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From Insight to Action: Why Marketers Need Agents to Win AI Search
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Upcoming
September 10, 2026
12:00 PM
EST
From Insight to Action: Why Marketers Need Agents to Win AI Search
Winning in AI search requires more than insights. It requires agents that turn them into action.
Join Raakhi Agrawal and Robert Derow, Managing Directors and Partners at BCG X, alongside Tom Newton, CMO at Jasper, as they explore why agents are critical to winning in GEO, turning AI search insights into continuous action that strengthens how your brand appears in AI-generated answers
In this session, you’ll discover:
- What BCG research reveals about the evolving GEO landscape
- Why agents are critical for turning AI search insights into continuous action
- How leading marketers use agents to build brand authority and visibility
- How Jasper’s GEO Agent turns intelligence into governed execution
Whether you’re developing an AI search strategy or evolving an existing one, this session offers a practical look at how agents can help your organization move from monitoring visibility to actively improving it at scale.
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Meet the speakers
Tom Newton
CMO, Jasper
Tom Newton is the CMO of Jasper and has spent more than a decade building marketing teams and growth engines at hyper-growth software companies. He helps organizations through major go-to-market transitions including the rise of SaaS, product-led growth, and now AI transformation.
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Replay
September 10, 2026 12:00 PM
EST
From Insight to Action: Why Marketers Need Agents to Win AI Search
Jasper CMO Tom Newton sits down with Raakhi Agrawal and Robert Derow of BCG X to break down why you need agents—not just insight—to win AI search.
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What we covered
Winning in AI search requires more than insights. It requires agents that turn them into action.
Join Raakhi Agrawal and Robert Derow, Managing Directors and Partners at BCG X, alongside Tom Newton, CMO at Jasper, as they explore why agents are critical to winning in GEO, turning AI search insights into continuous action that strengthens how your brand appears in AI-generated answers
In this session, you’ll discover:
- What BCG research reveals about the evolving GEO landscape
- Why agents are critical for turning AI search insights into continuous action
- How leading marketers use agents to build brand authority and visibility
- How Jasper’s GEO Agent turns intelligence into governed execution
Whether you’re developing an AI search strategy or evolving an existing one, this session offers a practical look at how agents can help your organization move from monitoring visibility to actively improving it at scale.
Full Transcript
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