WalkMe, a leading digital adoption platform, found itself cornered by two conflicting needs: the urgency to scale content creation and the desire to maintain brand consistency and personalization. The task fell to Corinne Gabay and her content team who were responsible for producing marketing content across diverse mediums, including LinkedIn, Google, paid media, blogs, and email funnels. Brian McCool's revenue enablement team also struggled with time-consuming research, hindering their ability to deliver personalized emails effectively.
Enter Jasper, an AI-powered co-pilot designed to address these exact problems. WalkMe adopted Jasper to enhance their content creation process and spark ideation. Brian McCool, Head of Revenue Enablement at WalkMe, framed this challenge, “We needed to figure out how to get to the goal and alleviate the challenge of authenticity taking too much time. That’s when we saw Jasper come in.”
Jasper was a game-changer for WalkMe’s marketing team. By employing Jasper Brand Voice, the team could strengthen brand authenticity in their content while adhering strictly to brand standards. Corinne further expands on this challenge, “When you have multiple writers writing different things, having the same voice and style across all of your content is really important. With Jasper, we get that continuity plus more volume more quickly.”
Corinne particularly appreciates the Jasper Extension, which allows for content creation directly within Google Docs. The ability to repurpose content effortlessly for different platforms, such as LinkedIn posts or promotional emails, further enhanced efficiency.
For the sales team, Jasper served as an invaluable resource for industry research, allowing the team to understand top industry initiatives and tailor effective content accordingly. Jasper was also equipped to curate value-driven content, pinpointing key features of WalkMe's offering compared to their competitors—all while preserving the unique voice and tone of their brand.
Across the sales and marketing teams combined, leveraging Jasper resulted in impressive savings of 3,000+ hours in content creation and a 2X ROI relative to cost. Consider the value of the time saved – the WalkMe team can now dedicate more attention to refining strategies and optimizing efforts. Corinne elaborates on this value stating, “Starting is the hardest point. With Jasper, we have the ability to do much more with less because we already have something to work with versus coming up with everything fresh.”
Moreover, the incorporation of generative AI in content creation led to a 2.5X improvement in reply rates for outbound prospecting efforts. Jasper's mastery of infusing brand authenticity allowed WalkMe's content to shine.
With features like Campaigns, Jasper Chat, and the Extension, Jasper gave the WalkMe team the power to swiftly gather relevant data, rewrite content effortlessly, and craft authentic messages that resonated with their audience. All of this has had far-reaching, transformative effects on the team’s content and efficiency.
Today, WalkMe continues to leverage Jasper's capabilities, constantly pushing the boundaries of its content creation process. It's more than just a tool—it's a strategic partner that empowers WalkMe to stay competitive in their market and engaging to their audience.
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