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Jasper vs. Copy.ai: Which is Right For You? [2023]

How does Jasper differ from Copy.ai? Which tool makes the most sense for your team? Let's explore.

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Jasper is the AI built for business

You can now integrate Jasper directly into your platform, whether you have a custom CMS or content platform of any type.

AI in your brand voice, not generic

Jasper is trained on your brand’s tone, style, and key facts about your business, so you can create on-brand content as scale.

Up-to-date, accurate information

You need content to be fresh and accurate, but other platforms use models trained on old data. Jasper's AI engine pulls up-to-date information and data straight from Google.

Guaranteed 99.99% uptime

Platforms can’t afford for their features to go down when their API provider goes down. Jasper has 99.99% uptime by using a proprietary AI engine, increasing performance and reliability.

Editor's Note: This review was edited Sept 2023 to reflect the most up-to-date product information I could find at the time. Life and AI move fast, y'all.

Jasper and Copy.ai are two of the most popular AI writing tools out there right now, but which one is a better fit for your marketing team?

The TL;DR of this comparison is that while Copy.ai is built for copywriting and marketing use cases, Jasper is built to power your entire team through not only creation, but also collaboration, campaign management, and flexible workflows.

However, as much as we love our product, it's obviously not right for every team out there. There are some users who'd be better served by one of our biggest AI industry-mates, Copy.ai.

Don't worry, we'll discuss all this and more. Let's get to it.

A custom infographic comparing Jasper's product features with Copy.ai's product features

Jasper vs. Copy.ai: The biggest differences

Let's take a look at some of the differences between the two platforms.

Team Collaboration:

Jasper currently offers incredibly useful marketing team collaboration tools including:

  • Project folders
  • Campaign folders
  • Campaign calendars
  • Document sharing
  • Project and campaign status updates

These tools allow you to not only create and manage full, cross-functional marketing campaigns, but they also allow you to quickly share article drafts for editing and feedback.

Pictured: Jasper's Campaign Calendar View

Copy.ai does allow content and project organization via project folders, but as far as we know, it doesn't currently have the ability to view campaign calendars or project status updates.

Diversity of AI models:

A diverse range of models means the best AI model can be selected for each user's unique needs, which is why it's smart that both Jasper and Copy.ai take advantage of model diversity, as opposed to other tools like Writer, who only operate on their custom model, Palmyra.

Here's where the difference comes in:

Copy.ai utilizes OpenAI’s language models, GPT-3 & GPT-4, as well as Anthropic. On their site, they mention that they're model agnostic, but I couldn't find much more info on which other AI models they utilize.

Jasper leverages those same models, including Open AI's GPT and Anthropic, but with Jasper users also have access to Google's PaLM and Cohere's models.

Integrations & browser extension:

Jasper Everywhere integrations

Jasper has native integrations with tools for SEO, plagiarism checkers, grammar, and process. Some (but not all!) of Jasper's integrations include:

  • Zapier
  • Webflow
  • Google Sheets
  • Google Docs
  • BigQuery
  • Make
  • SurferSEO

Stay tuned because our integrations library is ever-growing. Have a great idea for an AI integration? Visit our Jasper Integrations page to recommend one.

Screenshot of Jasper's integrations library
Pictured: Jasper's integrations library

Jasper Everywhere browser extension

For the tools you use that don't yet have a direct integration with Jasper, our browser extension works wonders when it comes to bringing AI into your existing workflows.

Some people use browser extensions to write and edit emails, but I have found Jasper's browser extension most useful when I want to:

  • Write directly in a CMS like Wordpress or (before our integration) Webflow
  • Create a LinkedIn post or Twitter thread directly in the platform to summarize and promote an article
  • Highlight text to have Jasper rephrase, rewrite, change the tone of voice of, or even translate what I'm writing, wherever I'm writing it (pictured below on Twitter)
Product shot of Jasper's browser extension helping me edit a tweet on Twitter (X)
Pictured: Jasper's browser extension

There are tons of other examples, but the biggest thing you need to know is that you can truly use it anywhere you work, even without a direct integration or API access.

