jasper is the AI built for business

Jasper integrates directly into your platform, whether you have a custom CMS or content platform of any type.

AI in your brand voice, not generic

Jasper is trained on your brand’s tone, style, and key facts about your business, so you can create on-brand content as scale.

Up-to-date, accurate information

You need content to be fresh and accurate, but other platforms use models trained on old data. Jasper's AI engine pulls up-to-date information and data straight from Google.

Guaranteed 99.99% uptime

Platforms can’t afford for their features to go down when their API provider goes down. Jasper has 99.99% uptime by using a proprietary AI engine, increasing performance and reliability.

Jasper vs. Writer

In today's rapidly evolving generative AI landscape, choosing the right platform is critical for marketing teams looking for a competitive edge. Many marketing stakeholders shopping for the ideal AI content creation platform for their team might be wondering whether Jasper or Writer is the better choice for them. 

To put it bluntly: Jasper is the better choice for enterprise marketing teams because it's purpose-built for those users and use cases. All of Jasper's functionality caters to serving marketers end-to-end on campaigns. 

This general-versus-marketing-specific differentiation between Writer and Jasper manifests in many ways. Writer seems to heavily rely on its Palmyra AI model to power its outputs and that model is spread thin across a wide array of use cases. Jasper is interoperable, so it can tap into over a dozen cutting-edge AI models to offer the best outputs for marketing use cases. 

Jasper’s commitment to marketing teams is also evident through other features like team acceleration tools as well as an advanced analytics suite and an SEO mode both present in the platform. We also offer a comprehensive Solutions Partner Program where enterprise companies can receive white-glove services like AI training and implementation strategies.  

By focusing on creating a more cohesive and efficient workflow for enterprise marketing teams, Jasper emerges as the premier choice for companies that demand the highest level of precision, innovation, and results.

Let’s dive into the details and explore these contrasts a little further.

Jasper versus Writer: 5 key differences

1. The benefits of interoperability

Writer and Jasper take different approaches to AI models. Writer built the Palmyra family of LLMs and the company allows users to train those models on their data in some cases. However, Writer’s users are limited to the strengths and weaknesses of Palmyra. Jasper’s outputs are powered by interoperability: where we use over a dozen of the most cutting-edge LLMs, including OpenAI’s GPT-4 and Claude 2, to source the right model for the right job. 

This model-agnostic structure means we can combine the strengths of numerous models in every input to keep the quality of Jasper’s outputs high. So when you ask Jasper to flesh out an account-based marketing campaign or write a blog post from a content brief, you can be certain that Jasper is using the best combination of the best models for that specific task, every time. 

Interoperability also means that when a model that Jasper employs is updated and made even more efficient, our users get access to those changes immediately.

Another huge benefit of Jasper’s interoperability is consistent uptime. Jasper has a long track record of achieving a 99.5% uptime thanks to this system because we're able to decouple our functionality from individual model providers if that provider goes down. So you never have to worry about losing functionality at a key moment during a campaign.

Interoperability also plays a role in data security as well. Jasper’s Head of Platform Engineering Guhan Venguswamy explains this idea a bit further.

“A really big thing is determining whether an AI platform can decouple its functionality from its providers,” Venguswamy said. “This allows companies to provide higher levels of privacy and security, regardless of the models that we use. 

“Jasper can do that because we have a layer on top of the models we use that allows us to separate customer data from model providers. We only utilize a customer’s data to talk to providers when it’s necessary. And the data is used within the restrictions agreed upon with our customers. 

“So if I’m an enterprise user, I want to look for a platform that's able to uphold the highest level of data privacy. I want to ensure that they're not just beholden to the terms and licenses set out by the model providers themselves.”

2. (Marketing) Team Acceleration features

It’s one thing to be able to make content at scale. It’s another to keep a large marketing team coordinated around the “Who is working on what? And when is it scheduled for release?” This is especially important when multiple campaigns are going on simultaneously. Enterprise teams need both content management and coordination functionality to stay aligned. Usually, content management takes place in an outside source like Monday or Trello for example. But we wanted to eliminate the need to jump between tabs.

We built out a suite of Team Acceleration features into Jasper to give enterprise marketers a bigger tool kit to stay synchronized across multiple campaigns. Jasper now has campaign folders to keep multi-channel projects organized. The Kanban and calendar views allow managers to track due dates and status markers of every asset in a campaign. The UX is rooted in offering a high degree of transparency while also balancing simplicity and quick action — no confusing menus or unnecessary fluff to weed through. These features mean nothing slips through the cracks. Your marketing team can stay fully aligned and set up for speed without leaving the Jasper platform. 

Streamlining content creation and robust content management into a single place — where it used to take two or three platforms before — is value that Writer doesn’t offer. And it’s the value that large marketing teams need to keep a competitive edge today.

A screenshot of Jasper's Team Acceleration Features in use on a mock campaign

3. Analytics

Jasper and Writer both offer AI content creation. However, marketers need to know how their content is performing once it’s live. And this is one key area where Jasper rises above competitors.

Jasper's analytics suite is an intelligent system that provides comprehensive insights into marketing content performance. It works on the principle of data-driven decision-making, collecting a wide array of metrics from user interactions and engagement patterns. These metrics include click-through rates, conversion rates, time spent on page, and much more. By analyzing this data, Jasper's analytics suite offers actionable insights that marketing teams can use to optimize their content and strategies. These insights are readily accessible in the platform — no need to bounce between Google Analytics, HubSpot, or Amplitude.

