Improve your organic click-through rates with a meta description generator
The usual meta description length is three sentences (or less). Often, searchers’ decision to click or not to click after reading it is so quick that people forget the important role the SEO description plays. Let us be the ones to remind you: Your meta description is your SERP ad. Use it.
Why do meta descriptions matter?
While the quality of your SEO description isn’t a direct ranking factor, it can indirectly impact your organic traffic and rankings. Here are three reasons meta descriptions matter:
- Your meta description is essentially your ad copy. It’s your 5-second pitch to potential readers.
- Pages with meta descriptions look tidier on SERPs. It seems like a small thing, but it can hurt your brand and click-through rate when your SERP snippet is disorganized and unhelpful.
- Good meta descriptions indirectly improve page rankings and SEO through clicks. While Google doesn’t judge sites by the way their descriptions read, it does determine reputable sites by click-through rate (CTR) to a page from the SERP.