Jasper vs. ChatGPT: Which is Right For You? [2024]

Both platforms are powerful but only one has a wide array of enterprise-ready features.

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Jasper vs ChatGPT

OpenAI’s ChatGPT is a household name in generative AI. But name recognition doesn’t always equate to efficiency or value in the enterprise world. ChatGPT is made for a huge array of generalized purposes and users, from developers to students to finance professionals to travel enthusiasts. However, enterprise businesses and their marketing teams require an AI solution that offers more than the general, catch-all use cases that ChatGPT supplies. They need a solution built for them.

Jasper is that solution. It’s purpose-built to produce goal-driven, end-to-end marketing campaigns. Jasper helps enterprise businesses and their marketing teams create engaging content at scale. It also allows them to analyze and optimize that content while infusing it with SEO insights.

In short, Jasper is the solution — the AI marketing copilot — to meet enterprise marketers’ needs because it eases their unique pain points and offers the specificity that ChatGPT lacks.

Let’s explore the differences between Jasper and ChatGPT a bit further.

What is ChatGPT?

ChatGPT is a generative AI service developed by OpenAI, known for its natural language processing capabilities. Its base functionality uses deep learning algorithms to understand and generate text chat-based responses across various contexts like writing tasks, generating code, being a math tutor, and providing information on different topics. Since the Fall of 2022, ChatGPT’s functionality evolved to be multimodal (ingest, analyze, and deliver outputs based on images or speech).

Jasper versus ChatGPT: 8 key differences

1. A platform built for marketing- and business-first use cases

Jasper is built with marketers and other enterprise teams that need to create and analyze content at scale. ChatGPT is essentially built for anyone and everyone. This means Jasper, and the sum of all its features, is exceptionally adept at helping marketers facilitate winning end-to-end campaigns. However, ChatGPT’s generalized nature means it’s less suited for marketing-specific tasks and doesn’t offer the enterprise functionality that a large team needs. 

Jasper’s marketing-specific functionality makes large marketing teams not only faster but also more strategic, better aligned, and higher performing. As an end-to-end solution, Jasper covers the entire marketing process, including strategy development, planning and execution, content review cycles, outcome analysis, and optimization. It aligns with your strategy, acts as a centralized knowledge base for the most timely details about your business, adapts to your brand voice, and adheres to your style guide. It acts as an extension of your team, ensuring consistency and effectiveness across marketing campaigns.

ChatGPT may be a great tool for the masses, but Jasper is an indispensable copilot for enterprise marketing teams. It's more strategic and offers a comprehensive suite of tools that go beyond simple AI prompts to deliver better, more informed automation and optimization.

2. A proprietary AI engine with 99.95% uptime

Jasper's proprietary AI engine offers access to all the best large language models from OpenAI (a partner of ours), Google, Anthropic, and more — over a dozen models in total including our own — in a practice known as interoperability. This means our software can distinguish the best combination of models for a specific use case or industry. 

This intersection and informed selection helps Jasper avoid over-dependence on any one source. ChatGPT is based on OpenAI’s model alone. When OpenAI’s GPTs go down due to technical difficulties, the platform is down for real. Jasper’s combination models mean it experiences 99.95% guaranteed uptime so you never have to worry about functionality dropping in the middle of a major campaign. 

Interoperability also means Jasper’s outputs are better. The platform selects the perfect model for the job whether you’re writing a blog, repurposing a webinar into a social media campaign, or building email sequences for an ABM campaign. Users also don’t need to be experts on which model does what to take advantage of this functionally. Jasper’s selectiveness takes place on the backend without any action from the user. 

No matter the task, Jasper can employ the strengths of various models to give you the best outputs possible. ChatGPT’s over-reliance on its GPT models means its outputs are more limited in scope and efficiency. 

3. Security

Jasper and ChatGPT have robust data and access security protocols in place like SOC2 compliance and SSO. However, when you dig into the specifics of security, it becomes clear that Jasper is the superior choice for enterprise marketing teams.

Just like ChatGPT, Jasper encrypts all data in transit using TLS 1.2 and at rest with AES-256 encryption. This ensures that your sensitive information is always secure, whether it's being transmitted or stored. But one of the most unique security features Jasper offers is the ability to set up private spaces for different projects, controlling data sources, and publishing rights. This ensures smooth operation in the copilot, preventing any possible breaches of confidentiality.

