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How does Jasper differ from Copy.ai? Which tool makes the most sense for your team? Let's explore.
Trusted by 100,000+ teams globally at innovative companies
You can now integrate Jasper directly into your platform, whether you have a custom CMS or content platform of any type.
Jasper is trained on your brand’s tone, style, and key facts about your business, so you can create on-brand content as scale.
You need content to be fresh and accurate, but other platforms use models trained on old data. Jasper's AI engine pulls up-to-date information and data straight from Google.
Platforms can’t afford for their features to go down when their API provider goes down. Jasper has 99.99% uptime by using a proprietary AI engine, increasing performance and reliability.
Editor's Note: This review was edited Sept 2023 to reflect the most up-to-date product information I could find at the time. Life and AI move fast, y'all.
Jasper and Copy.ai are two of the most popular AI writing tools out there right now, but which one is a better fit for your marketing team?
The TL;DR of this comparison is that while Copy.ai is built for copywriting and marketing use cases, Jasper is built to power your entire team through not only creation, but also collaboration, campaign management, and flexible workflows.
However, as much as we love our product, it's obviously not right for every team out there. There are some users who'd be better served by one of our biggest AI industry-mates, Copy.ai.
Don't worry, we'll discuss all this and more. Let's get to it.
Let's take a look at some of the differences between the two platforms.
Jasper currently offers incredibly useful marketing team collaboration tools including:
These tools allow you to not only create and manage full, cross-functional marketing campaigns, but they also allow you to quickly share article drafts for editing and feedback.
Copy.ai does allow content and project organization via project folders, but as far as we know, it doesn't currently have the ability to view campaign calendars or project status updates.
A diverse range of models means the best AI model can be selected for each user's unique needs, which is why it's smart that both Jasper and Copy.ai take advantage of model diversity, as opposed to other tools like Writer, who only operate on their custom model, Palmyra.
Here's where the difference comes in:
Copy.ai utilizes OpenAI’s language models, GPT-3 & GPT-4, as well as Anthropic. On their site, they mention that they're model agnostic, but I couldn't find much more info on which other AI models they utilize.
Jasper leverages those same models, including Open AI's GPT and Anthropic, but with Jasper users also have access to Google's PaLM and Cohere's models.
Jasper has native integrations with tools for SEO, plagiarism checkers, grammar, and process. Some (but not all!) of Jasper's integrations include:
Stay tuned because our integrations library is ever-growing. Have a great idea for an AI integration? Visit our Jasper Integrations page to recommend one.
For the tools you use that don't yet have a direct integration with Jasper, our browser extension works wonders when it comes to bringing AI into your existing workflows.
Some people use browser extensions to write and edit emails, but I have found Jasper's browser extension most useful when I want to:
There are tons of other examples, but the biggest thing you need to know is that you can truly use it anywhere you work, even without a direct integration or API access.
At the time of this edit, Copy.ai can only integrate with other tools via its API, which is a bit more technical than the more user-friendly direct integrations.
In an older version of this review, we said that Copy.ai doesn’t do any personalization of the outputs it generates which can result in copy that sounds like every other brand. This was and is true of their Free pricing plan, which we originally reviewed, but is admittedly not representative of their product as a whole.
With Copy.ai's Pro pricing plan, you do get access to Infobase and unlimited brand voices to incorporate into your content, which is super helpful to the user. To get the most from this feature, they recommend that you input at least 300 words' worth of your brand's content into the tool so your voice and tone can correctly be analyzed, then implemented into your outputs.
The difference between Jasper and Copy.ai here is that Jasper's Brand Voice and Knowledge Base tools are a bit more robust in functionality.
With Jasper, you can upload:
From there, Jasper will inherit your particular tone of writing and style rules, then infuse them into everything you create.
Ultimately, both tools are great for allowing your content to stay on brand, Jasper just offers a bit more flexibility here.
Even respected SaaS companies like Zapier agree that Jasper is the better overall choice for an AI marketing co-pilot.
With its well-rounded features and ability to handle not only copywriting, but also full-fledged marketing campaigns and company brand voice integration, Jasper is simply the better solution for any team searching for a tool to grow with their team.
Easily bring AI in your workflow to improve & create content, wherever you are. Also available on Edge.
One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.
I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.
One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.
I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.
1. Jasper's AI engine gives users access to more LLMs, including GPT-4, Anthropic, PaLM2, and more, ensuring you always get the best model you need for any given task.
2. Jasper offers the ability to analyze your brand's voice by uploading a PDF, campaign brief, company docs, or by submitting a URL. Copy.ai currently only allows PDF upload as well as the ability to copy & paste brand information directly into their tool.
3. Jasper currently offers more content organization and collaboration tools including project folders, campaign folders, document sharing, and project status updates, with more features coming REALLY soon. Copy.ai currently does allow content and project organization via project folders, but lacks campaign-specific folders, doc sharing, and project status updates.
Jasper AI uses a proprietary AI model that ensures high quality and accurate content. However, like with any AI writing tool, it is important to revise the content to ensure it fits the user’s needs.
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