The End of the AI Experiment: The Operational Era is Here

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Upcoming

February 4, 2026 12:00 PM

 EST

The End of the AI Experiment: The Operational Era is Here

Jasper CMO Loreal Lynch & CEO Timothy Young share a candid conversation on what the State of AI in Marketing 2026 report data says about marketing’s next evolution.

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Meet the speakers

Timothy Young

Timothy Young

CEO, Jasper

Loreal Lynch

Loreal Lynch

CMO, Jasper

What we'll cover

Last year, AI in marketing was an experiment.

Now, marketers are focused on scale.

Our State of AI in Marketing 2026 report reveals a clear shift from adoption to operations. AI is now embedded in everyday marketing work, reshaping how campaigns are executed, how teams are structured, and how performance is measured.

The real pressure is showing up elsewhere: ROI that’s harder to prove, governance that can’t keep up, and teams struggling to translate leadership ambition into execution.

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Replay

February 4, 2026 12:00 PM

 EST

The End of the AI Experiment: The Operational Era is Here

Jasper CMO Loreal Lynch & CEO Timothy Young share a candid conversation on what the State of AI in Marketing 2026 report data says about marketing’s next evolution.

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What we covered

Last year, AI in marketing was an experiment.

Now, marketers are focused on scale.

Our State of AI in Marketing 2026 report reveals a clear shift from adoption to operations. AI is now embedded in everyday marketing work, reshaping how campaigns are executed, how teams are structured, and how performance is measured.

The real pressure is showing up elsewhere: ROI that’s harder to prove, governance that can’t keep up, and teams struggling to translate leadership ambition into execution.

Full Transcript

Meet the speakers

Timothy Young

Timothy Young

CEO, Jasper

Loreal Lynch

Loreal Lynch

CMO, Jasper

Table of contents

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