While ChatGPT does offer a Bug Bounty Program for responsible disclosure of vulnerabilities, Jasper takes security a step further by engaging an independent third party for annual network and application penetration tests. This proactive approach ensures that any potential vulnerabilities are identified and addressed before they can become a problem.

In terms of compliance, both platforms adhere to regulations such as GDPR and CCPA. However, Jasper's security program is aligned with AICPA Trust Services Principles, indicating a commitment to industry best practices. Jasper also provides SOC2 reports, further demonstrating its commitment to security.

In short, while both Jasper and ChatGPT prioritize data security and offer encryption, access controls, and compliance with regulations, Jasper's additional features make it the clear choice for enterprise marketing teams. From administrative control to private spaces and a dedicated security team, Jasper offers a comprehensive, robust, and tailored approach to security that truly sets it apart.

4. Jasper Brand Voice and Knowledge Base

Maintaining a consistent brand voice can be a challenge for a large marketing team with many contributors making content for their unique needs. Another hurdle is using consistent language across a growing roster of products/services and ever-evolving brand positioning. ChatGPT doesn’t have native functionality that makes any of this easy. Jasper does.

Jasper Brand Voice utilizes a memory bank where users can store numerous brand tones and style guidelines. It guarantees each team that every piece of content — whether it's a social media post, a blog, or a video script — aligns with the ideal brand voice for that medium. With it, your team can ensure all your messaging feels consistent across multiple ABM campaigns, localized targeting efforts, or industry verticals.

Jasper's Knowledge Base allows enterprises to teach the AI about their company facts, product catalogs, audiences, and whatever else they need Jasper to know. Once set up, Jasper can generate content that aligns with these guidelines, ensuring your message always resonates with your brand identity and your most up-to-date company information. 

Brand Voice and Knowledge Base mean your team members never have to fish through a maze of folders, outdated Notion docs, or months-old Slack messages to find the singular piece of information. These features are meant to greatly streamline how enterprise teams stay aligned on their message no matter the creator or the content asset. 

Importantly, Brand Voice and Knowledge Base run without passing any proprietary information to third-party language models, ensuring your data remains secure and private. These features are also rooted in a simple UX. There are no advanced technical skills necessary, simply give Jasper the URL, text, or document you want to use as the basis of your latest Brand Voice or knowledge item and you’re done. From there, self-select the voices and knowledge you need inside Jasper Chat or the document editor. 

ChatGPT doesn’t offer these brand-personalized features. That means marketers using the platform would need to do a lot more upfront prompting or backend editing to ensure their messaging is in line with their brand standards and product data. All that extra effort means less time dedicated to strategy and campaign optimization for your team.

5. Team management and coordination

ChatGPT may have enterprise features that allow team members to produce content at scale, however, there are no features dedicated to managing that content. Jasper's Spaces and Team Acceleration features provide a significant advantage by reducing miscommunications and improving transparency. With Jasper's Spaces, marketing teams can control access and usage for every member of the team and any external solutions providers. It allows for setting up private spaces for different projects, controlling data sources, and managing publishing rights. As a result, all operations within the Jasper copilot run smoothly, leading to fewer misunderstandings and mix-ups.

Large marketing teams often run multiple campaigns simultaneously. Each campaign might involve different team members and external contributors. By setting up separate spaces for each project, team leaders can ensure that everyone has access to the right information and tools. This not only reduces the risk of miscommunication but also ensures that sensitive information is shared only with the relevant stakeholders.

On the other hand, Jasper's Team Acceleration features are designed to enhance coordination among marketing teams. These features enable teams to plan out projects and campaigns with detailed roadmaps of tasks and assignments. The beauty of this system is that the planning and creation processes are integrated so team members don't lose time reporting on progress or updating an outside project management tool.

This feature is particularly useful for marketing leaders who want to keep track of multiple projects at once. For instance, if a marketing leader wants to monitor the progress of a new product launch, they can use the Team Acceleration features to get a complete and up-to-the-second view of where the project stands. This not only improves transparency but also allows for timely interventions when necessary.

By improving communication and transparency, these features can help marketing teams operate more efficiently and effectively. ChatGPT lacks functionality in the ballpark entirely. 

A screenshot of Jasper's team acceleration features. It shows a campaign calendar

6. Analytics dashboard

Another major feature is Jasper’s ability to pull analytics directly into the user's dashboard. This allows marketers to quickly assess the performance of their content, make data-driven decisions, and implement changes without delay. 

