Marketing Has Changed. Has Your Operating Model?

Every enterprise now has access to AI; yet most marketing organizations still operate as if only people do the work. That gap will decide who wins the next decade of marketing.

Join Timothy Young, CEO of Jasper, and marketing leaders from Blue Yonder and Quest Global for a discussion on why the same AI is producing very different outcomes for marketing teams. They’ll discuss why the advantage comes from combining human expertise, organizational context, and AI agents into a system that compounds over time, how that is already changing their own teams, and what it means for the future of marketing.

In this session, you’ll learn:

• Why the biggest challenge isn’t AI capability, but the operating model that turns AI into business outcomes.
• Why AI is becoming the front door to your brand, and what’s at stake if your team isn’t built for it.
• How Blue Yonder and Quest Global are changing their roles, workflows, and ways of working as AI becomes part of the daily work, and what they’ve had to give up.
• Where marketing is headed: what a team looks like when agents do part of the work, and which human skills become more valuable.

Whether you’re building your AI strategy or rethinking how your marketing team operates, you’ll leave with a practical framework for moving from AI experimentation to adoption, and a clearer view of what to build now.