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Let Jasper supercharge your marketing with on-brand content creation that scales.
Trusted by 100,000+ teams globally at innovative companies
You can now integrate Jasper directly into your platform, whether you have a custom CMS or content platform of any type.
Jasper is trained on your brand’s tone, style, and key facts about your business, so you can create on-brand content as scale.
You need content to be fresh and accurate, but other platforms use models trained on old data. Jasper's AI engine pulls up-to-date information and data straight from Google.
Platforms can’t afford for their features to go down when their API provider goes down. Jasper has 99.99% uptime by using a proprietary AI engine, increasing performance and reliability.
ChatGPT is a natural language processing tool made by OpenAI that allows you to have human-like conversations with an AI chatbot. The GPT-3-based language model helps users with all sorts of tasks, like:
The major draw of ChatGPT is that it's currently free since it's being used for research purposes by its creators: OpenAI, an AI and research company. OpenAI also released the much-talked-about DALLE•2, a popular AI art generator, and Whisper, an automatic speech recognition system.
"Vs" is not the right mindset here. Both are great conversational AI tools that can be used for different purposes.
OpenAI is an incredibly powerful source and partner to Jasper, our AI content platform. Still, the two do have a few differences.
Like ChatGPT, Jasper offers a best-in-class AI chatbot called Jasper Chat, a new, more conversational way of interacting with generative AI in Jasper. Instead of having to think in commands or strict prompts, you can converse with AI and refine responses with each engagement.
OpenAI is a partner of Jasper's and GPT 4 is just one of the language models we use in our proprietary AI engine.
Jasper is different from ChatGPT in that it is built for business use cases like marketing, sales, and more. But both interfaces offer a way to make AI much more accessible to the audiences they serve.
What OpenAI has created in ChatGPT is nothing short of incredible, but there’s still work to be done with that technology to make AI practical and usable for everyday businesses.
First, we tailor learning models for practical use in businesses - building both the interfaces and the original workflows to make AI more accessible for everyday use.
Second, Jasper's proprietary AI engine offers access to all the best large language models from OpenAI, Google, Anthropic, and others including our own customized model. Our software is able to distinguish the best combination of models for a specific use-case or industry. This intersection and informed selection helps companies avoid over-dependence on any one source and makes outputs better.
Open AI helps create proper patterns of words that will generate human language thought in written form but it is entirely generic. Jasper takes that language and tailors it to specific use cases.
This is just like how any human needs to learn how to leverage generic language and apply it to specific use cases. Humans learn how to write as children and then learn how to specialize that writing to tasks at hand.
Jasper tailors the generic language to the marketing or business use case at hand. With more than 100,000 business users, the outputs you get from Jasper's AI engine will be more relevant to businesses and their customers.
Let's take a look at what else Jasper has to offer that ChatGPT doesn't.
Jasper's best use-case today is content-forward marketing and sales teams at scaling companies. But the diversity of our user-base is exciting:
OpenAI used Reinforcement Learning from Human Feedback (RLHF) to teach its language model. With the help of human AI trainers, it was exposed to interactive conversations between humans and virtual assistants, a great way for the model learn how real-life dialogue works.
But don't take our word for it, HuggingFace asked ChatGPT itself to explain RLHF.
ChatGPT is not a replacement for Jasper because it's not fine-tuned specifically for marketing and business use cases the way Jasper is.
For example, ChatGPT doesn't offer Brand Voice capabilities which makes it hard for teams to create consistently great, on-brand content.
ChatGPT is a great intro to conversational AI, but is better used for personal tasks.
ChatGPT was created to hold a conversation with the user. A search engine indexes web pages on the internet to help the user find helpful information they're searching for.
ChatGPT (currently) isn't able to search the internet for information. Instead, it pulls information from the data it was trained on.
Google penalizes low-quality content. And frankly, we agree that it should. This is far more about quality of your writing than about the tools used to create it.
