The Jasper Blog
Resources for AI in Marketing
AI Search Attribution: What GA4 Can & Can't Track
AI search doesn’t always pass a clean referral signal. Here’s how to use GA4 alongside impressions and citation share to get a meaningful view of performance.
September 25, 2026
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Kurt Lambert
October
14
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Kurt Lambert
How to Audit and Analyze AI Crawler Traffic on Your Website
AI crawlers are changing how content gets discovered and surfaced in AI search. Understanding their behavior gives marketers greater visibility into how AI engines interact with their websites.
October
14
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Mason Johnson
Enterprise GEO Platforms: Evaluation Criteria for Marketing Teams
The right enterprise GEO platform connects AI search visibility insights to content optimization, with the measurement and governance capabilities needed to scale.
October
14
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Mason Johnson
How to Track Brand Citations and Share of Voice Across ChatGPT, Gemini, and Perplexity
Understand where your brand stands in AI search with a closer look at citation performance, competitive share of voice, and the content opportunities shaping visibility across ChatGPT, Gemini, and Perplexity.
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Introducing Jasper's MCP Server: Context Everywhere, for Every Team
Jasper's MCP Server makes it simple to embed Jasper’s brand intelligence and governance into applications with minimal lift.
September 23, 2025
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Bryan Tsao
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How to Evaluate Marketing AI Vendors with Confidence
A well-structured marketing AI RFP helps you evaluate vendors effectively, avoid costly mistakes, and choose the right AI solution.
May 5, 2025
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Jasper Marketing
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The 2025 State of AI in Marketing: Trends and Insights from 500+ Marketers
Discover how marketers are adopting AI, where it’s driving value, and how to go from experimentation to real, tangible results.
March 4, 2025
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Loreal Lynch
Ushering in Jasper’s next phase of hypergrowth, powered by apps and workflows
Jasper doubled enterprise revenue and now has 850+ enterprise clients; launches Marketing Workflow Automation and 80+ AI Apps
October 29, 2024
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Timothy Young
Announcing the Jasper AI Image Suite
Introducing the Jasper AI Image Suite, built specifically to help marketers stand out — at scale.
September 18, 2024
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Loreal Lynch
'The "o" is for omni' and other things you should know about GPT-4o
OpenAI recently announced its new omnimodel, GPT-4o. Let's talk more about what that means.
May 13, 2024
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Krista Doyle
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