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Jasper vs. Writer: Which is Right For You? [2023]

Let Jasper supercharge your marketing with on-brand content creation that scales.

Trusted by 100,000+ teams globally at innovative companies

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Amplitude Logo
Vayner Media logo
Sentinel One logo
Sports Illustrated logo
Keller Williams logo
Morningstar logo
Hubspot logo
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Vayner Media logo
Sentinel One logo
Sports Illustrated logo
Keller Williams logo
Morningstar logo
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Jasper is the AI built for business

You can now integrate Jasper directly into your platform, whether you have a custom CMS or content platform of any type.

AI in your brand voice, not generic

Jasper is trained on your brand’s tone, style, and key facts about your business, so you can create on-brand content as scale.

Up-to-date, accurate information

You need content to be fresh and accurate, but other platforms use models trained on old data. Jasper's AI engine pulls up-to-date information and data straight from Google.

Guaranteed 99.99% uptime

Platforms can’t afford for their features to go down when their API provider goes down. Jasper has 99.99% uptime by using a proprietary AI engine, increasing performance and reliability.

Jasper vs. Writer

Jasper and Writer are both AI marketing tools that understand the needs of enterprise businesses — we're just building toward them in different ways.

How Jasper and Writer are similar

Brand Voice

Both Jasper and Writer can be trained to write in a brand's style and voice, though we take different approaches to doing so (don't worry, we'll get to that.)

Extensibility

Both platforms are extensible having API access and browser extensions.

Security & SOC2 compliance

Both are secure, protect company data and are compliant with SOC 2. 

How Jasper and Writer are different

Approaches to brand personalization

Jasper builds off the cutting edge models including GPT4, Anthropic's Claude and more, and securely infuses those outputs with your brand voice. 

To our knowledge, Writer builds distinct smaller models for each company, but we think our approach gives the power and continual updates of bigger models with the secure tailoring needed by brands. 

Ease of use

Writer's style guide training requires detailed manual inputs on every aspect of your style guide, whereas Jasper learns and absorbs your style directly from your website or an uploaded brand book. 

Writer may be better in instances where companies have very specific technical writing needs and Jasper may be better where a company doesn't have time for all that manual work.  It's specificity vs. implementation speed and ease of maintenance.

Speed of innovation

This one is a bit subjective, but Jasper invests more in our R&D team and from our standpoint is innovating faster with features, partnerships and model improvements. 

It's worth noting that the comparison page that Writer has on their site against Jasper is very outdated and doesn't account for Jasper's SOCs compliance, Brand Voice, API or almost any of the enhancements we've launched in the last year. 

Finally, Writer is HIPAA compliant which Jasper has not yet pursued, so for companies in the healthcare industry or those that require HIPAA certification, Writer could be a better pick.

As you can see, while Writer offers a great writing tool, we take a more holistic approach here at Jasper.

Read on to learn more about why Jasper outpaces Writer for businesses every time.

What makes Jasper different from Writer?

Underlying AI models

Jasper leverages the world's leading AI models, along with internal AI models, and selects the best model for the job.

Google's latest news & data

You need content to be relevant and accurate, but other models are trained on old data. Jasper pulls in knowledge from recent news and content at the top of Google search results to keep things up to date.

Editorial checks

The most time consuming part of scaling content production is an editorial process. Jasper uses the best grammar, language and plagiarism tools to save you time and mistakes. It also integrates with tools for SEO and performance ranking, making it easy to ensure that you're creating the highest performing content possible.

Brand Voice

Most importantly, Jasper is trained on your brand's tone, style, and key facts about your business, so that all of your content is on-brand, all the time.

Use Jasper everywhere

With the Jasper web app, extension, and API, you have access to the world’s best AI outputs everywhere you work. Enjoy intuitive features you'd expect like saved prompts, team collaboration, project folders, and complex workflows.
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more

Now AI writes where you do.
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Easily bring AI in your workflow to improve & create content, wherever you are. Also available on Edge.

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Reviews

100,000+ Happy Customers

Don't just take our word for it — hear how our community is transforming their businesses with Jasper.
Jordan M.
Sr. Vice President

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Richard D.
Business Owner

I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.

Saran T. B.
Quality Assurance Compliance Manager

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Brittani C.
Creative Director

I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.

Read more on our Blog

Answers to
Jasper vs. Writer FAQs
How much does Jasper cost compared to Writer?
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Jasper offers three flexible pricing plans: Creator, starting at $39/mo, Teams, starting at $99/mo, and Enterprise, which is custom fit for your business.

Writer currently only offers two pricing plans: Teams, starting at $18/mo, and custom Enterprise plans.

While Writer's Teams plan is cheaper than Jasper's, it currently includes less features.

What are the cons of Writer AI?
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While Writer is a decent tool, there are still a few cons when compared to Jasper.

Writer's outputs can often still be lacking in quality, despite what the tool promises, there's no plagiarism checker, and the pricing plans don't offer much variety or flexibility.

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See why Jasper beats Writer every time.

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