If your AI-written content is low quality and doesn’t help readers, it’ll get dinged. If your HUMAN written content is low quality and doesn’t help readers, it’ll get dinged. There’s nothing inherent about the way that AI content is written that leaves a fingerprint, but any reader can suss out shallow writing.
So, don’t take a set-it and forget-it approach to writing with ChatGPT or other AI tools. Use AI to give you the time to invest more into research, original ideas and the substance behind your words and your content will do well on search like so many of our customers have.
The key word is “assistant”. AI assistants are not AI writers. They help you, they don’t do it for you.
Here are a couple of big questions we hear a lot from people who are skeptical of AI tools.
Like most technological advancements - including the internet itself - this is going to shift our economy and job market. We can't speak for all AI tools, but our intent for Jasper is that it will be used to help writers get off the mindless content farms so they can spend more time developing ideas than chasing word count.
We’ve seen Jasper enable writers to act more like editors and content strategists, producing content that helps their companies or organizations grow. We’ve also seen it help companies that don’t have enough resources keep up.
Just as every Industrial Revolution has changed the course of how we work, over time we will adapt to the new tools at our disposal and the new shape of the economy. We believe that this transition is an important one and will open up new opportunities.
Jasper and most other AI tools like ChatGPT were built to help professional creators better convey their ideas, and firmly believe it should never be used to spread hateful content which is a violation of our terms and conditions.
To address this, we have a series of prevention methods and a process for removing bad actors. Both are necessary because, while we do everything we can to prevent the creation of harmful content, Jasper is a platform to facilitate the use of artificial intelligence to create content, it does not control the artificial intelligence itself. The AI in Jasper is sourced through a number of language models.
Our proactive measures include a clear acceptable use policy, onboarding training and a content content filter for both our text generation and image generation capabilities that prevents the use of certain terms in generating images or writing.
While that content filter should catch the most extreme cases of misuse, it is not infallible and there will be cases where we need to step in and terminate someone’s access to Jasper. Addressing bias as humans’ use of AI grows is going to be hard, critical work and we need to invest to combat it from the very beginning sharing our approaches, challenges and lessons learned with other AI companies and organizations as we go.
ChatGPT may one day be the go-to assistant to help us with everyday tasks. But before we invite it into our lives, some technical details need sorting out - such as making sure AI/ML models are trained and fine-tuned correctly. We're not quite at a stage where AI is taking over yet, but according to OpenAI's Altman human-like intelligence in machines might not be that far away — so stay tuned.
Jasper is an AI marketing platform that helps creators break through writer’s block, create original imagery, and repackage content into different formats, tones and languages.
Founded by marketers, it leverages several LLM models and fine tunes them for business use-cases, accelerating the production of blogs, ad variations, email sequences and more.
Learn more about our conversational AI chat tool, Jasper Chat.
Easily bring AI in your workflow to improve & create content, wherever you are. Also available on Edge.
One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.
I like it, I love it!. I would say apart from our CAD System it is the absolute best new computer tool I have used in 40 years on computers. It is fast, efficient and packs a punch. It gives us the ability to quickly get what we need from customer data, even when it has been scattered across different systems in an organization. I have rarely seen such a powerful tool that can be used so intuitively by anyone with no prior experience in data integration.
One of the most helpful things about Jasper as an AI writing software is its ability to provide personalized feedback. It can detect subtle changes in tone and grammar, giving users the ability to quickly make necessary edits and improve their writing quality. Jasper also has a built-in dictionary that allows users to look up words they may be unfamiliar with while writing.
I love that Jasper can help me rewrite our YouTube script as a blog post, create a social caption tailored for each platform, write the YouTube copy and the newsletter copy to finish it out. Jasper's AI does a great job of learning from your corrections and inputs. I can save a description for each faucet of our marketing and use it to reproduce what I've written in a format that's tailored for every outlet. It's saved me hours of headache and time.
