When you're a rapidly growing tech-oriented team like CloudBees, scaling content production to match the pace of the industry can be a daunting task. This was the challenge faced by Dara Cohen and the small, yet ambitious, marketing team of 20. Despite lacking a technical background in DevSecOps, Dara had to ensure that she and the team created relevant and engaging technical content that resonated with their target personas: developers and engineers. However, she wondered how she could keep up with the growing demand for content while also ensuring that content was valuable for a highly technical audience.
Dara turned to Jasper to empower faster ideation and content creation. Initially, like with any new tool, Dara was skeptical. But after some time, Jasper's ability to learn CloudBees' unique style and create on-brand messaging completely changed her viewpoint. Jasper grew from merely a tool to an indispensable partner, enabling CloudBees’ marketing team to keep pace with their ever-growing content demands. Dara particularly appreciated the campaign feature, which allowed her to swiftly generate landing page copy, email copy, nurture emails, social copy, paid ads, and tweets.
Jasper's impact was transformative. It reduced content creation time by 6-10 times, depending on the content being made, and Dara's team gained the luxury of redirecting their focus toward what truly matters: strategy and organization. As the scope of their content demands grew, Jasper was there to meet it by aiding teams across events, web, social media, and email departments.
CloudBees harnessed the full potential of Jasper as a marketing co-pilot after streamlining the platform into the marketing team’s workflow. Dara summarized this value by stating, “We’re a small team and our goals are big. We want to output as much as we can, given our resources, and Jasper is helping us do that.”
Perhaps the greatest accomplishment was the creative revolution Jasper incited. No longer restrained by their own thought processes, the team was free to experiment and innovate with their content.
In an industry as dynamic as tech, having the ability to continuously deliver fresh and engaging content is priceless. That’s exactly what Jasper afforded CloudBees — a chance to redefine their content creation process and stand out in the enterprise software delivery market.
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