Jasper Joins Forces with Figma to Power New AI Background Removal Feature

Figma’s using Jasper to power its new background removal features. Here's what that looks like.

Published on Jun 27, 2024

Earlier this month, Jasper announced Flash Diffusion, an innovative new distillation method that provides higher-quality, faster AI image outputs, while also heavily reducing costs. 

Now, just a few weeks later, we’re announcing an industry-leading background removal model with best in class latency and edge case handling. Not only does this new model highlight our continued commitment to innovative AI research, it’s already transforming business processes for enterprise organizations.

Case in point, Figma.

Jasper x Figma for AI background removal

Jasper was recently selected to power Figma’s in-product AI background removal tool, unveiled June 26th at its annual Config conference. The tool is part of Figma's exciting new suite of in-app AI features to help designers to stay in the flow and avoid hitting speed bumps in their processes.

“With Figma AI, designers can focus on more strategic work because time-consuming tasks like creating placeholder content or wiring up prototypes are now automated,” said Yuhki Yamashita, Chief Product Officer at Figma. “This includes common tasks like background removal,” he added.

Figma's background removal tool is powered by Jasper’s API and allows users to remove the background of any image directly in Figma, without using any external tools or plugins, which is a huge game changer for designer workflows.

Figma x Jasper background removal tool. Source: Figma

“For so long, designers have had to rely on various workarounds for removing a flat image’s background," said Jasper's Creative Director Jess Rosenberg. "Now, with the Jasper API integration within Figma, it’ll be easier than ever to keep this simple action right within your Figma workflow so you can stay in flow state longer, and avoid toggling between tools.”

Alongside background removal, Figma announced five other AI features for users:

  • Visual search
  • Layer renaming
  • Rewriting & translation
  • Generate, sort, and summarize within FigJam
  • Generate and replace text within design mocks

Jasper's mission is to be the go-to AI marketing platform and push the boundaries of what's possible with generative AI. Figma leveraging our model signals not only great things to come for Figma users, but also a giant step in the next phase of how Jasper solves problems for marketers and enterprise organizations everywhere.

Want to learn more? Jasper’s advanced models like image background removal are accessible through both Jasper’s enterprise AI marketing platform and the Jasper Developer API.

Meet The Author:

The Jasper Team

The Jasper Team

Jasper

Jasper is an AI marketing copilot that helps you and your team create better content 10X faster. Trusted by nearly 100K businesses and rated 4.9/5 stars.

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