At the time of this edit, Copy.ai can only integrate with other tools via its API, which is a bit more technical than the more user-friendly direct integrations.

Jasper vs. Copy.ai: Where we're similar

On-brand outputs & company info:

In an older version of this review, we said that Copy.ai doesn’t do any personalization of the outputs it generates which can result in copy that sounds like every other brand. This was and is true of their Free pricing plan, which we originally reviewed, but is admittedly not representative of their product as a whole.

With Copy.ai's Pro pricing plan, you do get access to Infobase and unlimited brand voices to incorporate into your content, which is super helpful to the user. To get the most from this feature, they recommend that you input at least 300 words' worth of your brand's content into the tool so your voice and tone can correctly be analyzed, then implemented into your outputs.

The difference between Jasper and Copy.ai here is that Jasper's Brand Voice and Knowledge Base tools are a bit more robust in functionality.

With Jasper, you can upload:

  • A brand and style guide
  • A creative brief
  • Company or product docs
  • A URL for scanning

From there, Jasper will inherit your particular tone of writing and style rules, then infuse them into everything you create.

Ultimately, both tools are great for allowing your content to stay on brand, Jasper just offers a bit more flexibility here.

Copy.ai may be better for you if:

  1. You need a Free pricing plan with less cross-team or campaign functionality
  2. You need API access at the Pro pricing plan level we reviewed (Jasper currently offers API access to all Business-level customers)

The bottom line: Jasper leads as the overall AI marketing co-pilot

Even respected SaaS companies like Zapier agree that Jasper is the better overall choice for an AI marketing co-pilot.

With its well-rounded features and ability to handle not only copywriting, but also full-fledged marketing campaigns and company brand voice integration, Jasper is simply the better solution for any team searching for a tool to grow with their team.

What makes Jasper different?

Underlying AI models

Jasper leverages the world's leading AI models, along with internal AI models, and selects the best model for the job.

Google's latest news & data

You need content to be relevant and accurate, but other models are trained on old data. Jasper pulls in knowledge from recent news and content at the top of Google search results to keep things up to date.

Editorial checks

The most time consuming part of scaling content production is an editorial process. Jasper uses the best grammar, language and plagiarism tools to save you time and mistakes. It also integrates with tools for SEO and performance ranking, making it easy to ensure that you're creating the highest performing content possible.

Brand Voice

Most importantly, Jasper is trained on your brand's tone, style, and key facts about your business, so that all of your content is on-brand, all the time.

Use Jasper everywhere

With the Jasper web app, extension, and API, you have access to the world’s best AI outputs everywhere you work. Enjoy intuitive features you'd expect like saved prompts, team collaboration, project folders, and complex workflows.
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more

Now AI writes where you do.
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Easily bring AI in your workflow to improve & create content, wherever you are. Also available on Edge.

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Reviews

100,000+ Happy Customers

Don't just take our word for it — hear how our community is transforming their businesses with Jasper.
Jordan M.
Sr. Vice President

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Richard D.
Business Owner

I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.

Saran T. B.
Quality Assurance Compliance Manager

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Brittani C.
Creative Director

I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.

Read more on our Blog

Answers to
Jasper vs. Copy.ai FAQs
How is Jasper AI different from Copy.ai?
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1. Jasper's AI engine gives users access to more LLMs, including GPT-4, Anthropic, PaLM2, and more, ensuring you always get the best model you need for any given task.

2. Jasper offers the ability to analyze your brand's voice by uploading a PDF, campaign brief, company docs, or by submitting a URL. Copy.ai currently only allows PDF upload as well as the ability to copy & paste brand information directly into their tool.

3. Jasper currently offers more content organization and collaboration tools including project folders, campaign folders, document sharing, and project status updates, with more features coming REALLY soon. Copy.ai currently does allow content and project organization via project folders, but lacks campaign-specific folders, doc sharing, and project status updates.

Is Jasper accurate?
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Jasper AI uses a proprietary AI model that ensures high quality and accurate content. However, like with any AI writing tool, it is important to revise the content to ensure it fits the user’s needs.

Is Jasper accurate?
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