Not only are artificial intelligence (AI) image generators like DALL-E and Jasper taking the art world by storm, they’re also poised to turn AI content marketing on its head.
Cue the record scratch. Wait, what? You heard us right. AI art generators are going to become a huge part of the online content creation and marketing process. These tools allow marketers to bulk create unique images for blog posts, social media posts, and marketing campaigns.
You’ll no longer need to search through hundreds of pages of stock images to find the perfect one. Instead, use an AI image generator like Jasper Art to whip up all the images you’ll need for the week, month, or even quarter. Here’s how to use it.
How to use AI image generators like DALL-E and Jasper
Since AI art generators DALL-E 2 and Jasper are partners, they work pretty similarly: You enter a text description of the image you want and the AI creates it.
The best place to start when thinking of an image prompt is to use the equation subject + description + style. It also helps to add a comma before you describe the image style so the AI better understands the main focus of your image. For example, “Three children sitting on a seesaw, black-and-white photograph.”
The complexity and length of the description you give the AI is up to you—as long as it’s within the character limit, of course (DALL-E 2 and Jasper both have a 400-character limit). Jasper also lets you set the mood, medium, and other characteristics in drop-down menus.
Just remember, if you have a particular image in mind, make your prompt as specific as possible.
How to come up with AI art prompts
Some common characteristics to think about when writing your prompt include:
- Framing: You can use photography terms to define whether you want a close-up, macro, or landscape shot, among others.
- Adjectives: These can help determine the art style as well as the materials, objects, or people included in the image.
- Artists: Captivated by the works of a specific artist? You can help your AI art generator get closer to the style you want by including not just the artist’s name, but their style, the years when they created works, and more.
- Emotions and lighting: Want a vibrant, happy image? You can describe the lighting effects you want, such as daylight or lens flares, and also describe the overall emotion you want your image to evoke.
- Size and structure: Are you looking for a cubist-style, blocky image with hard angles and large shapes? Or a curvy, organic, and flowing image with small shapes?
- Vibes: How would you describe the vibe of the image you’re picturing? Fantasy, cyberpunk, futuristic, grungy, steampunk, and gothic are all fun ways to add a whole vibe to your AI art.
- Medium: What materials were used to create the image? Think chalk, acrylic paints, watercolor, ink, terracotta, or even topiaries.
- Camera angle: Try out different angles like overhead, aerial, low, or over the shoulder. You can take this a step further and describe a specific type of camera lens as well, such as macro, telephoto, fish eye, tilt shift, or wide angle.
- Art movement: Give the AI guidance on the style of illustration you want to create, such as baroque, art nouveau, impressionism, renaissance, art deco, Dada, or Bauhaus.
If you’re absolutely at a loss for a prompt to give your AI art generator, try using a prompt builder like:
- Dallelist: Works with DALL-E 2
- LIGHTBULB: Works with Jasper Art
- Phase.art: Works with Stable Diffusion
- Phraser.tech: Works with DALL-E 2, Stable Diffusion, Midjourney, and others
- promptoMANIA: Works with Midjourney, DreamStudio, Stable Diffusion, CF Spark, and other AI image generators
AI image generator hacks
Some phrases can be used as a sort of wild card when you write your prompt. This means the AI art generator might create something completely amazing—or miss the mark. Try one of these terms out and the results may surprise you.
- On Artstation
- Film still of [movie title]
- In the style of [animated movie or TV show]
- Insane detail
- Octane Render
- Unreal Engine 5
AI art generator prompt examples
Curious to see how all this works? We gave Jasper Art the following prompts and these are the images it created for us. Better yet, why not try Jasper Art out yourself?
Smart home speaker on a kitchen counter, ambient light, hyperrealism
A golden retriever dog playing in a city park, exciting, oil paint, Claude Monet, Impressionism
Modern laptop, gradient, 8k
Woman applying makeup, close up, hyperrealism, postmodern
A man at a bar, trending, romantic, digital
How do AI image generators like DALL-E and Jasper work?
Most AI image generators, including DALL-E and Jasper, use an algorithm to collect a dataset of images combined with machine learning to identify different characteristics, such as art styles, mediums, camera angles, as well as how those characteristics play off each other to create art.
This process of basically using the data from existing images to create new original images is called generative AI. Stable Diffusion is another AI model that creates unique images, but most people find that the DALL-E AI more accurately matches their text prompts.
Speaking of text prompts, the AI art generator needs you, the user, to write a text prompt so it knows what elements to include in the digital art it generates. Once you give it a prompt, the AI uses that information to piece together a unique image from the matching elements in its repository of collected images.
“With images, generative AI can serve as an alternative to traditional stock photo libraries,” says CJ Donio, group product manager for Jasper. “Instead of searching for hours for the perfect image and then later finding out it's used on hundreds of other websites on the internet, you could simply feed Jasper a prompt that explains specifically what you are looking for and generate a one-of-a-kind image for your audience.”
The AI image generator DALL-E 2 takes text-to-image generation to the next level and allows you to edit images it creates. This could include erasing part of the generated image and asking the AI to re-create that portion of the image.
Other AI image generators also allow you to create new images based on an existing image, while others will enhance a sketch you submit to it.
How are DALL-E and DALL-E 2 different from Jasper?
Both Jasper Art and DALL-E are AI image generators and are considered partners (not competitors), but each one has unique characteristics that set them apart.
DALL-E, including DALL-E 2 and DALL-E mini (now called Craiyon) fully embraces its role as an AI art creator. Along with generating unique images based on text prompts, DALL-E 2 allows you to edit the images it generates. That means you can add or remove elements and DALL-E will update its image to accommodate for your changes.
“It can add and remove elements while taking shadows, reflections, and textures into account,” says the OpenAI site.
Jasper Art, on the other hand, is based off of DALL-E 2 technology. But it focuses on a unique mix of AI-generated writing and imagery in order to become a mainstay in the content marketing wheelhouse. To do this, Jasper AI uses Natural Language Processing, the branch of AI focused on helping computers understand text and spoken words, to not only create AI-generated copy but also more accurately assess image prompts.
This gives Jasper AI a distinct advantage in other ways too.
“...Getting AI trained to know exactly who you are and how you write will be a big innovation,” says Donio. “We call this ‘Jasper Echo’ because if we can train Jasper to repeat back with accuracy important information from your website, proprietary documents, and more, he could truly become a ‘digital team member’ that you have trained and fine-tuned to do exactly what you need [him] to do.”
Jasper Echo plus the AI’s ability to batch create almost any type of content makes it a digital marketer’s best friend. We’re especially excited about using Jasper Art’s AI-generated images instead of spending hours sorting through stock images and trying to find the perfect photos. What about you?