From here, Jasper surfaces actionable insights that not only show how content is performing but also provide recommendations for optimization. This means if a piece of content performs well, Jasper will suggest ways to repeat that formula in new content. If something falls short of expectations, it can diagnose why and provide next steps. This seamless integration of analytics and insights into the content creation workflow ensures that the marketing team's efforts are always optimally directed and continually improving — all based on actual performance data.

Compared to ChatGPT, Jasper’s analytics offers a superior value-add for enterprise marketers. While ChatGPT may provide AI-generated content, it lacks the comprehensive analytics capabilities that Jasper offers. Jasper goes beyond content creation to provide marketers with actionable insights, performance metrics, and recommendations for optimization. This empowers marketers to continuously improve their strategies and achieve better outcomes. 

7. In-platform SEO help

On the surface, ChatGPT is capable of helping with some SEO needs like surfacing related keywords to your target keywords, generating ideas for meta titles, writing content for target keywords, and more. However, getting those details can require generous prompting. Additionally, GPT-4’s knowledge cutoff is April 2023. So some of those details may be outdated depending on your content. 

Jasper on the other hand is integrated with SurferSEO, a renowned SEO platform that provides insightful recommendations on how to optimize content for search engines. It assesses various factors, such as keyword usage, content structure, and backlinks, offering concrete suggestions to improve your rank in search engine results. It does all this directly inside the Jasper platform.

The SurferSEO integration helps you understand what keywords and topics resonate in your industry, aligning your content with search intent and driving organic traffic. It also identifies areas like keyword density, meta tags, or content structure that need tweaking, boosting the visibility and relevance of your web pages. And of course, all helps lead to higher search rankings and more organic traffic. From there, the integration offers analytics and insights on how your content is performing in search, helping you spot new opportunities for further optimization. 

Again, all this SEO functionality is accessible directly inside Jasper without the need for additional prompting or switching between platforms or windows, which ChatGPT might require. 

A screenshot of Jasper SEO mode, an integration with SurferSEO, highlighting the SEO strength of a page about "What scares marketers around AI and SEO?"

8. Customer relationships and training

While OpenAI does provide its enterprise ChatGPT users with dedicated onboarding and ongoing account management, customer support seems to stop there. The Jasper team goes above and beyond so our users always feel well-equipped with knowledge no matter if they’re just getting started on the platform or if they’re long-time users. 

Here’s how we support our Jasper users:

  • A dedicated customer success manager: Your organization will be assigned a dedicated CSM to create an action plan, implement AI into you workflows, and train your team on best practices
  • Jasper Academy: a growing library training courses, certifications, and live trainings to master all kinds of use cases and functionalities 
  • Webinars on topics ranging from how Jasper employees use Jasper to what the next phase of SEO looks like post-generative AI
  • Solutions Partner Program: We connect you with trusted partners who can take the technical and educational lift off your plate and integrate generative AI into your business based on your exact needs
  • A database with 500 prompts you can tweak and use to your heart’s content

To wrap things up, Jasper excels in AI capabilities tailored for enterprise marketing teams. With advanced security, brand voice, team management, analytics, and SEO support, Jasper offers a comprehensive platform. It enhances content creation, streamlines workflow, boosts performance, and ensures data privacy. For marketers aiming for industry best practices and results, Jasper is the superior choice over ChatGPT, optimizing all marketing aspects for success.

Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more
Logos of Jasper integrations with other products Hubspot, Shopify, Facebook, Google, and more

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Jordan M.
Sr. Vice President

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Richard D.
Business Owner

I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.

Saran T. B.
Quality Assurance Compliance Manager

One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.

Brittani C.
Creative Director

I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.

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Answers to
Jasper vs. ChatGPT FAQs
What is ChatGPT?
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ChatGPT is a large language model that uses artificial intelligence to hold text conversations with users that can feel natural, as if you were asking someone questions.

What are the cons of ChatGPT?
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There are several cons to using ChatGPT for business.

1. Its outputs are pretty generic.

Most of the time, when different people ask ChatGPT the same question, they will get the same answer. There might be a few variations in words, but they will be almost identical.

2. It's not built for business use cases.

While ChatGPT is great for planning trips, creating meal plans, or even shopping, it's simply not built for businesses and using it for things like blogs, ads, or campaigns would produce subpar results in most cases.

Does Jasper use ChatGPT?
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OpenAI is a partner of Jasper's and GPT-4 is one of the many models we use to power Jasper's AI engine. Because we give users access to all the best large language models available, Jasper users can rest assured they're getting the best outputs possible for their specific needs and use cases.

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