A primary use case for Jasper’s analytics is performance tracking. Enterprise marketers can monitor their content's performance in Jasper in real-time, identifying which pieces are resonating with their target audience and driving desired outcomes. Tracking success in real-time leads to identifying successful strategies that can be replicated in future campaigns.

Additionally, the analytics suite allows for content optimization. By analyzing the data inside Jasper, marketing teams can identify areas in their content that need improvement. Engagement metrics offer insights into how to optimize messaging, design, and overall content strategy, tailoring it more effectively to audience preferences and behaviors.

Another use case is audience segmentation. Jasper's analytics suite allows marketers to segment their audience based on demographics, behavior, and preferences. This feature facilitates personalized and targeted messaging that resonates with each group, enhancing engagement and conversion rates.

In terms of campaign performance evaluation, Jasper's analytics suite excels. Marketers can measure the impact of different campaigns, channels, and messaging variations, enabling data-driven decisions for future campaign planning and optimization.

Contrasting this with Writer's offering, it becomes clear that Jasper provides a more comprehensive and strategic approach. While Writer does focus on content creation, it lacks the advanced analytics and insights that Jasper provides. Jasper goes far beyond just creating content — it offers insights and recommendations based on collected data, empowering marketers to measure content effectiveness and continuously improve their strategies.

4. SEO Mode

For all their power in content creation, many generative AI tools have been slow to introduce native SEO functionality. In theory, these tools can write an SEO article if given enough keywords and H2s. However, that requires the user to do the keyword research and structure the H2s themselves, often in a different platform. Additionally, there’s usually no way to see how that SEO content is performing once it’s live. All this can lead to longer publication times and missed opportunities to optimize content. 

Writer can be used to produce some SEO-forward content. However, Jasper wants to meet a high bar for SEO because marketers need it, so we integrated the platform with SurferSEO, a respected SEO platform known for providing valuable recommendations to optimize content for search engines. 

The SurferSEO and Jasper integration offers teams aiming to maximize their online presence a great opportunity to refine SEO content strategies. By leveraging SurferSEO's analytics and optimization tools embedded in the platform, marketing teams can base their content decisions on data-driven insights. Now you can identify the most impactful keywords, analyze competitors' content, and understand the preferences of target demographics side by side with your content creation docs. This means your content creation teams can produce customized, SEO-optimized content at scale more easily than ever before.

For companies that routinely produce a high volume of online content, the ability to streamline the optimization process can lead to significant time and resource savings. Furthermore, the enhanced quality and SEO strength of the content can drive increased traffic, engagement, and conversions, directly impacting the bottom line. 

Jasper’s integrated approach means enterprises can not only improve their current content production workflow but also position themselves favorably for future SEO changes.

Jasper's SEO mode in action inside Jasper's document editor

5. Solutions Partner Program

Our Solutions Partner Program is a valuable asset for enterprise marketing teams who want a more white-glove approach AI implementation, Jasper optimization, and brand strategy across their business after they become Jasper customers. Writer offers its enterprise users onboarding, a dedicated account, and implementation support. However, our partner program takes that a step further for time-strapped enterprise teams.

For example, aligning a large team around AI’s business use cases and Jasper’s role in the marketing org (and beyond) takes time and effort. Partnering with a Jasper expert for training streamlines planning, provides resources, and saves that time. Partners can host custom workshops that cater to your team's needs and simplify Jasper’s adoption in the org.

If your company's brand style guide is outdated, a Jasper partner can help. They'll audit it, do market research, and enhance the language in your Jasper Brand Voices and Knowledge Base. They can update your guidelines with dynamic tones that match your target personas and accurately reflect your brand to engage your audience better. This assistance can lead to increased engagement rates and help maximize Jasper's potential. 

Partners also offer tailored solutions for AI change management, technical implementation, and managing marketing services with Jasper. 

The program requires partners offering these services through Jasper to complete our product learning paths and get Jasper Product Certified. Partners must also complete Jasper AI Solutions Partner Training, publish an AI Acceptable Use Policy on their website, and become Jasper AI Solutions Partner Certified. So you can trust that these partners are Jaspers experts and can assist with whatever needs you might have. 

Ultimately, Jasper’s Solutions Partner Program can elevate how our enterprise users employ and evolve their AI-driven work, making them faster and more efficient without getting too technical or bogged down with building training programs.

Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more

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Reviews

100,000+ happy customers

Don't just take our word for it — hear how our community is transforming their businesses with Jasper.
Jordan M.
Sr. Vice President

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Richard D.
Business Owner

I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.

Saran T. B.
Quality Assurance Compliance Manager

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Brittani C.
Creative Director

I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.

Read more on our Blog

Answers to
Jasper vs. Writer FAQs
How much does Jasper cost compared to Writer?
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Jasper offers three flexible pricing plans: Creator, starting at $39/mo, Teams, starting at $99/mo, and Enterprise, which is custom fit for your business.

Writer currently only offers two pricing plans: Teams, starting at $18/mo, and custom Enterprise plans.

While Writer's Teams plan is cheaper than Jasper's, it currently includes less features.

What are the cons of Writer AI?
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While Writer is a decent tool, there are still a few cons when compared to Jasper.

Writer's outputs can often still be lacking in quality, despite what the tool promises, there's no plagiarism checker, and the pricing plans don't offer much variety or flexibility.

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