Meet the GEO Agent: From Insight to Action, Automatically
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August 13, 2026 12:00 PM
EST
Meet the GEO Agent: From Insight to Action, Automatically
GEO isn't one task. It's hundreds of them, repeated continuously as AI answers shift and competitors move—and a citation you win today is no guarantee you'll hold it next week.
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What we covered
Staying cited, visible, and accurate across every AI surface is ongoing work that doesn't scale by hand. That's what the GEO Agent is for: it runs the new playbook for you.
Join Kurt Lambert and Meg Johnson for a hands-on first look at the new GEO Agent. See how to set it up, watch it work, and put your AI visibility on a cadence that holds as the landscape changes. It's the finale of the series.
What You'll Learn:
- Why GEO needs an agent—continuous action beats a one-time fix
- How to set it up: point it at your GEO Hub reports, configure goals and cadence, and let it find and fix gaps
- How to review and approve its work, run it on a cadence, and what's coming next
You'll leave knowing how to put AI visibility on autopilot: point the Agent at your reports, let it do the continuous work, and approve its output before it ships.
Speakers:
Kurt Lambert is a Senior GEO Strategy Manager at Jasper with more than 16 years of experience in organic search and digital strategy. He leads Jasper's AEO/GEO Strategic Advisory program, helping brands measure and improve AI-era visibility through benchmarking initiatives focused on AI share of voice, mention rate, and citation rate across industries.
Meg Johnson is Director of Product Strategy at Jasper, and works closely with customers to turn AI search data into practical action, helping marketing teams understand not just where they stand in AI search, but exactly what to do about it.
Mason Johnson is a Senior Product Marketing Manager at Jasper, shaping GTM strategy and product messaging for Jasper's AI-powered marketing platform. Blending technical depth with creative storytelling, he helps teams understand and adopt the next generation of generative AI tools.
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