The End of the AI Experiment: The Operational Era is Here
Upcoming
February 4, 2026
12:00 PM
EST
The End of the AI Experiment: The Operational Era is Here
Jasper CMO Loreal Lynch & CEO Timothy Young share a candid conversation on what the State of AI in Marketing 2026 report data says about marketing’s next evolution.
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What we'll cover
Last year, AI in marketing was an experiment.
Now, marketers are focused on scale.
Our State of AI in Marketing 2026 report reveals a clear shift from adoption to operations. AI is now embedded in everyday marketing work, reshaping how campaigns are executed, how teams are structured, and how performance is measured.
The real pressure is showing up elsewhere: ROI that’s harder to prove, governance that can’t keep up, and teams struggling to translate leadership ambition into execution.
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Replay
February 4, 2026 12:00 PM
EST
The End of the AI Experiment: The Operational Era is Here
Jasper CMO Loreal Lynch & CEO Timothy Young share a candid conversation on what the State of AI in Marketing 2026 report data says about marketing’s next evolution.
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What we covered
Last year, AI in marketing was an experiment.
Now, marketers are focused on scale.
Our State of AI in Marketing 2026 report reveals a clear shift from adoption to operations. AI is now embedded in everyday marketing work, reshaping how campaigns are executed, how teams are structured, and how performance is measured.
The real pressure is showing up elsewhere: ROI that’s harder to prove, governance that can’t keep up, and teams struggling to translate leadership ambition into execution.
Full Transcript
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