Megan Dubin

A practical framework for building AI search reports that show clients where their brands appear, how visibility is changing, and where to act next.

Build repeatable AEO/GEO workflows across content, PR and communications, and marketing ops to improve your brand’s visibility in AI search.

How to stand out and be the answer in AI search.

Learn how generative engine optimization (GEO) and answer engine optimization (AEO) help your content get cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.

Featured leaders from Forrester, Samsara, and Blue Yonder share how AI is changing websites, channel strategy, brand building, and marketing operations.

AI success looks different at the top and bottom of the org chart. Here’s what you can do to close the gap.

Marketing roles are being disrupted by AI, but structured change is leading to clearer ownership and happier teams.

Discover how B2C brands can win AI search in 2026 with AEO/GEO, trust signals, and structured content for Google, ChatGPT, Perplexity, and Amazon.

How Jasper Agents power personalization at scale through outreach, campaigns, and strategic initiatives.

An FAQ about adapting your SEO strategy for AI. Get answers to your top questions about answer engine optimization (AEO) and generative engine optimization (GEO).

Old Dominion Freight Line Marketing VP Dick Podiak shares how Jasper has transformed their content scalability, brand trust, and AI search performance.

See how Anthropologie, Adidas, and Wayfair use AI to scale SEO, content, and campaigns while keeping strategy and brand consistency in focus.

Discover how Jasper streamlines enterprise launches from ideation to post-launch optimization, driving faster time-to-market and maximum marketing ROI.

Eli Stein, Partner at McKinsey, breaks down why true personalization was stuck in “Mad Libs” mode, how AI shifts the paradigm, and what it takes to build full‑journey personalization at scale.

High-performing marketing teams are scaling AI with structure and strategy. Learn how CMOs can lead the way to drive organization-wide impact.

Explore how AI is reshaping SEO and what marketers need to know as search expands across AEO, GEO, and AI-powered discovery.

Discover how personal bios for content authors enhance SEO by building trust and showcasing expertise.

Discover your marketing team's AI maturity. Benchmark your strategy, compare with peers, and uncover gaps with an interactive tool.

Learn why traditional content workflows break down, and how AI can rewire the marketing lifecycle to unlock scale, consistency, and ROI.

A guide to creating content optimized for SEO, GEO, and AEO, with actionable steps to increase visibility and brand consistency across search, answer, and generative engines.